{"id":120612,"date":"2025-06-17T08:49:45","date_gmt":"2025-06-17T06:49:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120612"},"modified":"2025-06-17T08:50:53","modified_gmt":"2025-06-17T06:50:53","slug":"q8-lance-un-spotify-for-food-dans-75-stations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/q8-lance-un-spotify-for-food-dans-75-stations\/","title":{"rendered":"Q8 lance un \u00ab Spotify for food \u00bb dans 75 stations"},"content":{"rendered":"\n

Q8 <\/strong>introduit un \u00ab foodmarket digital \u00bb dans 75 de ses stations en Belgique et au Luxembourg : les clients peuvent y commander des plats pr\u00e9par\u00e9s et leur courses aupr\u00e8s du Delhaize<\/strong> Shop & Go. Au Danemark, le concept est d\u00e9j\u00e0 un succ\u00e8s.<\/p>\n\n\n\n

Plus num\u00e9rique, plus rapide, plus flexible<\/h2>\n\n\n\n

Avec l’essor des voitures \u00e9lectriques et l’\u00e9volution des attentes des consommateurs sur la route, l’utilisation du temps pass\u00e9 dans une station-service et de recharge est en train de changer radicalement. Q8 sait que l’offre doit devenir plus num\u00e9rique, plus rapide et plus flexible. C’est pourquoi l’entreprise va d\u00e9ployer des foodmarkets auxquels une \u00ab cuisine intelligente \u00bb compacte est connect\u00e9e : les clients peuvent y commander diff\u00e9rents types de plats pr\u00e9par\u00e9s, ainsi que des produits d’\u00e9picerie du shop. Les commandes peuvent \u00eatre effectu\u00e9es \u00e0 la fois \u00e0 des kiosques dans la gare et en ligne.<\/p>\n\n\n\n

Pour ce faire, l’entreprise s’est associ\u00e9e \u00e0 la startup danoise Noahs, sp\u00e9cialis\u00e9e dans la technologie alimentaire. \u00ab Ce que Spotify a fait pour la musique, nous voulons maintenant le faire pour la nourriture \u00bb, explique Daniel Baven, PDG de l’entreprise. \u00ab Les stations-service et de recharge sont la base id\u00e9ale pour cela, avec leur public large et diversifi\u00e9 qui recherche autant de commodit\u00e9 que possible sur le pouce. \u00bb Chez Q8 au Danemark, c’est d\u00e9j\u00e0 un succ\u00e8s : les stations dot\u00e9es de ce concept ont vu leur chiffre d’affaires au d\u00e9tail presque quadrupler en l’espace de six mois seulement.<\/p>\n\n\n\n

Cuisines intelligentes<\/h2>\n\n\n\n

Le concept innovant de foodmarket digital de Noahs fonctionne avec des cuisines compactes intelligentes, connect\u00e9es \u00e0 une plateforme num\u00e9rique. Dans un seul espace compact – \u00e0 partir de 1m\u00b2 – des versions saines et premium de plats populaires sont pr\u00e9par\u00e9es : tacos, burgers, poke bowls, salades… \u00ab L’offre peut \u00eatre constamment mise \u00e0 jour. Une station peut tester cinq marques en cinq semaines, puis cr\u00e9er une offre enti\u00e8rement nouvelle \u00bb, explique Sarah Pillen, gestionnaire des ventes au d\u00e9tail chez Q8.<\/p>\n\n\n\n

\u00ab Tous les ingr\u00e9dients sont livr\u00e9s quotidiennement \u00e0 partir d’un foodhub central et pr\u00e9par\u00e9 \u00e0 la commande. De cette mani\u00e8re, nous proposerons aux clients une offre plus \u00e9tendue pour le d\u00e9jeuner et le d\u00eener. Tous les plats et les produits du Delhaize Shop & Go peuvent \u00eatre command\u00e9s en ligne via une plateforme unique, disponible via des kiosques dans les gares, mais aussi via des applications, les m\u00e9dias sociaux et les plateformes de commande existantes telles que Just Eat Takeaway et Uber Eats. Ainsi, tout peut \u00e9galement \u00eatre livr\u00e9 par coursier \u00e0 v\u00e9lo \u00e0 la maison, au bureau ou en d\u00e9placement. \u00bb<\/p>\n\n\n\n

Gamechanger<\/h2>\n\n\n\n

Q8 s’attend \u00e0 ce que cette offre \u00e9largie attire les consommateurs \u00e0 la gare \u00e0 d’autres moments de la journ\u00e9e. \u00ab Pour l’instant, les matins et les apr\u00e8s-midis sont particuli\u00e8rement fr\u00e9quent\u00e9s, mais nous voulons aussi attirer les consommateurs le soir. Gr\u00e2ce \u00e0 cette offre suppl\u00e9mentaire de repas frais et aux plateformes num\u00e9riques, nous pensons que c’est possible. \u00bb Au Danemark, le nombre de commandes a augment\u00e9 de 228 % et le Q8 a attir\u00e9 80 % de nouveaux clients en ligne. \u00ab Nous sommes convaincus que ce sera \u00e9galement un v\u00e9ritable gamechanger pour la Belgique. \u00bb<\/p>\n\n\n\n

En Belgique, Q8 d\u00e9marre avec cinq sites pilotes, dont un premier \u00e0 Herstal. \u00ab Mais nous pr\u00e9voyons de l’\u00e9tendre tr\u00e8s rapidement \u00e0 un total de 75 stations. En effet, notre concept peut \u00eatre \u00e9tendu tr\u00e8s rapidement \u00e0 d’autres sites. En moyenne, il ne nous faut que deux semaines pour \u00e9quiper une station d’une cuisine compacte et d’un foodmarket digital\u00a0\u00bb, explique Sarah Pillen.<\/p>\n\n\n\n

Pour Noahs, ce partenariat est un premier pas vers l’internationalisation. \u00ab Nous pensons qu’il est possible d’aller tr\u00e8s vite maintenant \u00bb, d\u00e9clare M. Baven. \u00ab Non seulement pour les stations-service et de recharge, mais aussi pour les supermarch\u00e9s, les h\u00f4tels, les parcs d’attractions, les bureaux et m\u00eame les \u00e9coles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Q8 introduit un \u00ab foodmarket digital \u00bb dans 75 de ses stations en Belgique et au Luxembourg : les clients peuvent y commander des plats pr\u00e9par\u00e9s et leur courses aupr\u00e8s du Delhaize Shop & Go. Au Danemark, le concept est d\u00e9j\u00e0 un succ\u00e8s. <\/p>\n","protected":false},"author":3,"featured_media":120610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[1715],"topic":[340],"region":[226],"class_list":["post-120612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-q8","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"\nQ8 lance un \u00ab Spotify for food \u00bb dans 75 stations - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Q8 introduit un \u00ab foodmarket digital \u00bb dans 75 de ses stations en Belgique et au Luxembourg : les clients peuvent y commander des plats pr\u00e9par\u00e9s.\" \/>\n<meta name=\"robots\" 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