{"id":120437,"date":"2025-06-13T13:19:16","date_gmt":"2025-06-13T11:19:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120437"},"modified":"2025-06-13T13:19:18","modified_gmt":"2025-06-13T11:19:18","slug":"poundland-vendu-pour-une-livre-symbolique-200-fermetures-de-magasins-a-craindre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/poundland-vendu-pour-une-livre-symbolique-200-fermetures-de-magasins-a-craindre\/","title":{"rendered":"Poundland vendu pour une livre symbolique : 200 fermetures de magasins \u00e0 craindre"},"content":{"rendered":"\n<p>La cha\u00eene britannique de magasins discount <strong>Poundland <\/strong>a \u00e9t\u00e9 vendue pour une somme symbolique au fonds de restructuration am\u00e9ricain Gordon Brothers. Bien que l&rsquo;acqu\u00e9reur promette un pr\u00eat de 80 millions de livres sterling, jusqu&rsquo;\u00e0 200 magasins risquent de dispara\u00eetre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan de restructuration radical<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 m\u00e8re polonaise Pepco Group, qui d\u00e9tenait Poundland depuis 2016, se retire apr\u00e8s une p\u00e9riode de r\u00e9sultats d\u00e9cevants et de r\u00e9orientation strat\u00e9gique. Le groupe se d\u00e9tache du Royaume-Uni et souhaite se concentrer sur un portefeuille de marques plus simple en Europe continentale.<\/p>\n\n\n\n<p>Gordon Brothers, le nouveau propri\u00e9taire, ne met pas de somme d&rsquo;acquisition sur la table, mais investit 80 millions de livres sterling (95 millions d&rsquo;euros) dans la cha\u00eene en difficult\u00e9. Une partie de ce montant (30 millions de livres sterling) correspond \u00e0 un pr\u00eat existant, mais une nouvelle ligne de cr\u00e9dit de 30 millions de livres sterling vient s&rsquo;y ajouter. Le montant restant sert de fonds de roulement pour un plan de restructuration radical.<\/p>\n\n\n\n<p>Il n&rsquo;y a pas encore d&rsquo;annonces officielles, mais selon les m\u00e9dias britanniques, jusqu&rsquo;\u00e0 200 des 825 magasins britanniques pourraient fermer. Depuis mars, au moins 20 magasins ont d\u00e9j\u00e0 ferm\u00e9 leurs portes. Quatre autres fermeront ce mois-ci, notamment \u00e0 Bristol et Flint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trop de concurrence<\/h2>\n\n\n\n<p>Au cours du premier semestre de l&rsquo;exercice, le chiffre d&rsquo;affaires de Poundland a baiss\u00e9 de 6,5 % pour atteindre 830 millions de livres sterling (980 millions d&rsquo;euros). Le discounter, qui vendait tous ses produits \u00e0 un prix fixe d&rsquo;une livre sterling jusqu&rsquo;en 2019, souffre de la concurrence croissante des discounters alimentaires tels qu&rsquo;Aldi et Lidl, mais aussi des challengers en ligne tels que Temu et Aliexpress. Gordon Brothers estime n\u00e9anmoins que Poundland reste un acteur essentiel dans les rues commer\u00e7antes britanniques.<\/p>\n\n\n\n<p>Gordon Brothers est sp\u00e9cialis\u00e9 dans le rachat et la restructuration de cha\u00eenes de magasins en difficult\u00e9. L&rsquo;investisseur accorde des pr\u00eats aux d\u00e9taillants pour leur permettre d&rsquo;acheter de nouveaux stocks ou de se r\u00e9organiser. En cas de faillite, il est alors en premi\u00e8re ligne en tant que cr\u00e9ancier. Ainsi, en 2024, la soci\u00e9t\u00e9 am\u00e9ricaine a pr\u00eat\u00e9 35 millions d&rsquo;euros \u00e0 Blokker, mais cette bou\u00e9e de sauvetage s&rsquo;est av\u00e9r\u00e9e insuffisante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene britannique de magasins discount Poundland a \u00e9t\u00e9 vendue pour une somme symbolique au fonds de restructuration am\u00e9ricain Gordon Brothers. Bien que l&rsquo;acqu\u00e9reur promette un pr\u00eat de 80 millions de livres sterling, jusqu&rsquo;\u00e0 200 magasins risquent de dispara\u00eetre.<\/p>\n","protected":false},"author":5,"featured_media":120423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[1713],"topic":[282,332],"region":[381],"class_list":["post-120437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-poundland","topic-acquisition","topic-restructuration","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poundland vendu pour une livre symbolique : 200 fermetures de magasins \u00e0 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