{"id":119792,"date":"2025-06-03T09:45:12","date_gmt":"2025-06-03T07:45:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119792"},"modified":"2025-06-03T09:45:15","modified_gmt":"2025-06-03T07:45:15","slug":"the-body-shop-revient-en-belgique-via-inno","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/the-body-shop-revient-en-belgique-via-inno\/","title":{"rendered":"The Body Shop revient en Belgique via Inno"},"content":{"rendered":"\n<p><strong>The Body Shop<\/strong> revient en Belgique&nbsp;: le nouveau licenci\u00e9 est en n\u00e9gociations avanc\u00e9es avec la cha\u00eene de grands magasins <strong>Inno<\/strong> concernant un concept de \u00ab&nbsp;shop-in-shop&nbsp;\u00bb. Ses ambitions ne s&rsquo;arr\u00eatent pas l\u00e0&nbsp;: ses propres magasins belges et un retour en Suisse sont \u00e9galement en pr\u00e9paration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premi\u00e8re ouverture cette ann\u00e9e<\/h2>\n\n\n\n<p>La cha\u00eene britannique <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/the-body-shop-belgique-declare-en-faillite\/\" target=\"_blank\">a disparu de Belgique l&rsquo;ann\u00e9e derni\u00e8re<\/a> apr\u00e8s sa faillite, mais souhaite d\u00e9sormais imposer son retour sous l&rsquo;impulsion de Stefan Herzberg (ex-Karstadt). Dans une interview accord\u00e9e au Lebensmittelzeitung, l&rsquo;entrepreneur allemand <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/kosmetikhaendler-herzberg-uebernimmt-the-body-shop-in-der-schweiz-und-in-belgien-184611\" target=\"_blank\">qualifie les n\u00e9gociations avec Inno d&rsquo;\u00ab\u00a0avanc\u00e9es\u00a0\u00bb<\/a>\u00a0: \u00ab\u00a0Nous ouvrirons les premi\u00e8res succursales cette ann\u00e9e\u00a0\u00bb, annonce-t-il. Outre la collaboration avec Inno, Herzberg souhaite \u00e9galement ouvrir \u00e0 nouveau ses propres succursales et m\u00eame rechercher des partenaires franchis\u00e9s pour poursuivre son expansion.<\/p>\n\n\n\n<p>Herzberg, qui a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/the-body-shop-partiellement-sauve-aux-pays-bas\/\" target=\"_blank\">obtenu les licences pour l&rsquo;Allemagne et les Pays-Bas<\/a> l&rsquo;ann\u00e9e derni\u00e8re, vise \u00e9galement la Suisse. L&rsquo;ancien franchis\u00e9 Coop a laiss\u00e9 son contrat expirer fin mai, ce qui a entra\u00een\u00e9 la fermeture des 33 magasins. Herzberg doit donc chercher de nouveaux sites d&rsquo;implantation, un processus qui, selon elle, a d\u00e9j\u00e0 commenc\u00e9. La maison m\u00e8re britannique <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-magasins-britanniques-the-body-shop-sauves\/\" target=\"_blank\">a \u00e9t\u00e9 sauv\u00e9e l&rsquo;\u00e9t\u00e9 dernier<\/a> par la soci\u00e9t\u00e9 d&rsquo;investissement Aur\u00e9a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Body Shop revient en Belgique : le nouveau licenci\u00e9 est en n\u00e9gociations avanc\u00e9es avec la cha\u00eene de grands magasins Inno concernant un concept de \u00ab shop-in-shop \u00bb. Ses ambitions ne s\u2019arr\u00eatent pas l\u00e0 : ses propres magasins belges et un retour en Suisse sont \u00e9galement en pr\u00e9paration.<\/p>\n","protected":false},"author":4,"featured_media":19951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[786],"topic":[],"region":[226,243],"class_list":["post-119792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-the-body-shop","region-belgique","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Body Shop revient en Belgique via Inno - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"The Body Shop revient 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