{"id":120796,"date":"2025-06-19T09:22:10","date_gmt":"2025-06-19T07:22:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120796"},"modified":"2025-06-19T17:33:27","modified_gmt":"2025-06-19T15:33:27","slug":"les-distributeurs-europeens-sopposent-au-rachat-de-kellanova-par-mars","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-distributeurs-europeens-sopposent-au-rachat-de-kellanova-par-mars\/","title":{"rendered":"Les distributeurs europ\u00e9ens s&rsquo;opposent au rachat de Kellanova par Mars"},"content":{"rendered":"\n<p>La Commission europ\u00e9enne va mener une enqu\u00eate approfondie sur le rachat par <strong>Mars<\/strong> du producteur de Pringles, <strong>Kellanova<\/strong>, apr\u00e8s que les distributeurs ont exprim\u00e9 leurs inqui\u00e9tudes quant \u00e0 la position dominante potentiellement excessive du fabricant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Position dominante<\/h2>\n\n\n\n<p>En ao\u00fbt dernier, Mars a annonc\u00e9 la plus importante op\u00e9ration de rachat dans le secteur alimentaire au cours de la derni\u00e8re d\u00e9cennie : l&rsquo;entreprise familiale am\u00e9ricaine a fait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-acquiert-le-producteur-de-pringles-kellanova\/\">une offre de pr\u00e8s de 36 milliards de dollars<\/a> (32 milliards d&rsquo;euros) pour acqu\u00e9rir le fabricant de snacks cot\u00e9 en bourse Kellanova, connu pour des marques telles que Pringles et Kellogg&rsquo;s. Toutefois, cette acquisition n&rsquo;a pas encore \u00e9t\u00e9 finalis\u00e9e, car elle attend l&rsquo;approbation des autorit\u00e9s antitrust sur les march\u00e9s o\u00f9 les parties op\u00e8rent. Seule l&rsquo;Inde a d\u00e9j\u00e0 donn\u00e9 son accord inconditionnel \u00e0 l&rsquo;op\u00e9ration.<\/p>\n\n\n\n<p>Peu de probl\u00e8mes sont attendus aux \u00c9tats-Unis, mais la situation est diff\u00e9rente en Europe, o\u00f9 le rachat pourrait faire l&rsquo;objet <a href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/eu-antitrust-regulators-investigate-36-billion-mars-bid-kellanova-sources-say-2025-06-18\/\">d&rsquo;une importante enqu\u00eate de concurrence<\/a>, selon Reuters qui s&rsquo;appuie sur des sources proches du dossier. Les retailers europ\u00e9ens se seraient oppos\u00e9s \u00e0 l&rsquo;op\u00e9ration au motif que Mars et Kellanova, qui repr\u00e9sentent ensemble plus de 52 milliards d&rsquo;euros de ventes, deviendraient trop dominants. Si le chevauchement des gammes de produits entre les deux entreprises est limit\u00e9, la concentration dans le secteur alimentaire est d\u00e9j\u00e0 \u00e9lev\u00e9e, ce qui affaiblirait le pouvoir de n\u00e9gociation des supermarch\u00e9s.<\/p>\n\n\n\n<p>Une enqu\u00eate pr\u00e9liminaire se termine le 25 juin, mais aucune conclusion n&rsquo;est encore attendue. Une enqu\u00eate approfondie de la Commission europ\u00e9enne pourrait retarder consid\u00e9rablement la finalisation de l&rsquo;acquisition, \u00e0 moins que Mars ne fasse rapidement des concessions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Commission europ\u00e9enne va mener une enqu\u00eate approfondie sur le rachat par Mars du producteur de Pringles, Kellanova, apr\u00e8s que les distributeurs ont exprim\u00e9 leurs inqui\u00e9tudes quant \u00e0 la position dominante potentiellement excessive du fabricant.<\/p>\n","protected":false},"author":3,"featured_media":103625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[1487,564],"topic":[282],"region":[243],"class_list":["post-120796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-kellanova","company-mars","topic-acquisition","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les distributeurs europ\u00e9ens s&#039;opposent au rachat de Kellanova par Mars - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La Commission europ\u00e9enne va mener une enqu\u00eate approfondie sur le rachat par Mars du 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