{"id":12006,"date":"2016-02-02T12:54:45","date_gmt":"2016-02-02T12:54:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/les-ventes-de-tablettes-en-baisse\/"},"modified":"2016-02-02T12:54:45","modified_gmt":"2016-02-02T12:54:45","slug":"les-ventes-de-tablettes-en-baisse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-ventes-de-tablettes-en-baisse\/","title":{"rendered":"Les ventes de tablettes en baisse"},"content":{"rendered":"

Au cours du dernier trimestre de 2015\u00a0 les ventes de tablettes au niveau mondial ont chut\u00e9 de 13,7%.\u00a0 Durant cette p\u00e9riode il s\u2019est vendu 65,9 millions de tablettes. Sur base annuelle il est question de 206,8 millions d\u2019unit\u00e9s \u00e9coul\u00e9es.<\/p>\n

<\/p>\n

Apple reste en t\u00eate<\/h2>\n

Selon les chiffres d\u2019IDC, les ventes de tablettes en 2015 ont\u00a0chut\u00e9 10,1% par rapport \u00e0 2014<\/a>. Le seul segment affichant de bonnes formances est la cat\u00e9gorie des tablettes avec un clavier en option, comme la tablette Microsoft Surface . Dans ce segment les ventes ont doubl\u00e9 sur base annuelle pour atteindre les 8,1 millions d\u2019unit\u00e9s \u00e9coul\u00e9es.<\/p>\n

\nBon nombre de consommateurs consid\u00e8rent ce type de tablettes comme alternative id\u00e9ale pour\u00a0 remplacer un PC ou un laptop, d\u2019o\u00f9 une moindre importance accord\u00e9e au prix. Outre Microsoft<\/strong>, Apple aussi r\u00e9pond \u00e0 cette tendance avec sa nouvelle tablette iPad Pro.<\/p>\n

\nPar ailleurs Apple<\/strong> figure toujours en t\u00eate en termes de ventes de tablettes, avec une part de march\u00e9 de 24,5%, devan\u00e7ant de loin Samsung<\/strong>\u00a0 (13,7%), Amazon <\/strong>(5,2%), Lenovo<\/strong> (3,2%) et Huawei<\/strong> (2,2%). En 2015 seuls Amazon et Huawei ont r\u00e9ussi \u00e0 vendre davantage de tablettes que l\u2019ann\u00e9e auparavant. Chez Apple par contre les ventes au quatri\u00e8me trimestre ont chut\u00e9 de pr\u00e8s d\u2019un quart.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours du dernier trimestre de 2015\u00a0 les ventes de tablettes au niveau mondial ont chut\u00e9 de 13,7%.\u00a0 Durant cette p\u00e9riode il s\u2019est vendu 65,9 millions de tablettes. Sur base annuelle il est question de 206,8 millions d\u2019unit\u00e9s \u00e9coul\u00e9es. Apple reste en t\u00eate Selon les chiffres d\u2019IDC, les ventes de tablettes en 2015 ont\u00a0chut\u00e9 10,1% […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nLes ventes de tablettes en baisse - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-ventes-de-tablettes-en-baisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les ventes de tablettes en baisse - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au cours du dernier trimestre de 2015\u00a0 les ventes de tablettes au niveau mondial ont chut\u00e9 de 13,7%.\u00a0 Durant cette p\u00e9riode il s\u2019est vendu 65,9 millions de tablettes. 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