{"id":120034,"date":"2025-06-05T12:18:42","date_gmt":"2025-06-05T10:18:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120034"},"modified":"2025-06-05T12:18:44","modified_gmt":"2025-06-05T10:18:44","slug":"comment-roblox-devient-une-destination-pour-le-shopping-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-roblox-devient-une-destination-pour-le-shopping-en-ligne\/","title":{"rendered":"Comment Roblox devient une destination pour le shopping en ligne"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THE FENTY BEAUTY EXPERIENCE ON ROBLOX IS BACK + BRAND NEW\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KAberrD8lPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Le shopping dans le m\u00e9taverse devient-il une r\u00e9alit\u00e9 ? Le jeu en ligne <strong>Roblox<\/strong>, en collaboration avec <strong>Shopify<\/strong>, lance une fonctionnalit\u00e9 e-commerce qui permet aux joueurs d&rsquo;acheter des produits physiques dans le monde virtuel. La marque de beaut\u00e9 <strong>Fenty <\/strong>de Rihanna est la premi\u00e8re \u00e0 montrer ce qui est possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">80 millions de clients potentiels<\/h2>\n\n\n\n<p>Roblox rend d\u00e9sormais officiellement possible le commerce \u00e9lectronique sur sa plateforme : des tests \u00e9taient d\u00e9j\u00e0 en cours depuis septembre 2024, mais c&rsquo;est maintenant son partenaire Shopify qui annonce le lancement. Fenty Beauty, la marque de maquillage de la chanteuse Rihanna, ouvre la voie : outre une boutique en ligne renouvel\u00e9e, les visiteurs peuvent d\u00e9sormais commander du \u00ab vrai \u00bb gloss \u00e0 l\u00e8vres. Auparavant, les utilisateurs ne pouvaient acheter que du maquillage virtuel pour leurs avatars.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la collaboration avec Shopify, les consommateurs peuvent d\u00e9sormais d\u00e9couvrir et acheter des produits dans Roblox sans quitter la plateforme, qu&rsquo;il s&rsquo;agisse de produits virtuels ou physiques. Roblox offre \u00e0 des marques telles que Fenty Beauty non seulement l&rsquo;acc\u00e8s \u00e0 quelque 80 millions d&rsquo;utilisateurs quotidiens (au deuxi\u00e8me trimestre 2024), mais aussi la possibilit\u00e9 de mesurer et de stimuler l&rsquo;interaction avec une marque de nouvelles mani\u00e8res.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle connexion avec la g\u00e9n\u00e9ration Z<\/h2>\n\n\n\n<p>La g\u00e9n\u00e9ration Z r\u00e9agit particuli\u00e8rement bien \u00e0 ce type d&rsquo;exp\u00e9riences : l&rsquo;int\u00e9gration d&rsquo;\u00e9l\u00e9ments sociaux donne au shopping un caract\u00e8re d&rsquo;exp\u00e9rience partag\u00e9e, un aspect important pour la fid\u00e9lit\u00e9 \u00e0 la marque chez les jeunes publics. Roblox affirme que la majorit\u00e9 de ses utilisateurs appartiennent \u00e0 la g\u00e9n\u00e9ration Z et qu&rsquo;ils y passent en moyenne 2,5 heures par jour.<\/p>\n\n\n\n<p>\u00c9tant donn\u00e9 que le shopping dans les jeux m\u00e9tavers tels que Roblox est litt\u00e9ralement un jeu, il offre un potentiel pour des exp\u00e9riences et des entonnoirs marketing totalement nouveaux et cr\u00e9atifs, dans lesquels la d\u00e9couverte, l&rsquo;engagement et l&rsquo;achat s&rsquo;encha\u00eenent de mani\u00e8re fluide. Ce lancement ouvre-t-il la voie \u00e0 une red\u00e9finition du terrain de jeu pour le commerce \u00e9lectronique ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le shopping dans le m\u00e9taverse devient-il une r\u00e9alit\u00e9 ? Le jeu en ligne Roblox, en collaboration avec Shopify, lance une fonctionnalit\u00e9 e-commerce qui permet aux joueurs d&rsquo;acheter des produits physiques dans le monde virtuel. La marque de beaut\u00e9 Fenty de Rihanna est la premi\u00e8re \u00e0 montrer ce qui est possible.<\/p>\n","protected":false},"author":5,"featured_media":120009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[1707,1708],"topic":[198,488],"region":[],"class_list":["post-120034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-roblox","company-shopify","topic-e-commerce","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Roblox devient une destination pour le shopping en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" 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