{"id":120192,"date":"2025-06-06T15:57:07","date_gmt":"2025-06-06T13:57:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120192"},"modified":"2025-06-06T16:16:19","modified_gmt":"2025-06-06T14:16:19","slug":"filet-pur-problemes-de-riches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-problemes-de-riches\/","title":{"rendered":"[Filet Pur] Probl\u00e8mes de riches"},"content":{"rendered":"\n

Travailler dans la grande distribution est une b\u00e9n\u00e9diction, sauf si vous avez la malchance d\u2019avoir un discounter pour employeur. Le fromage est une drogue dure et les chips \u2013 ou du moins leur emballage \u2013, une menace pour la soci\u00e9t\u00e9. Contrairement \u00e0 Filet Pur, bien s\u00fbr.<\/p>\n\n\n\n

Horreur<\/h2>\n\n\n\n

Quand le toll\u00e9 soulev\u00e9 sur les r\u00e9seaux sociaux par un emballage de chips d\u00e9passe l\u2019indignation suscit\u00e9e par Gaza ou les blagues sur les frasques de Trump, on sait qu\u2019on a affaire \u00e0 un \u00ab probl\u00e8me de riches \u00bb. Oui, bien s\u00fbr, les nouvelles bo\u00eetes Lay\u2019s et Doritos de PepsiCo<\/strong> sont un magnifique \u00e9chantillon de shrinkflation<\/em> d\u2019une ampleur sans pr\u00e9c\u00e9dent<\/a>, et le fait que les experts environnementaux y voient une \u00ab horreur d\u2019emballage \u00bb encore plus difficile \u00e0 recycler qu\u2019un sachet de chips ordinaire \u2013 lequel est d\u00e9j\u00e0 d\u00e9sastreux pour la plan\u00e8te \u2013 r\u00e9duit \u00e0 n\u00e9ant les arguments de la multinationale.<\/p>\n\n\n\n

Non, ces bo\u00eetes en carton ne pourront pas \u00eatre \u00e9limin\u00e9es avec les papiers, elles devront \u00eatre jet\u00e9es dans le sac bleu avant d\u2019\u00eatre tri\u00e9es et incin\u00e9r\u00e9es \u2013 parce qu\u2019il n\u2019y a rien d\u2019autre \u00e0 en faire. Mais bon : personne n\u2019est oblig\u00e9 d\u2019acheter des chips, a fortiori d\u2019une marque A hors de prix, n\u2019est-ce pas ? Il est cependant un fait que bien que tr\u00e8s soucieux de leur portefeuille, de leur sant\u00e9 et du climat, les consommateurs \u00e9prouvent les pires difficult\u00e9s \u00e0 d\u00e9crocher de ces tranches de pommes de terre croustillantes et surtout hautement addictives.<\/p>\n\n\n\n

Crack l\u00e9gal<\/h2>\n\n\n\n

Comme le vrai fromage, c\u2019est-\u00e0-dire le formage d\u2019origine animale. L\u2019explication scientifique est simple : la cas\u00e9ine, la prot\u00e9ine du fromage, pr\u00e9senterait une structure mol\u00e9culaire tr\u00e8s proche de la morphine. Authentique : le gouda et le camembert sont l\u2019\u00e9quivalent a priori toujours l\u00e9gal du crack ou de la coca\u00efne. Le groupe laitier Bel<\/strong> en fait l\u2019am\u00e8re exp\u00e9rience. En d\u00e9pit de leurs nobles efforts de marketing, leur fromage v\u00e9g\u00e9tal Nurishh ne se vend pas. Et le douloureux verdict est tomb\u00e9 cette semaine : on arr\u00eate !<\/a><\/p>\n\n\n\n

Si quelqu\u2019un a d\u00e9j\u00e0 go\u00fbt\u00e9 un simili-fromage savoureux, qu\u2019il me le fasse savoir. D\u2019accord, ce r\u00e9cent Boursin v\u00e9gan<\/em> n\u2019est pas loin de l\u2019acceptable, mais il n\u2019a pas non plus le go\u00fbt du fromage, plut\u00f4t celui de beaucoup d\u2019ail et de fines herbes. \u00c0 moins d\u2019une \u00e9norme acquisition dans le secteur des l\u00e9gumes, parce qu\u2019on ne sait jamais, l\u2019ambition de Bel \u2013 tirer la moiti\u00e9 de son chiffre d\u2019affaires de produits v\u00e9g\u00e9taux \u00e0 l\u2019horizon 2030 \u2013 semble bien compromise.<\/p>\n\n\n\n

Bonnes affaires<\/h2>\n\n\n\n

Une acquisition de\u00a0Carrefour\u00a0<\/strong>n\u2019est pas pour tout de suite non plus, m\u00eame si l\u2019entreprise est plus attrayante que jamais. C\u2019est en tout cas ce qu\u2019affirme son grand patron Alexandre Bompard,\u00a0dont le t\u00e9l\u00e9phone sonne jour et nuit<\/a>. En ligne\u00a0: des candidats repreneurs. \u00c9videmment, au cours actuel et ridiculement bas de son action, Carrefour est une bonne affaire. Mais le PDG continue \u00e0 d\u00e9fendre sa politique avec une ferveur d\u00e9sarmante. C\u2019est juste dommage que personne ne semble le croire. Il faut dire que tant qu\u2019il insistera sur le fait que le groupe ne fermera aucun hypermarch\u00e9… C\u2019est exactement votre probl\u00e8me, Alex.<\/p>\n\n\n\n

Aujourd\u2019hui, les grands gagnants sur le march\u00e9 du foodretail sont en effet les discounters. Au point que m\u00eame le traditionnellement tr\u00e8s discret Aldi<\/strong> Nord ne peut plus se taire : croissance \u00e0 deux chiffres, b\u00e9n\u00e9fices records et parts de march\u00e9 en hausse sur tous les march\u00e9s<\/a>. Gr\u00e2ce \u00e0 des baisses de prix, \u00e0 un assortiment de marques de distributeur rationalis\u00e9 et \u00e0 plus de frais dans les rayons. Et aussi \u00e0 des contrefa\u00e7ons \u00e9hont\u00e9e<\/a> de marques A \u00e0 succ\u00e8s, il faut le dire. Mais la temp\u00eate parfaite est encore \u00e0 venir : si les familles Albrecht et Heister se mettent effectivement d\u2019accord sur une fusion<\/a>, les \u00e9conomies d\u2019\u00e9chelle seront si gigantesques que les concurrents feraient bien de s\u2019accrocher aux branches.<\/p>\n\n\n\n

Douceur et luxure<\/h2>\n\n\n\n

En Belgique, cela va \u00e0 nouveau mieux pour Lidl<\/strong> apr\u00e8s les pertes d\u2019il y a quelques ann\u00e9es, mais ces progr\u00e8s semblent avoir un prix : selon les syndicats, la charge de travail est \u00ab insupportable \u00bb. Et puisqu\u2019aucune avanc\u00e9e n\u2019a \u00e9t\u00e9 r\u00e9alis\u00e9e apr\u00e8s deux ans de palabres, ils ont d\u00e9cid\u00e9 de bloquer les entrep\u00f4ts hier.<\/a> Les employ\u00e9s \u00e9puis\u00e9s ont ainsi pu reprendre leur souffle le temps d\u2019une journ\u00e9e. Les blocages ont \u00e9t\u00e9 lev\u00e9s entre-temps et de nouvelles consultations suivront mardi, mais faut-il s\u2019attendre \u00e0 des miracles ?<\/p>\n\n\n\n

Le contraste est saisissant avec les supermarch\u00e9s Albert Heijn<\/strong> o\u00f9 tous les jours, de jeunes employ\u00e9s souriants accueillent les clients, r\u00e9approvisionnent les rayons et papillonnent autour des caisses automatiques en dansant et en chantant leur bonheur d\u2019\u00eatre l\u00e0. Et travailler chez B\u00e9ber sera bient\u00f4t encore plus amusant et plus facile gr\u00e2ce \u00e0 un nouvel assistant IA hyper-intelligent<\/a> qui se chargera de presque toutes les t\u00e2ches fastidieuses. Il ne restera plus qu\u2019\u00e0 faire appel \u00e0 des robots pour afficher le tsunami toujours plus impressionnant de promo 1+1 gratuit<\/a> et nous y serons, Albert. On est une entreprise de foodtech ou on ne l\u2019est pas.<\/p>\n\n\n\n

Coup de pouce<\/h2>\n\n\n\n

Heureusement, un autre week-end prolong\u00e9 approche d\u00e9j\u00e0, m\u00eame s\u2019il ne promet pas un temps propice aux barbecues. Le moment id\u00e9al pour pr\u00e9parer l\u2019une de ces casseroles de moules belges provenant de la ferme marine de<\/a> Colruyt<\/strong>, sans doute. Ce n\u2019est pas donn\u00e9, mais \u00e0 13,9 euros le kilo, cela reste beaucoup moins cher que les chips dans ces bo\u00eetes en carton. Ces quelque 75 tonnes seront ainsi \u00e9puis\u00e9es avant m\u00eame que l\u2019on s\u2019en rende compte. Par ailleurs, je lis que le secteur belge de la bi\u00e8re avait besoin d\u2019un coup de pouce<\/a>. Vous auriez d\u00fb le dire plus t\u00f4t, messieurs les brasseurs ! J\u2019accours !<\/em> Pas vous ? \u00c0 la semaine prochaine !<\/p>\n","protected":false},"excerpt":{"rendered":"

Travailler dans la grande distribution est une b\u00e9n\u00e9diction, sauf si vous avez la malchance d\u2019avoir un discounter pour employeur. Le fromage est une drogue dure et les chips \u2013 ou du moins leur emballage \u2013, une menace pour la soci\u00e9t\u00e9. Contrairement \u00e0 Filet Pur, bien s\u00fbr.<\/p>\n","protected":false},"author":3,"featured_media":120161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,203,1605,87,201,204,235],"topic":[205,386],"region":[],"class_list":["post-120192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-aldi","company-bel","company-carrefour","company-colruyt","company-lidl","company-pepsico","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"\n[Filet Pur] Probl\u00e8mes de riches - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur 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