{"id":120529,"date":"2025-06-16T11:17:40","date_gmt":"2025-06-16T09:17:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120529"},"modified":"2025-06-16T11:17:42","modified_gmt":"2025-06-16T09:17:42","slug":"un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/","title":{"rendered":"Un nouveau logo marque le d\u00e9but d&rsquo;une plus grande transformation chez Dreambaby"},"content":{"rendered":"\n<p><strong>Dreambaby<\/strong>, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d&rsquo;entreprise. Cet automne, le d\u00e9taillant ouvrira \u00e9galement un premier magasin selon un concept revu \u00e0 Bruges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un look sympathique<\/h2>\n\n\n\n<p>Le logo bleu familier de Dreambaby avec l&rsquo;arbre c\u00e8de la place \u00e0 un mot-symbole plus simple et plus doux, \u00e9crit en minuscules. La typographie ronde habituelle est conserv\u00e9e, de m\u00eame que l&rsquo;aspect convivial. L&rsquo;abeille famili\u00e8re du logo de la marque maison Dreambee occupe une place pr\u00e9pond\u00e9rante dans toutes les communications de service et de conseil de Dreambaby. Elle appara\u00eet \u00e9galement sur les nouveaux v\u00eatements de travail port\u00e9s par les employ\u00e9s de Dreambaby depuis cette semaine.<\/p>\n\n\n\n<p>Ces changements subtils sont plus conformes \u00e0 la mission de Dreambaby : donner aux jeunes parents les moyens de prendre un bon d\u00e9part en famille avec leur b\u00e9b\u00e9, explique Vanhalst Retail Group, l&rsquo;entreprise de Flandre occidentale qui a rachet\u00e9 Dreambaby \u00e0 <strong>Colruyt Group<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/colruyt-vend-dreambaby-a-supra-bazar\/\">il y a une bonne ann\u00e9e<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une refonte en profondeur<\/h2>\n\n\n\n<p>\u00ab&nbsp;Dreambaby est une marque forte qui jouit d&rsquo;une grande notori\u00e9t\u00e9. C&rsquo;est pourquoi nous voulions absolument conserver notre nom et la police de caract\u00e8res reconnaissable. Mais notre ancien logo n&rsquo;\u00e9tait tout simplement plus adapt\u00e9 au renouvellement majeur que nous mettons en \u0153uvre dans tous les domaines&nbsp;\u00bb, explique Ankie Duis, responsable du marketing et du commerce \u00e9lectronique chez Dreambaby.<\/p>\n\n\n\n<p>En effet, le rebrancing annonce un vaste renouvellement strat\u00e9gique sur tous les fronts. Dreambaby lance cette ann\u00e9e un certain nombre d&rsquo;innovations fondamentales qui am\u00e9lioreront consid\u00e9rablement l&rsquo;exp\u00e9rience des clients. Cette semaine, la boutique en ligne dans le nouveau style de la maison a d\u00e9j\u00e0 \u00e9t\u00e9 mise en ligne. Cet automne, le magasin Dreambaby \u00e0 Bruges r\u00e9pondra pleinement \u00e0 la nouvelle identit\u00e9 de la marque, avec de nouvelles couleurs, de nouveaux mat\u00e9riaux et une nouvelle exp\u00e9rience.<\/p>\n\n\n\n<p>Dreambaby poss\u00e8de 27 magasins physiques en Belgique. Le propri\u00e9taire, Vanhalst Retail Group, est connu en Flandre occidentale pour Supra Bazar et le concept store Kabine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d&rsquo;entreprise. Cet automne, le d\u00e9taillant ouvrira \u00e9galement un premier magasin selon un concept revu \u00e0 Bruges.<\/p>\n","protected":false},"author":3,"featured_media":120526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[43],"company":[141,142,1432],"topic":[488],"region":[226],"class_list":["post-120529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-plus","company-colruyt-group","company-dreambaby","company-supra-bazar","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nouveau logo marque le d\u00e9but d&#039;une plus grande transformation chez Dreambaby - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau logo marque le d\u00e9but d&#039;une plus grande transformation chez Dreambaby - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d&#039;entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T09:17:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T09:17:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1234\" \/>\n\t<meta property=\"og:image:height\" content=\"772\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Un nouveau logo marque le d\u00e9but d&rsquo;une plus grande transformation chez Dreambaby\",\"datePublished\":\"2025-06-16T09:17:40+00:00\",\"dateModified\":\"2025-06-16T09:17:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/\"},\"wordCount\":372,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/dreambaby-rebranding.png\",\"articleSection\":[\"Loisirs\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/\",\"name\":\"Un nouveau logo marque le d\u00e9but d'une plus grande transformation chez Dreambaby - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/dreambaby-rebranding.png\",\"datePublished\":\"2025-06-16T09:17:40+00:00\",\"dateModified\":\"2025-06-16T09:17:42+00:00\",\"description\":\"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d'entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/dreambaby-rebranding.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/dreambaby-rebranding.png\",\"width\":1234,\"height\":772,\"caption\":\"Dreambaby\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un nouveau logo marque le d\u00e9but d&#8217;une plus grande transformation chez Dreambaby\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un nouveau logo marque le d\u00e9but d'une plus grande transformation chez Dreambaby - RetailDetail BE","description":"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d'entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/","og_locale":"fr_FR","og_type":"article","og_title":"Un nouveau logo marque le d\u00e9but d'une plus grande transformation chez Dreambaby - RetailDetail BE","og_description":"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d'entreprise.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/","og_site_name":"RetailDetail BE","article_published_time":"2025-06-16T09:17:40+00:00","article_modified_time":"2025-06-16T09:17:42+00:00","og_image":[{"width":1234,"height":772,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","type":"image\/png"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Un nouveau logo marque le d\u00e9but d&rsquo;une plus grande transformation chez Dreambaby","datePublished":"2025-06-16T09:17:40+00:00","dateModified":"2025-06-16T09:17:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/"},"wordCount":372,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","articleSection":["Loisirs"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/","name":"Un nouveau logo marque le d\u00e9but d'une plus grande transformation chez Dreambaby - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","datePublished":"2025-06-16T09:17:40+00:00","dateModified":"2025-06-16T09:17:42+00:00","description":"Dreambaby, la cha\u00eene de magasins belge pour les jeunes parents et leurs b\u00e9b\u00e9s, lance un nouveau logo et une nouvelle identit\u00e9 d'entreprise.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","width":1234,"height":772,"caption":"Dreambaby"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/un-nouveau-logo-marque-le-debut-dune-plus-grande-transformation-chez-dreambaby\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Un nouveau logo marque le d\u00e9but d&#8217;une plus grande transformation chez Dreambaby"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/dreambaby-rebranding.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/120529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=120529"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/120529\/revisions"}],"predecessor-version":[{"id":120530,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/120529\/revisions\/120530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/120526"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=120529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=120529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=120529"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=120529"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=120529"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=120529"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=120529"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=120529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}