{"id":120191,"date":"2025-06-06T15:57:22","date_gmt":"2025-06-06T13:57:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120191"},"modified":"2025-06-06T15:57:25","modified_gmt":"2025-06-06T13:57:25","slug":"colruyt-group-detient-35-de-parts-de-marche-dans-le-secteur-biologique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-detient-35-de-parts-de-marche-dans-le-secteur-biologique\/","title":{"rendered":"\u00abColruyt Group d\u00e9tient 35 % de parts de march\u00e9 dans le secteur biologique \u00bb"},"content":{"rendered":"\n

Colruyt Group affirme \u00eatre le plus grand vendeur de produits biologiques en Belgique. Le d\u00e9taillant voit les ventes de produits biologiques repartir \u00e0 la hausse et la Flandre rattrape son retard.<\/p>\n\n\n\n

Plus fort sous marque maison<\/h2>\n\n\n\n

Le bio est \u00e0 nouveau en hausse : selon les chiffres de YouGov, les d\u00e9penses pour les produits bio en Belgique augmentent plus fortement que les d\u00e9penses totales pour l’alimentation. La part de march\u00e9 du bio augmente donc. Les chiffres les plus r\u00e9cents de Nielsen confirment \u00e9galement cette croissance du march\u00e9 : les ventes de produits biologiques ont augment\u00e9 de 3,2 % d’une ann\u00e9e sur l’autre, tandis que les produits non biologiques ont progress\u00e9 de 2,3 %. Les produits biologiques repr\u00e9sentent 2,7 % des ventes totales de produits alimentaires de grande consommation.<\/p>\n\n\n\n

Les cha\u00eenes alimentaires de Colruyt Group (Colruyt Meilleurs Prix, Okay, Spar et Bio-Planet) d\u00e9tiennent ensemble une part de march\u00e9 de plus de 35% dans le bio, ce qui est nettement plus \u00e9lev\u00e9 que la part de march\u00e9 globale de Colruyt dans l’alimentaire, qui \u00e9tait de 31,2% \u00e0 la fin de 2024<\/a>. Le bio repr\u00e9sente aujourd’hui 3,9 % des ventes du groupe. Le segment est plus fortement repr\u00e9sent\u00e9 parmi les marques maison (3,7%) que parmi les marques nationales (2,01%) et cro\u00eet \u00e9galement plus fortement parmi les marques priv\u00e9es (+5%) que parmi les marques nationales (+1%). Les produits Boni Bio repr\u00e9sentent 40,8% des ventes biologiques de l’entreprise.<\/p>\n\n\n\n

Les Bruxellois d\u00e9pensent le plus<\/h2>\n\n\n\n

Il existe des diff\u00e9rences r\u00e9gionales : les Bruxellois sont ceux qui d\u00e9pensent le plus pour les produits biologiques, avec 137 euros par habitant, suivis par les Wallons avec 127 euros. La Flandre est \u00e0 la tra\u00eene avec 83 euros par habitant, mais elle est en train de rattraper son retard.<\/p>\n\n\n\n

Cette tendance est \u00e9galement visible dans les magasins Bio-Planet. \u00ab Si nous analysons le comportement de nos clients dans les magasins Bio-Planet wallons par rapport aux magasins flamands, nous constatons que les clients des magasins wallons ach\u00e8tent plus fr\u00e9quemment et ach\u00e8tent en moyenne un plus grand nombre de cat\u00e9gories, ce qui signifie qu’ils ach\u00e8tent 14 % de plus en volume que nos clients des magasins flamands et 8 % de plus en chiffre d’affaires \u00bb, d\u00e9clare Jan Van Holsbeke, Business Unit Manager de Bio-Planet.<\/p>\n\n\n\n

Les supermarch\u00e9s traditionnels restent le principal canal de vente des produits biologiques. Colruyt Meilleurs Prix propose plus de 500 r\u00e9f\u00e9rences biologiques.<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group affirme \u00eatre le plus grand vendeur de produits biologiques en Belgique. Le d\u00e9taillant voit les ventes de produits biologiques repartir \u00e0 la hausse et la Flandre rattrape son retard. <\/p>\n","protected":false},"author":3,"featured_media":120188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[141],"topic":[275],"region":[226],"class_list":["post-120191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-colruyt-group","topic-analyse","region-belgique"],"acf":[],"yoast_head":"\n\u00abColruyt Group d\u00e9tient 35 % de parts de march\u00e9 dans le secteur biologique \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group affirme \u00eatre le plus grand vendeur de produits biologiques en Belgique. 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