{"id":1210,"date":"2011-10-25T08:47:00","date_gmt":"2011-10-25T08:47:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-inaugure-son-deuxieme-magasin-a-stabroek-par-une-action-ludique\/"},"modified":"2011-10-25T08:47:00","modified_gmt":"2011-10-25T08:47:00","slug":"albert-heijn-inaugure-son-deuxieme-magasin-a-stabroek-par-une-action-ludique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-inaugure-son-deuxieme-magasin-a-stabroek-par-une-action-ludique\/","title":{"rendered":"Albert Heijn inaugure son deuxi\u00e8me magasin \u00e0 Stabroek par une action ludique"},"content":{"rendered":"<h2>Tout Stabroek chez Albert Heijn<\/h2>\n<p>L\u2019arriv\u00e9e de la cha\u00eene de supermarch\u00e9s n\u00e9erlandaise en Belgique a \u00e9t\u00e9 accueillie \u00e0 grand bruit.\u00a0 L\u2019ouverture de son deuxi\u00e8me magasin ne passera pas inaper\u00e7ue non plus. Tous les m\u00e9nages habitant dans le quartier du nouveau supermarch\u00e9 AH, trouveront mercredi matin coll\u00e9 \u00e0 leur porte d\u2019entr\u00e9e un poster disant \u2018Je suis chez Albert Heijn\u2019, ainsi qu\u2019une vraie cl\u00e9 dans leur bo\u00eete aux lettres. Parmi les quelques milliers de cl\u00e9s, cinq d\u2019entre elles correspondent \u00e0 la serrure de la caravane. Les cinq heureux gagnants auront droit \u00e0 une visite gratuite au supermarch\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab Nous mettons tout en \u0153uvre\u00a0 afin d\u2019annoncer \u00e0 tous les\u00a0 clients du quartier l\u2019ouverture ce mercredi d\u2019AH \u00e0 Stabroek, entre autres afin de recueillir d\u00e9j\u00e0 des inscriptions pour les cartes bonus. Nous accordons beaucoup d\u2019importance \u00e0 ce rituel d\u2019ouverture \u2026 mais il ne faut pas que \u00e7a devienne ennuyeux, c\u2019est pourquoi nous avons abord\u00e9 les choses diff\u00e9remment \u00e0 Stabroek qu\u2019\u00e0 Brasschaat. \u00bb explique Corn\u00e9 Mulders, General Manager d\u2019Albert Heijn Belgique.<\/p>\n<p>\u00a0<\/p>\n<p>Toutefois AH ne s\u2019attend pas \u00e0 une ru\u00e9e comme \u00e0 Brasschaat. \u00ab Je m\u2019attends \u00e0 ce qu\u2019il y ait du monde, mais j\u2019esp\u00e8re que ce seront surtout de futurs clients. En ouvrant en magasin on essaie d\u2019attirer la communaut\u00e9 locale, et non pas de simples curieux \u00bb poursuit Corn\u00e9 Mulders.<\/p>\n<p>\u00a0<\/p>\n<h2>Un tout nouveau concept AH<\/h2>\n<p>Le magasin \u00e0 Stabroek, tout comme le premier supermarch\u00e9 AH belge \u00e0 Brasschaat, est exploit\u00e9 par Marco et Nathalie Van Ende, fr\u00e8re et s\u0153ur. Leur pr\u00e9c\u00e9dent supermarch\u00e9 ind\u00e9pendant a \u00e9t\u00e9 presqu\u2019enti\u00e8rement ras\u00e9 pour faire place \u00e0 un magasin flambant neuf ayant une surface de vente de 2.000m\u00b2.<\/p>\n<p>\u00a0<\/p>\n<p>Pour Albert Heijn le supermarch\u00e9 est novateur, car il est am\u00e9nag\u00e9 selon le tout nouveau concept AH, qui aux Pays-Bas vient d\u2019\u00eatre lanc\u00e9 cet automne. \u00ab Le magasin est la variante la plus r\u00e9cente du Nouveau Albert Heijn (DNAH). AH ne cesse de d\u00e9velopper sa formule et c\u2019est pourquoi Stabroek est d\u00e9j\u00e0 diff\u00e9rent de ce qu\u2019est Brasschaat. \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Quelques diff\u00e9rences par rapport \u00e0 l\u2019ancien concept : les articles bonus par exemple sont regroup\u00e9s dans des displays, ce qui n\u2019\u00e9tait pas le cas dans la version pr\u00e9c\u00e9dente. Les pr\u00e9sentoirs pour achats impulsifs \u00e0 la caisse sont \u00e0 nouveau pr\u00e9sents. \u201cLe magasin de Stabroek est une belle r\u00e9ussite\u201d, conclut Corn\u00e9 Mulders.<\/p>\n<p>\u00a0<\/p>\n<p>Lisez d\u00e8s jeudi 27 octobre l\u2019int\u00e9gralit\u00e9 de\u00a0 l\u2019interview avec le n\u00b01 d\u2019AH concernant les premi\u00e8res exp\u00e9riences d\u2019AH \u00e0 Brasschaat et son avenir en Belgique sur RetailDetail.eu<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout Stabroek chez Albert Heijn L\u2019arriv\u00e9e de la cha\u00eene de supermarch\u00e9s n\u00e9erlandaise en Belgique a \u00e9t\u00e9 accueillie \u00e0 grand bruit.\u00a0 L\u2019ouverture de son deuxi\u00e8me magasin ne passera pas inaper\u00e7ue non plus. Tous les m\u00e9nages habitant dans le quartier du nouveau supermarch\u00e9 AH, trouveront mercredi matin coll\u00e9 \u00e0 leur porte d\u2019entr\u00e9e un poster disant \u2018Je suis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn inaugure son deuxi\u00e8me magasin \u00e0 Stabroek par une action ludique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-inaugure-son-deuxieme-magasin-a-stabroek-par-une-action-ludique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn inaugure son deuxi\u00e8me magasin \u00e0 Stabroek par une action ludique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tout Stabroek chez Albert Heijn L\u2019arriv\u00e9e de la cha\u00eene de supermarch\u00e9s n\u00e9erlandaise en Belgique a \u00e9t\u00e9 accueillie \u00e0 grand bruit.\u00a0 L\u2019ouverture de son deuxi\u00e8me magasin ne passera pas inaper\u00e7ue non plus. 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