{"id":12015,"date":"2016-02-03T08:55:01","date_gmt":"2016-02-03T08:55:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-envisage-louverture-dune-chaine-de-librairies\/"},"modified":"2016-02-03T08:55:01","modified_gmt":"2016-02-03T08:55:01","slug":"amazon-envisage-louverture-dune-chaine-de-librairies","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-envisage-louverture-dune-chaine-de-librairies\/","title":{"rendered":"Amazon envisage l\u2019ouverture d\u2019une cha\u00eene de librairies"},"content":{"rendered":"<p><strong>Amazon<\/strong> aurait l\u2019intention de lancer une cha\u00eene de librairies avec pas moins de 400 magasins physiques, r\u00e9partis dans tous les Etats-Unis. Pour l\u2019instant l\u2019e-commer\u00e7ant am\u00e9ricain d\u00e9tient une seule librairie \u00e0 Seattle, o\u00f9 est bas\u00e9e l\u2019entreprise.<\/p>\n<p><!--break--><\/p>\n<h2>Concurrence pour les grande cha\u00eenes<\/h2>\n<p>Cette information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par Sandeep Mathrani, CEO du gestionnaire de centres commerciaux <strong>General Growth Properties<\/strong>. Comme il l\u2019explique dans le Wall Street Journal, Amazon envisagerait <a href=\"http:\/\/www.wsj.com\/articles\/amazon-plans-hundreds-of-brick-and-mortar-bookstores-mall-ceo-says-1454449475\" target=\"_blank\" rel=\"noopener\">l\u2019ouverture de 300 \u00e0 400 librairies en gestion propre<\/a>. Amazon pour sa part se refuse \u00e0 tout commentaire concernant ces rumeurs et sp\u00e9culations.<\/p>\n<p>\nEn lan\u00e7ant sa propre cha\u00eene de librairies, Amazon repr\u00e9senterait une s\u00e9rieuse concurrence pour les cha\u00eenes existantes aux Etats-Unis, comme\u00a0 <strong>Barnes &amp; Noble <\/strong>avec ses 640 magasins et <strong>Books-A-Million <\/strong>qui dispose de 255 magasins. Toutefois il faudra encore plusieurs ann\u00e9es avant que le projet d\u2019Amazon devienne r\u00e9alit\u00e9 : en effet la recherche d\u2019emplacements ad\u00e9quats et le recrutement de collaborateurs demanderont du temps.<\/p>\n<p>\nPour Amazon l\u2019ouverture de cette cha\u00eene de librairies serait une mani\u00e8re renforcer sa position face aux cha\u00eenes qui gr\u00e2ce \u00e0 leur pr\u00e9sence physique vendent des livres aux clients qui pr\u00e9f\u00e8rent faire leurs achats en direct, sans avoir \u00e0 attendre leur commande.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon aurait l\u2019intention de lancer une cha\u00eene de librairies avec pas moins de 400 magasins physiques, r\u00e9partis dans tous les Etats-Unis. Pour l\u2019instant l\u2019e-commer\u00e7ant am\u00e9ricain d\u00e9tient une seule librairie \u00e0 Seattle, o\u00f9 est bas\u00e9e l\u2019entreprise. Concurrence pour les grande cha\u00eenes Cette information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par Sandeep Mathrani, CEO du gestionnaire de centres commerciaux General [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon envisage l\u2019ouverture d\u2019une cha\u00eene de librairies - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-envisage-louverture-dune-chaine-de-librairies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon envisage l\u2019ouverture d\u2019une cha\u00eene de librairies - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Amazon aurait l\u2019intention de lancer une cha\u00eene de librairies avec pas moins de 400 magasins physiques, r\u00e9partis dans tous les Etats-Unis. Pour l\u2019instant l\u2019e-commer\u00e7ant am\u00e9ricain d\u00e9tient une seule librairie \u00e0 Seattle, o\u00f9 est bas\u00e9e l\u2019entreprise. 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