{"id":120737,"date":"2025-06-18T11:13:16","date_gmt":"2025-06-18T09:13:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120737"},"modified":"2025-06-18T11:13:17","modified_gmt":"2025-06-18T09:13:17","slug":"jack-jones-ouvre-des-magasins-combines-avec-jjxx","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jack-jones-ouvre-des-magasins-combines-avec-jjxx\/","title":{"rendered":"Jack & Jones ouvre des magasins combin\u00e9s avec JJXX"},"content":{"rendered":"\n

Bestseller<\/strong> ouvrira en Belgique les premiers magasins dans lesquels la marque de denim Jack & Jones et la marque s\u0153ur JJXX se profilent ensemble avec une offre de style de vie pour toute la famille. Saint-Nicolas et Anvers auront le scoop. .<\/p>\n\n\n\n

Un d\u00e9ploiement \u00e0 grande \u00e9chelle est pr\u00e9vu<\/h2>\n\n\n\n

Fin ao\u00fbt, Jack & Jones ouvrira son premier magasin multimarque belge avec JJXX dans le centre commercial Waasland \u00e0 Saint-Nicolas. Un magasin phare sur le Meir d’Anvers suivra d\u00e9but septembre, avant un d\u00e9ploiement \u00e0 grande \u00e9chelle en Belgique et au Luxembourg. Avec les magasins duo, la marque vise \u00e0 attirer un public plus large : en s\u2019associant \u00e0 la marque f\u00e9minine JJXX, Jack & Jones se positionne comme une marque de style de vie qui peut habiller toute la famille.<\/p>\n\n\n\n

JJXX, qui est d\u00e9j\u00e0 pr\u00e9sente dans le circuit de la vente en gros depuis plusieurs saisons, fait ainsi son entr\u00e9e dans le commerce de d\u00e9tail en Belgique. Ciblant la jeune femme confiante et color\u00e9e, la marque combine l’expertise du denim avec les essentiels de la garde-robe et des articles de mode plus tendance, a d\u00e9clar\u00e9 Bestseller dans un communiqu\u00e9 de presse. Le concept de magasin associe les deux marques dans un environnement de shopping actualis\u00e9 et exp\u00e9rientiel qui r\u00e9pond aux attentes changeantes des consommateurs modernes. Il s’agit d’un concept international du groupe Bestseller : le premier magasin combo a ouvert ses portes sur Oxford Street \u00e0 Londres \u00e0 la fin de l’ann\u00e9e 2024.<\/p>\n\n\n\n

\u00ab L’ouverture de nos premiers magasins JJ\/JJXX est un moment sp\u00e9cial pour toute notre \u00e9quipe \u00bb, d\u00e9clare David Van Gansbeke, retail manager Belgium & Luxembourg. \u00ab C’est le r\u00e9sultat de mois de planification strat\u00e9gique et d’une foi in\u00e9branlable en notre nouvelle orientation. Ces magasins jettent les bases d’une nouvelle \u00e8re de croissance et, ensemble, nous fa\u00e7onnons l’avenir de notre marque. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Jack & Jones ouvre des magasins combin\u00e9s avec JJXX
\nBestseller ouvrira en Belgique les premiers magasins dans lesquels la marque de denim Jack & Jones et la marque s\u0153ur JJXX se profilent ensemble avec une offre de style de vie pour toute la famille. 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