{"id":120767,"date":"2025-06-18T15:23:04","date_gmt":"2025-06-18T13:23:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120767"},"modified":"2025-06-18T15:23:05","modified_gmt":"2025-06-18T13:23:05","slug":"amazon-etale-prime-day-sur-quatre-jours","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-etale-prime-day-sur-quatre-jours\/","title":{"rendered":"Amazon \u00e9tale Prime Day sur quatre jours"},"content":{"rendered":"\n<p>Prime Day, l&rsquo;\u00e9v\u00e9nement annuel d&rsquo;<strong>Amazon<\/strong> consacr\u00e9 aux bonnes affaires, durera quatre jours complets cette ann\u00e9e afin de donner aux acheteurs plus de temps. En toile de fond, l&rsquo;incertitude quant aux prix et aux droits de douane.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des consommateurs avides de bonnes affaires<\/h2>\n\n\n\n<p>Cette ann\u00e9e, le Prime Day d&rsquo;Amazon se d\u00e9roulera du 8 au 11 juillet : quatre jours donc, contre deux l&rsquo;ann\u00e9e derni\u00e8re. Le d\u00e9taillant souhaite ainsi offrir plus de flexibilit\u00e9 aux consommateurs et augmenter les chances de trouver des bonnes affaires. Les observateurs voient \u00e9galement dans cette d\u00e9cision une r\u00e9ponse \u00e0 la grande incertitude concernant l&rsquo;impact des droits de douane sur les prix et la disponibilit\u00e9 : apr\u00e8s tout, cette semaine marque la fin de la pause de 90 jours du pr\u00e9sident am\u00e9ricain Donald Trump sur les droits de douane.<\/p>\n\n\n\n<p>Dans ce contexte instable, les acheteurs sont plus que jamais \u00e0 l&rsquo;aff\u00fbt de bonnes affaires. Le d\u00e9taillant en ligne promet de lancer de nouvelles offres sur des marques sp\u00e9cifiques tous les jours \u00e0 minuit et maintient les acheteurs en ligne sur son site web avec de nouvelles offres toutes les cinq minutes. Amazon vise \u00e9galement \u00e0 inciter les jeunes consommateurs \u00e0 s&rsquo;inscrire \u00e0 son programme d&rsquo;abonnement Prime, en d\u00e9ployant une technologie d&rsquo;IA avanc\u00e9e telle que l&rsquo;assistant d&rsquo;achat Rufus pour offrir aux membres Prime une exp\u00e9rience d&rsquo;achat personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9galement au Benelux<\/h2>\n\n\n\n<p>Aux Pays-Bas, le Prime Day co\u00efncide avec le cinqui\u00e8me anniversaire d&rsquo;amazon.nl. Cette ann\u00e9e, les membres Prime ont une chance de gagner l&rsquo;une des cinq exp\u00e9riences \u00ab <em>Money Can&rsquo;t Buy<\/em> \u00bb avec des c\u00e9l\u00e9brit\u00e9s n\u00e9erlandaises telles que Gwen van Poorten, Andy van der Meijde, Britt Dekker, Steven Kazan ou Samuel Welten. Les membres Prime auront \u00e9galement acc\u00e8s \u00e0 six jeux gratuits par l&rsquo;interm\u00e9diaire de Prime Gaming et b\u00e9n\u00e9ficieront d&rsquo;avantages anticip\u00e9s sur les produits \u00ab Amazon Basics \u00bb, comme une r\u00e9duction de 15 % pour l&rsquo;achat de quatre articles.<\/p>\n\n\n\n<p>En Belgique, o\u00f9 le Prime Day aura lieu pour la troisi\u00e8me fois, les membres Prime auront la chance de gagner une soir\u00e9e comique avec Pablo Andres ou une performance de Metejoor, entre autres. En outre, amazon.com.be organisera trois \u00e9v\u00e9nements barbecue Prime Day exclusifs en collaboration avec le chef \u00e9toil\u00e9 Roger van Damme \u00e0 Bruxelles (30 juin), Gand (1er juillet) et Anvers (2 juillet).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Day, l&rsquo;\u00e9v\u00e9nement annuel d&rsquo;Amazon consacr\u00e9 aux bonnes affaires, durera quatre jours complets cette ann\u00e9e afin de donner aux acheteurs plus de temps. En toile de fond, l&rsquo;incertitude quant aux prix et aux droits de douane. <\/p>\n","protected":false},"author":3,"featured_media":31447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[488],"region":[],"class_list":["post-120767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon \u00e9tale Prime Day sur quatre jours - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Prime Day, l&#039;\u00e9v\u00e9nement annuel d&#039;Amazon consacr\u00e9 aux bonnes affaires, durera quatre jours 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