{"id":12045,"date":"2016-02-04T14:46:02","date_gmt":"2016-02-04T14:46:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/forever-21-entame-une-procedure-de-licenciement-collectif-en-belgique\/"},"modified":"2016-02-04T14:46:02","modified_gmt":"2016-02-04T14:46:02","slug":"forever-21-entame-une-procedure-de-licenciement-collectif-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/forever-21-entame-une-procedure-de-licenciement-collectif-en-belgique\/","title":{"rendered":"Forever 21 entame une proc\u00e9dure de licenciement collectif en Belgique"},"content":{"rendered":"<p>La cha\u00eene de mode am\u00e9ricaine<strong> Forever 21 <\/strong>a entam\u00e9 une proc\u00e9dure de licenciement collectif en Belgique, ce qui impliquera la perte de plus de 100 emplois dans notre pays. Forever 21 n\u2019a plus qu\u2019un seul magasin en Belgique, sur le Meir \u00e0 Anvers.<\/p>\n<p><!--break--><\/p>\n<h2>Le magasin du Meir est plus grand de la cha\u00eene<\/h2>\n<p>La premi\u00e8re filiale belge de Forever 21 a ouvert ses portes il y a quelques ann\u00e9es \u00e0 la rue Neuve \u00e0 Bruxelles. Toutefois apr\u00e8s un incendie qui a ravag\u00e9 l\u2019immeuble, la cha\u00eene a d\u00e9cid\u00e9 de ne pas rouvrir le magasin. Depuis l\u2019enseigne ne compte plus qu\u2019un seul magasin en Belgique, celui du Meir \u00e0 Anvers, qui avec sa surface de 5000 m\u00b2 est le plus grand point de vente de la cha\u00eene.<\/p>\n<p>\nA pr\u00e9sent on vient d\u2019apprendre que Forever 21 avait entam\u00e9 une proc\u00e9dure de licenciement collectif le 18 janvier. Pour l\u2019instant on ignore encore si le magasin du Meir dispara\u00eetra ou d\u00e9m\u00e9nagera dans un b\u00e2timent plus petit. \u00ab En tant que syndicat nous ne voulons pas en dire davantage pour l\u2019instant. Les premi\u00e8res r\u00e9unions d\u2019information ont eu lieu. Nous devons encore n\u00e9gocier \u00bb, explique Lieveke Norga, secr\u00e9taire syndicale du LBC, dans le journal Gazet van Antwepren.<\/p>\n<p>\nSelon Norga, la strat\u00e9gie marketing de Forever 21 en Belgique a \u00e9t\u00e9 un \u00e9chec. \u00ab Ils ne passent pas d\u2019annonces et n\u2019affichent pas de publicit\u00e9, ils veulent asseoir leur notori\u00e9t\u00e9 uniquement via internet et les r\u00e9seaux sociaux. C\u2019est une strat\u00e9gie qui ne fonctionne pas ici. Avec un magasin aussi gigantesque, ils ne parviennent pas \u00e0 r\u00e9aliser un chiffre d\u2019affaires suffisant pour compenser les frais. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de mode am\u00e9ricaine Forever 21 a entam\u00e9 une proc\u00e9dure de licenciement collectif en Belgique, ce qui impliquera la perte de plus de 100 emplois dans notre pays. Forever 21 n\u2019a plus qu\u2019un seul magasin en Belgique, sur le Meir \u00e0 Anvers. Le magasin du Meir est plus grand de la cha\u00eene La premi\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forever 21 entame une proc\u00e9dure de licenciement collectif en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/forever-21-entame-une-procedure-de-licenciement-collectif-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forever 21 entame une proc\u00e9dure de licenciement collectif en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de mode am\u00e9ricaine Forever 21 a entam\u00e9 une proc\u00e9dure de licenciement collectif en Belgique, ce qui impliquera la perte de plus de 100 emplois dans notre pays. 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