{"id":119859,"date":"2025-06-03T15:30:33","date_gmt":"2025-06-03T13:30:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119859"},"modified":"2025-06-03T15:30:36","modified_gmt":"2025-06-03T13:30:36","slug":"zara-lance-sa-propre-plateforme-de-voyage-de-la-mode-au-guide-lifestyle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zara-lance-sa-propre-plateforme-de-voyage-de-la-mode-au-guide-lifestyle\/","title":{"rendered":"Zara lance sa propre plateforme de voyage : de la mode au guide lifestyle"},"content":{"rendered":"\n<p><strong>Zara <\/strong>a-t-il trouv\u00e9 la forme ultime du marketing de contenu avec Travel Mode ? La marque de v\u00eatements espagnole lance d\u00e9sormais dans son application des guides num\u00e9riques pour les city trips qui combinent des conseils touristiques \u00e0 des conseils stylistiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De quoi porter \u00e0 o\u00f9 manger<\/h2>\n\n\n\n<p>Pour gagner la fid\u00e9lit\u00e9 de leurs clients, les marques doivent aujourd&rsquo;hui les inspirer, leur offrir des exp\u00e9riences uniques et \u00eatre un \u00ab compagnon de route \u00bb. Elles veulent s&rsquo;impliquer le plus t\u00f4t possible dans le parcours client, afin d&rsquo;\u00eatre toujours pr\u00e9sentes dans son esprit. Eh bien, Zara, filiale d&rsquo;Inditex, prend cela tr\u00e8s au pied de la lettre avec le lancement r\u00e9cent de Travel Mode.<\/p>\n\n\n\n<p>Sur le site web et dans l&rsquo;application, les clients trouvent d\u00e9sormais des guides de voyage, con\u00e7us comme un v\u00e9ritable magazine en ligne. Ces guides tr\u00e8s visuels sont soi-disant compil\u00e9s par des habitants locaux et proposent des lieux touristiques moins connus, des restaurants, des petits march\u00e9s et m\u00eame des suggestions d&rsquo;h\u00f4tels. En m\u00eame temps, des tenues adapt\u00e9es \u00e0 la destination sont pr\u00e9sent\u00e9es. Pour un voyage \u00e0 Naples, par exemple, Zara propose une garde-robe \u00ab dolce vita \u00bb, mise en images par des photographes locaux.<\/p>\n\n\n\n<p>\u00c0 premi\u00e8re vue, Zara comme guide touristique peut sembler inattendue, mais l&rsquo;incursion s&rsquo;inscrit dans une tendance plus large o\u00f9 les marques ne vendent plus seulement des produits, mais aussi des exp\u00e9riences. \u00ab Une nouvelle fa\u00e7on de voyager \u00e0 travers le monde depuis votre application \u00bb, explique Zara. Or, le shopping n&rsquo;est jamais loin : toutes les boutiques Zara sont bien s\u00fbr r\u00e9pertori\u00e9es pour chaque ville, la marque de mode utilisant son r\u00e9seau mondial comme points d&rsquo;ancrage physiques. De plus, si un acheteur se met en \u00ab travel mode  \u00bb il peut aussi commander en ligne localement, \u00e0 l&rsquo;offre et aux prix locaux. Bient\u00f4t, les clients pourront m\u00eame se faire livrer leurs commandes en ligne \u00e0 leur h\u00f4tel via l&rsquo;application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara a-t-il trouv\u00e9 la forme ultime du marketing de contenu avec Travel Mode ? La marque de v\u00eatements espagnole lance d\u00e9sormais dans son application des guides num\u00e9riques pour les city trips qui combinent des conseils touristiques \u00e0 des conseils stylistiques.<\/p>\n","protected":false},"author":5,"featured_media":119856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[405,406],"topic":[488],"region":[],"class_list":["post-119859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-inditex","company-zara","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zara lance sa propre plateforme de voyage : de la mode au guide lifestyle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zara a-t-il trouv\u00e9 la forme ultime du marketing de contenu avec Travel Mode ? 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