{"id":120775,"date":"2025-06-18T16:01:43","date_gmt":"2025-06-18T14:01:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120775"},"modified":"2025-06-19T10:01:53","modified_gmt":"2025-06-19T08:01:53","slug":"le-retail-pour-la-prochaine-generation-comment-walmart-vise-les-jeunes-grace-au-gaming","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-retail-pour-la-prochaine-generation-comment-walmart-vise-les-jeunes-grace-au-gaming\/","title":{"rendered":"Le retail pour la prochaine g\u00e9n\u00e9ration : comment Walmart vise les jeunes avec le gaming"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNLIMITED | Episode 1: Milo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Esn7ulL5yio?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Walmart <\/strong>est pr\u00e9sent sur Roblox et dispose m\u00eame de son propre jeu en ligne, Walmart Unlimited, afin d&rsquo;attirer l&rsquo;attention d&rsquo;une nouvelle client\u00e8le jeune. Le g\u00e9ant du retail estime que le gaming en ligne fait \u00e9galement partie de l&rsquo;exp\u00e9rience retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faire ses courses en jouant<\/h2>\n\n\n\n<p>Afin d&rsquo;atteindre la prochaine g\u00e9n\u00e9ration de clients, Walmart int\u00e8gre les jeux en ligne dans sa strat\u00e9gie. Lors du Future Commerce Visions Summit \u00e0 New York, Justin Breton, responsable de l&rsquo;innovation de marque chez Walmart, a expliqu\u00e9 comment l&rsquo;entreprise souhaite cr\u00e9er des exp\u00e9riences de commerce interactives en dehors des quatre murs de ses magasins.<\/p>\n\n\n\n<p>Breton a soulign\u00e9 que Walmart voit plus loin que les canaux de vente traditionnels. Walmart avait d\u00e9j\u00e0 lanc\u00e9 Walmart Land et Walmart&rsquo;s Universe of Play sur la plateforme de jeux Roblox, mais en f\u00e9vrier, Walmart a introduit un nouveau jeu en ligne, Walmart Unlimited. Ce mini-jeu s&rsquo;adresse aux consommateurs \u00e2g\u00e9s de 18 ans et plus et permet aux utilisateurs de d\u00e9couvrir des produits \u00e9galement disponibles dans les magasins physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commerce adaptatif<\/h2>\n\n\n\n<p>L&rsquo;approche \u00ab gamifi\u00e9e \u00bb de Walmart s&rsquo;av\u00e8re particuli\u00e8rement efficace pour retenir l&rsquo;attention des consommateurs, ce qui est remarquable dans l&rsquo;\u00ab \u00e9conomie de l&rsquo;attention \u00bb actuelle, o\u00f9 tout le monde se bat pour attirer le regard du consommateur. Breton note que les joueurs passent en moyenne 35 minutes \u00e0 la fois dans le jeu, ce qui est nettement plus long que la dur\u00e9e d&rsquo;attention moyenne sur des plateformes telles que TikTok.<\/p>\n\n\n\n<p>Breton explique que l&rsquo;utilisation de technologies telles que l&rsquo;intelligence artificielle et la r\u00e9alit\u00e9 augment\u00e9e est donc cruciale pour am\u00e9liorer l&rsquo;exp\u00e9rience client. \u00ab Le commerce adaptatif est un terme plus large qui nous permet d&rsquo;interagir de mani\u00e8re significative avec les consommateurs, tant en ligne que hors ligne \u00bb, ajoute-t-il.<\/p>\n\n\n\n<p><em>Envie d&rsquo;apprendre comment offrir des exp\u00e9riences retail adaptatives ? <a href=\"https:\/\/www.jorgsnoeck.com\/\">Engagez l&rsquo;auteur Jorg Snoeck, connu comme le \u00ab Captain of Retail \u00bb, comme conf\u00e9rencier lors de votre prochain \u00e9v\u00e9nement.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walmart est pr\u00e9sent sur Roblox et dispose m\u00eame de son propre jeu en ligne, Walmart Unlimited, afin d&rsquo;attirer l&rsquo;attention d&rsquo;une nouvelle client\u00e8le jeune. Le g\u00e9ant du retail estime que le gaming en ligne fait \u00e9galement partie de l&rsquo;exp\u00e9rience retail.<\/p>\n","protected":false},"author":10,"featured_media":120773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[449],"topic":[488],"region":[446],"class_list":["post-120775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-walmart","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le retail pour la prochaine g\u00e9n\u00e9ration : comment Walmart vise les jeunes avec le gaming - RetailDetail 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