{"id":120473,"date":"2025-06-13T14:28:48","date_gmt":"2025-06-13T12:28:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120473"},"modified":"2025-06-13T14:28:50","modified_gmt":"2025-06-13T12:28:50","slug":"en-images-hm-teste-la-mode-enfantine-haut-de-gamme-aux-galeries-lafayette","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-hm-teste-la-mode-enfantine-haut-de-gamme-aux-galeries-lafayette\/","title":{"rendered":"[En images] H&amp;M teste la mode enfantine haut de gamme aux Galeries Lafayette"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120465\" data-id=\"120465\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120467\" data-id=\"120467\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120469\" data-id=\"120469\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120471\" data-id=\"120471\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0725-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>H&amp;M<\/strong> a ouvert son premier shop-in-shop dans le prestigieux grand magasin Galeries Lafayette Haussmann \u00e0 Paris. La cha\u00eene de mode su\u00e9doise y pr\u00e9sente sa ligne haut de gamme pour enfants \u00ab H&amp;M Adorables \u00bb \u00e0 un nouveau public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau public, nouveau canal de vente<\/h2>\n\n\n\n<p>H&amp;M Adorables a vu le jour l&rsquo;ann\u00e9e derni\u00e8re en tant que ligne haut de gamme pour b\u00e9b\u00e9s et jeunes enfants. La collection propose des mod\u00e8les intemporels dans des mati\u00e8res plus durables, telles que la laine, le coton biologique et le cachemire, pouvant \u00eatre transmis d&rsquo;enfant \u00e0 enfant.<\/p>\n\n\n\n<p>Outre une s\u00e9lection limit\u00e9e de magasins H&amp;M et en ligne, le g\u00e9ant su\u00e9dois de la fast-fashion propose d\u00e9sormais la collection aux Galeries Lafayette : le shop-in-shop est strat\u00e9giquement situ\u00e9 dans le rayon enfants au cinqui\u00e8me \u00e9tage. L&rsquo;espace de 63 m\u00b2 est divis\u00e9 en deux zones : une premi\u00e8re partie pour les b\u00e9b\u00e9s et les nouveau-n\u00e9s, et une deuxi\u00e8me partie, de l&rsquo;autre c\u00f4t\u00e9 du couloir, pour les enfants jusqu&rsquo;\u00e0 8 ans. Entre les deux se trouvent la caisse et les cabines d&rsquo;essayage.<\/p>\n\n\n\n<p>En octobre dernier, H&amp;M Adorables a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-hm-presente-ses-vetements-pour-enfants-chez-selfridges\/\">fait son apparition dans le grand magasin londonien Selfridges<\/a>. Ce test s&rsquo;est av\u00e9r\u00e9 suffisamment concluant pour que la marque se lance d\u00e9sormais sur le march\u00e9 fran\u00e7ais. \u00ab Nous ne pensons pas qu&rsquo;il y aura de concurrence avec notre magasin phare situ\u00e9 \u00e0 proximit\u00e9. Au contraire, <a href=\"https:\/\/www.lsa-conso.fr\/aux-galeries-lafayette-haussmann-h-m-va-toucher-de-nouveaux-clients-explique-isabella-innergard-directrice-generale-de-h-m-kids,461061\">nous esp\u00e9rons attirer une client\u00e8le compl\u00e9mentaire<\/a> qui, autrement, n&rsquo;ach\u00e8terait peut-\u00eatre pas chez H&amp;M \u00bb, explique Isabella Innerg\u00e5rd, directrice de H&amp;M Kids, \u00e0 LSA. Elle ne se prononce pas encore sur la possibilit\u00e9 de voir la ligne appara\u00eetre dans d&rsquo;autres grands magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M a ouvert son premier shop-in-shop dans le prestigieux grand magasin Galeries Lafayette Haussmann \u00e0 Paris. La cha\u00eene de mode su\u00e9doise y pr\u00e9sente sa ligne haut de gamme pour enfants \u00ab H&#038;M Adorables \u00bb \u00e0 un nouveau public.<\/p>\n","protected":false},"author":5,"featured_media":120445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1341,526],"topic":[340,1262],"region":[342],"class_list":["post-120473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-galeries-lafayette","company-hm","topic-concept-de-magasin","topic-en-images","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] H&amp;M teste la mode enfantine haut de gamme 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