{"id":119874,"date":"2025-06-04T10:34:23","date_gmt":"2025-06-04T08:34:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119874"},"modified":"2025-06-04T12:09:51","modified_gmt":"2025-06-04T10:09:51","slug":"les-acheteurs-americains-abandonnent-temu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-acheteurs-americains-abandonnent-temu\/","title":{"rendered":"Les acheteurs am\u00e9ricains abandonnent Temu"},"content":{"rendered":"\n

La guerre commerciale entre les \u00c9tats-Unis et la Chine p\u00e8se sur la plateforme de commerce \u00e9lectronique Temu<\/strong> : le nombre d’utilisateurs quotidiens a fortement chut\u00e9 en mai en raison de l’abandon de l’exemption pour les colis \u00e0 bas prix.<\/p>\n\n\n\n

Les d\u00e9penses publicitaires r\u00e9duites<\/h2>\n\n\n\n

Apr\u00e8s que l’administration Trump a d\u00e9cid\u00e9 de supprimer \u00e0 partir du 2 mai la r\u00e9glementation dite \u00ab de-minimis \u00bb, qui permettait aux entreprises chinoises d’exp\u00e9dier des colis de faible valeur sans droits de douane aux \u00c9tats-Unis, Temu a perdu pas mal de clients : le nombre d’utilisateurs quotidiens a chut\u00e9 de 58% en mai<\/a>, selon les chiffres de la soci\u00e9t\u00e9 d’\u00e9tudes de march\u00e9 Sensor Tower, rapport\u00e9s par Reuters.<\/p>\n\n\n\n

La plateforme chinoise appara\u00eet ainsi comme la plus grande victime de la guerre commerciale am\u00e9ricaine : l’application de mode Shein<\/strong> a \u00e9galement d\u00fb augmenter ses prix, mais a mieux r\u00e9ussi \u00e0 accro\u00eetre les d\u00e9penses moyennes par client, selon les donn\u00e9es du cabinet de conseil Bain & Company. Temu a d\u00e9cid\u00e9 de r\u00e9duire ses d\u00e9penses publicitaires aux \u00c9tats-Unis et d\u2019y passer \u00e0 un mod\u00e8le d’ex\u00e9cution locale avec ses propres entrep\u00f4ts. L’entreprise mise d\u00e9sormais davantage sur l’Europe et l’Am\u00e9rique latine<\/a>. La semaine derni\u00e8re, la soci\u00e9t\u00e9 m\u00e8re PDD Holdings<\/strong> a annonc\u00e9 une baisse de 50 % de ses b\u00e9n\u00e9fices<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La guerre commerciale entre les \u00c9tats-Unis et la Chine p\u00e8se sur la plateforme de commerce \u00e9lectronique Temu : le nombre d’utilisateurs quotidiens a fortement chut\u00e9 en mai en raison de l’abandon de l’exemption pour les colis \u00e0 bas prix. <\/p>\n","protected":false},"author":3,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[1259],"topic":[198],"region":[446],"class_list":["post-119874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-temu","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"\nLes acheteurs am\u00e9ricains abandonnent Temu - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La guerre 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