{"id":120515,"date":"2025-06-16T10:18:08","date_gmt":"2025-06-16T08:18:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120515"},"modified":"2025-06-16T10:18:09","modified_gmt":"2025-06-16T08:18:09","slug":"aliexpress-lance-la-logistique-locale-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/aliexpress-lance-la-logistique-locale-en-europe\/","title":{"rendered":"AliExpress lance la logistique locale en Europe"},"content":{"rendered":"\n<p><strong>AliExpress <\/strong>souhaite acc\u00e9l\u00e9rer ses livraisons en Europe en proposant d\u00e9sormais un service de stockage et d&rsquo;exp\u00e9dition local. La plateforme a acquis dix entrep\u00f4ts au Royaume-Uni, en Allemagne et en Espagne pour son nouveau service logistique Local+.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Livraison sous sept jours<\/h2>\n\n\n\n<p>\u00ab Depuis 2022, les commer\u00e7ants europ\u00e9ens peuvent d\u00e9j\u00e0 vendre leurs produits via notre plateforme, mais ils devaient encore organiser eux-m\u00eames leurs exp\u00e9ditions \u00bb, explique AliExpress. \u00ab Avec Local+, nous nous en chargeons d\u00e9sormais. \u00bb Les produits vendus via Local+ re\u00e7oivent un label visible et sont livr\u00e9s dans les sept jours. Les clients aux Pays-Bas, en Espagne et au Royaume-Uni, entre autres, b\u00e9n\u00e9ficient de la livraison gratuite et de possibilit\u00e9s de retour.<\/p>\n\n\n\n<p>Ce service vise \u00e0 r\u00e9pondre aux attentes croissantes des acheteurs europ\u00e9ens : plus de transparence, de fiabilit\u00e9 et de rapidit\u00e9. Il s&rsquo;inscrit \u00e9galement dans le cadre d&rsquo;une offensive estivale plus large d&rsquo;AliExpress, avec des initiatives telles qu&rsquo;une \u00ab garantie du meilleur prix \u00bb et des offres promotionnelles, par exemple trois produits pour 0,99 euro avec livraison gratuite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concurrence et menace de droits d&rsquo;importation<\/h2>\n\n\n\n<p>L&rsquo;introduction de Local+ ne vient pas de nulle part. Les g\u00e9ants du commerce \u00e9lectronique tels que Shein, Temu et Amazon disposent depuis longtemps d\u00e9j\u00e0 de capacit\u00e9s de traitement des commandes en Europe. Temu a lanc\u00e9 en d\u00e9cembre 2024 un service de stockage local en Europe, ce qui a consid\u00e9rablement r\u00e9duit les d\u00e9lais de livraison.<\/p>\n\n\n\n<p>De plus, le secteur est sous la pression de la r\u00e9glementation europ\u00e9enne \u00e0 venir. D&rsquo;ici 2028, l&rsquo;exon\u00e9ration des droits d&rsquo;importation sur les produits bon march\u00e9 provenant de pays hors UE dispara\u00eetra. En outre, la Commission europ\u00e9enne envisage d&rsquo;imposer une taxe suppl\u00e9mentaire \u00e0 l&rsquo;importation d&rsquo;environ 2 euros par commande. En livrant localement, AliExpress peut \u00e9viter ces co\u00fbts et maintenir sa comp\u00e9titivit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AliExpress souhaite acc\u00e9l\u00e9rer ses livraisons en Europe en proposant d\u00e9sormais un service de stockage et d&rsquo;exp\u00e9dition local. La plateforme a acquis dix entrep\u00f4ts au Royaume-Uni, en Allemagne et en Espagne pour son nouveau service logistique Local+.<\/p>\n","protected":false},"author":5,"featured_media":120508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[209],"topic":[409],"region":[277,243],"class_list":["post-120515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-alibaba","topic-logistique","region-chine","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress lance la logistique locale en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" 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