{"id":119950,"date":"2025-06-04T16:41:15","date_gmt":"2025-06-04T14:41:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119950"},"modified":"2025-06-04T16:41:17","modified_gmt":"2025-06-04T14:41:17","slug":"remy-cointreau-egalement-touche-par-les-tarifs-douaniers-americains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/remy-cointreau-egalement-touche-par-les-tarifs-douaniers-americains\/","title":{"rendered":"R\u00e9my Cointreau \u00e9galement touch\u00e9 par les tarifs douaniers am\u00e9ricains"},"content":{"rendered":"\n<p>Le groupe fran\u00e7ais <strong>R\u00e9my Cointreau<\/strong>, connu pour ses marques R\u00e9my Martin et Cointreau, traverse une p\u00e9riode difficile. Entre la baisse des ventes de cognac et l&rsquo;incertitude g\u00e9opolitique, son chiffre d&rsquo;affaires et ses b\u00e9n\u00e9fices sont en chute libre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une perte potentielle de 100 millions d&rsquo;euros<\/h2>\n\n\n\n<p>Pour l&rsquo;exercice clos le 31 mars 2025, la holding fran\u00e7aise de boissons a vu son chiffre d&rsquo;affaires baisser de 18 % pour s&rsquo;\u00e9tablir \u00e0 985 millions d&rsquo;euros. Le b\u00e9n\u00e9fice d&rsquo;exploitation a chut\u00e9 de 29 %, atteignant 217 millions d&rsquo;euros. Le b\u00e9n\u00e9fice net par action a baiss\u00e9 de plus d&rsquo;un tiers pour s&rsquo;\u00e9tablir \u00e0 2,36 euros.<\/p>\n\n\n\n<p>Pourtant, ces r\u00e9sultats d\u00e9cevants n&rsquo;ont pas \u00e9t\u00e9 une surprise : la soci\u00e9t\u00e9 avait d\u00e9j\u00e0 \u00e9mis plusieurs avertissements et le PDG Eric Vallat avait quitt\u00e9 ses fonctions. Le nouveau PDG, Franck Marilly, qui a fait ses armes dans le secteur du luxe et des cosm\u00e9tiques, prendra les r\u00eanes ce mois-ci et aura pour mission de diriger le groupe \u00e0 travers la temp\u00eate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus d&rsquo;objectif<\/h2>\n\n\n\n<p>Les ventes de cognac, produit phare du groupe, se sont particuli\u00e8rement effondr\u00e9es. Les ventes organiques ont chut\u00e9 de 22 %, principalement en raison du d\u00e9clin en Chine. Les \u00c9tats-Unis et la Chine repr\u00e9sentent ensemble 60 % des ventes de cognac de R\u00e9my Cointreau. L&rsquo;incertitude tarifaire vient donc s&rsquo;ajouter aux probl\u00e8mes. Dans le pire des cas, les droits d&rsquo;importation am\u00e9ricains et chinois pourraient avoir un impact n\u00e9gatif de 100 millions d&rsquo;euros : 60 millions en Chine et 40 millions d&rsquo;euros aux \u00c9tats-Unis. Les \u00e9conomies de co\u00fbts pourraient limiter les d\u00e9g\u00e2ts de 35 millions d&rsquo;euros, mais m\u00eame dans ce cas, le b\u00e9n\u00e9fice d&rsquo;exploitation chuterait de 15 \u00e0 20 %.<\/p>\n\n\n\n<p>En cons\u00e9quence, R\u00e9my Cointreau retire son objectif \u00e0 long terme : une marge b\u00e9n\u00e9ficiaire de 33 % en 2029\/2030, annonc\u00e9e en 2020, n&rsquo;est plus r\u00e9alisable, selon la direction. L&rsquo;ann\u00e9e derni\u00e8re, la marge \u00e9tait d\u00e9j\u00e0 pass\u00e9e de 25,5 % \u00e0 22 %. Pour 2025\/2026, la soci\u00e9t\u00e9 pr\u00e9voit une nouvelle baisse du b\u00e9n\u00e9fice d&rsquo;exploitation d&rsquo;environ 18 % dans le pire des cas. Ce n&rsquo;est que si l&rsquo;\u00e9volution g\u00e9opolitique s&rsquo;av\u00e8re meilleure que pr\u00e9vu que R\u00e9my Cointreau pr\u00e9voit \u00e0 nouveau une croissance de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe fran\u00e7ais R\u00e9my Cointreau traverse une p\u00e9riode difficile. Entre la baisse des ventes de cognac et l&rsquo;incertitude g\u00e9opolitique, son chiffre d&rsquo;affaires et ses b\u00e9n\u00e9fices sont en chute libre.<\/p>\n","protected":false},"author":5,"featured_media":57678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[553],"topic":[266],"region":[342],"class_list":["post-119950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-remy-cointreau","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9my Cointreau \u00e9galement touch\u00e9 par les tarifs douaniers am\u00e9ricains - 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