{"id":119998,"date":"2025-06-05T10:45:13","date_gmt":"2025-06-05T08:45:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119998"},"modified":"2025-06-05T10:45:14","modified_gmt":"2025-06-05T08:45:14","slug":"forte-croissance-des-benefices-pour-de-bijenkorf","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/forte-croissance-des-benefices-pour-de-bijenkorf\/","title":{"rendered":"Forte croissance des b\u00e9n\u00e9fices pour De Bijenkorf"},"content":{"rendered":"\n<p>Dans un march\u00e9 difficile, la cha\u00eene de grands magasins de luxe <strong>De Bijenkorf<\/strong> a r\u00e9ussi \u00e0 augmenter ses ventes et ses b\u00e9n\u00e9fices : une forte concentration sur le service a conduit \u00e0 une conversion plus \u00e9lev\u00e9e, tandis que les co\u00fbts ont diminu\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le meilleur service \u00bb<\/h2>\n\n\n\n<p>Les ventes du Bijenkorf ont augment\u00e9 de 1 % en 2024 et le b\u00e9n\u00e9fice d&rsquo;exploitation a quadrupl\u00e9 pour atteindre environ 28 millions d&rsquo;euros, indique l&rsquo;entreprise. Ce faisant, le d\u00e9taillant fait mieux que nombre de ses pairs, le march\u00e9 des grands magasins de luxe ayant connu une baisse de 1,6 % l&rsquo;ann\u00e9e derni\u00e8re, selon la f\u00e9d\u00e9ration sectorielle IADS.<\/p>\n\n\n\n<p>Le nombre de visiteurs des boutiques est rest\u00e9 pratiquement le m\u00eame, mais le d\u00e9taillant en ligne a enregistr\u00e9 une l\u00e9g\u00e8re baisse du nombre de visiteurs. En mettant l&rsquo;accent sur le service, le taux de conversion a augment\u00e9 de 14 %. \u00ab&nbsp;Au Bijenkorf, nous voulons offrir le meilleur service \u00e0 tous ceux qui entrent dans notre magasin. L&rsquo;ann\u00e9e derni\u00e8re, nous avons mis l&rsquo;accent sur ce point dans tous nos magasins, ce qui a permis d&rsquo;augmenter le taux de conversion&nbsp;\u00bb, explique Ronald Luyben, directeur des magasins. La cha\u00eene de grands magasins a \u00e9galement d\u00e9clar\u00e9 avoir fait des \u00ab choix strat\u00e9giques en mati\u00e8re d&rsquo;efficacit\u00e9 \u00bb, ce qui a permis de r\u00e9duire les co\u00fbts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mod\u00e9r\u00e9ment positif<\/h2>\n\n\n\n<p>Les perspectives \u00e9conomiques pour 2025 sont mod\u00e9r\u00e9ment positives, selon le d\u00e9taillant, qui continue \u00e9galement \u00e0 investir. En mai de l&rsquo;ann\u00e9e derni\u00e8re, le d\u00e9partement des v\u00eatements pour hommes de son magasin phare d&rsquo;Amsterdam a \u00e9t\u00e9 enti\u00e8rement r\u00e9nov\u00e9 apr\u00e8s des mois de travaux. Plus tard dans l&rsquo;ann\u00e9e, la r\u00e9novation compl\u00e8te du rayon femme au deuxi\u00e8me \u00e9tage du m\u00eame magasin suivra, les troisi\u00e8me et quatri\u00e8me \u00e9tages \u00e9tant \u00e9galement r\u00e9nov\u00e9s. Le d\u00e9partement de No\u00ebl de tous les magasins sera \u00e0 nouveau plus important cette ann\u00e9e, et mettra davantage l&rsquo;accent sur les \u00e9v\u00e9nements et les exp\u00e9riences.<\/p>\n\n\n\n<p>Par ailleurs, l&rsquo;exercice 2024 comptait une fois 11 mois, de sorte que les chiffres de l&rsquo;exercice 2023\/24 ont \u00e9t\u00e9 convertis en une p\u00e9riode de 11 mois dans la mesure du possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 difficile, la cha\u00eene de grands magasins de luxe De Bijenkorf a r\u00e9ussi \u00e0 augmenter ses ventes et ses b\u00e9n\u00e9fices : une forte concentration sur le service a conduit \u00e0 une conversion plus \u00e9lev\u00e9e, tandis que les co\u00fbts ont diminu\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":119995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[728],"topic":[266],"region":[524],"class_list":["post-119998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-bijenkorf","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forte croissance des b\u00e9n\u00e9fices pour De Bijenkorf - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans un march\u00e9 difficile, la cha\u00eene de grands magasins de luxe De Bijenkorf a r\u00e9ussi \u00e0 augmenter ses ventes et 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