{"id":12082,"date":"2016-02-08T15:37:43","date_gmt":"2016-02-08T15:37:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-consommateur-hesite-encore-a-confier-ses-donnees\/"},"modified":"2016-02-08T15:37:43","modified_gmt":"2016-02-08T15:37:43","slug":"le-consommateur-hesite-encore-a-confier-ses-donnees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-consommateur-hesite-encore-a-confier-ses-donnees\/","title":{"rendered":"Le consommateur h\u00e9site encore \u00e0 confier ses donn\u00e9es"},"content":{"rendered":"<p>Le consommateur hollandais n\u2019est pas encore pr\u00eat \u00e0 confier toutes ses donn\u00e9es aux retailers. Selon un rapport d\u2019<strong>ABN Amro<\/strong>, ces deux derni\u00e8res ann\u00e9es il serait m\u00eame devenu plus r\u00e9ticent. Ce qui importe surtout pour le client est de savoir \u00e0 quoi serviront\u00a0 ses informations personnelles.<\/p>\n<p><!--break--><\/p>\n<h2>Les consommateurs plus \u00e2g\u00e9s sont plus r\u00e9ticents<\/h2>\n<p>70% des personnes interrog\u00e9es disent \u00eatre dispos\u00e9es \u00e0 transmettre des informations personnelles \u00e0 un retailer, si celui-ci se montre transparent quant \u00e0 l\u2019utilisation de ces donn\u00e9es. En \u00e9change de ces donn\u00e9es personnelles\u00a0 les consommateurs s\u2019attendent \u00e0 une compensation financi\u00e8re, par exemple sous forme d\u2019une r\u00e9duction. De plus, les consommateurs confient plus facilement leurs donn\u00e9es \u00e0 des commer\u00e7ants ind\u00e9pendants locaux.<\/p>\n<p>\nEn revanche 57% des r\u00e9pondants disent ne pas vouloir transmettre d\u2019informations personnelles \u00e0 des magasins physiques. Pour les webshop ce pourcentage atteint m\u00eame 60%. Au plus \u00e2g\u00e9 le r\u00e9pondant, au plus grande la r\u00e9ticence \u00e0 transmettre des donn\u00e9es.<\/p>\n<p>\nCes derni\u00e8res ann\u00e9es la disposition \u00e0 confier des donn\u00e9es a le plus baiss\u00e9 dans la cat\u00e9gorie d\u2019\u00e2ge de 30 ans et plus. Une baisse qui s\u2019explique probablement par les nouvelles techniques de marketing bas\u00e9es sur la publicit\u00e9 comportementale. Bon nombre de consommateurs estiment qu\u2019il s\u2019agit l\u00e0 d\u2019une atteinte \u00e0 leur vie priv\u00e9e.<\/p>\n<h2>\nLa confiance prime<\/h2>\n<p>D\u2019autre part les clients acceptent plus facilement de transmettre des informations aux entreprises qui leur inspirent confiance et s\u2019ils savent \u00e0 quoi servira l\u2019information fournie. Selon ABN Amro, pas moins de 54% des consommateurs ignorent \u00e0 quelles fins servent les donn\u00e9es.<\/p>\n<p>\nCe facteur de confiance joue en faveur des cha\u00eenes et des commer\u00e7ants locaux, dont le service est plus personnel. A ce titre les retailers physiques ont \u00e9galement un avantage sur les magasins en ligne.<\/p>\n<p>\n\u00ab Gr\u00e2ce aux nouvelles technologies, l\u2019analyse des donn\u00e9es s\u2019av\u00e8re souvent tr\u00e8s utile. Certes, le big data n\u2019est pas une potion magique, mais cela peut aider les retailers \u00e0 am\u00e9liorer leur chiffre d\u2019affaires et leur rentabilit\u00e9. Du reste, il est tr\u00e8s important que les retailers communiquent avec le consommateur en toute transparence : ils devront donc expliquer pourquoi ils collectent des donn\u00e9es et comment ils prot\u00e8gent la vie priv\u00e9e de leurs clients \u00bb, souligne Henk Hofstede, Sector Banker Retail d\u2019ABN Amro.<\/p>\n<p>\n\u00ab Les retailers ont tout int\u00e9r\u00eat \u00e0 commencer modestement. S\u2019ils entreprennent des actions progressivement, les possibilit\u00e9s sont vastes. A condition que la collecte des donn\u00e9es soit li\u00e9e \u00e0 des objectifs concrets. Ces objectifs devront \u00eatre clairement communiqu\u00e9s aux clients et la s\u00e9curit\u00e9 des donn\u00e9es devra \u00eatre garantie. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le consommateur hollandais n\u2019est pas encore pr\u00eat \u00e0 confier toutes ses donn\u00e9es aux retailers. Selon un rapport d\u2019ABN Amro, ces deux derni\u00e8res ann\u00e9es il serait m\u00eame devenu plus r\u00e9ticent. Ce qui importe surtout pour le client est de savoir \u00e0 quoi serviront\u00a0 ses informations personnelles. Les consommateurs plus \u00e2g\u00e9s sont plus r\u00e9ticents 70% des personnes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le consommateur h\u00e9site encore \u00e0 confier ses donn\u00e9es - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-consommateur-hesite-encore-a-confier-ses-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le consommateur h\u00e9site encore \u00e0 confier ses donn\u00e9es - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le consommateur hollandais n\u2019est pas encore pr\u00eat \u00e0 confier toutes ses donn\u00e9es aux retailers. 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