{"id":121039,"date":"2025-06-23T15:02:45","date_gmt":"2025-06-23T13:02:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121039"},"modified":"2025-06-23T15:02:45","modified_gmt":"2025-06-23T13:02:45","slug":"sostrene-grene-setend-vers-leurope-du-sud-et-de-lest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/sostrene-grene-setend-vers-leurope-du-sud-et-de-lest\/","title":{"rendered":"S\u00f8strene Grene s’\u00e9tend vers l’Europe du Sud et de l’Est"},"content":{"rendered":"\n

S\u00f8strene Grene<\/strong> mise r\u00e9solument sur l’expansion et l’innovation. D’ici 2027, la cha\u00eene de magasins danoise vise \u00e0 compter 500 points de vente en Europe. L’Italie et la Pologne viennent d\u00e9sormais s’ajouter \u00e0 ses projets de croissance.<\/p>\n\n\n\n

Vers l’Italie et la Pologne<\/h2>\n\n\n\n

La cha\u00eene danoise d’articles d’int\u00e9rieur et de lifestyle S\u00f8strene Grene renforce encore sa strat\u00e9gie de croissance : apr\u00e8s avoir annonc\u00e9 une augmentation de son chiffre d’affaires et une expansion sur les march\u00e9s existants, l’entreprise se concentre d\u00e9sormais sur de nouvelles zones g\u00e9ographiques et lance un nouveau concept de vente au d\u00e9tail.<\/p>\n\n\n\n

L’Italie, l’Espagne et la Pologne viennent s’ajouter \u00e0 ses plans de croissance. \u00ab L’Italie est l’un des plus grands march\u00e9s de d\u00e9tail en Europe \u00bb, explique le PDG Mikkel Grene. \u00ab Nous y voyons un grand potentiel, tout comme en Allemagne et au Royaume-Uni, o\u00f9 nous voulons ouvrir 100 magasins par pays. \u00bb<\/p>\n\n\n\n

En Pologne, S\u00f8strene Grene fait ses premiers pas en Europe de l’Est. \u00ab C’est une \u00e9tape passionnante, car nous devons encore nous familiariser avec le march\u00e9. Mais c’est un grand march\u00e9 avec des centres commerciaux prometteurs \u00bb, explique Grene.<\/p>\n\n\n\n

Deuxi\u00e8me tentative en Espagne<\/h2>\n\n\n\n

L’expansion physique est soutenue par de nouvelles boutiques en ligne en Pologne, en Italie, en Finlande et en Espagne. En Espagne, c’est la premi\u00e8re fois que S\u00f8strene Grene ouvre une boutique en ligne sans pr\u00e9sence physique. \u00ab Avec 130 000 followers espagnols fid\u00e8les sur les r\u00e9seaux sociaux, nous pensons que le canal en ligne peut \u00eatre un bon nouveau d\u00e9part \u00bb, d\u00e9clare Grene. Auparavant, la marque avait ferm\u00e9 tous ses magasins. En Finlande, la cha\u00eene se lance dans le commerce en ligne avant de poursuivre son expansion physique.<\/p>\n\n\n\n

L’entreprise travaille \u00e9galement sur un nouveau concept de magasin : Lilles\u00f8ster<\/em>, ou \u00ab petite s\u0153ur \u00bb. Ce format sera test\u00e9 cet \u00e9t\u00e9 \u00e0 Zurich, dans un endroit tr\u00e8s fr\u00e9quent\u00e9. Il vise \u00e0 permettre la cr\u00e9ation de magasins plus petits, mais attrayants. De plus, S\u00f8strene Grene met en place une unit\u00e9 distincte pour d\u00e9velopper de nouveaux mod\u00e8les commerciaux. L’accent sera mis sur l’analyse des donn\u00e9es, la connaissance des clients, le design thinking et l’intelligence artificielle.<\/p>\n\n\n\n

Un parcours durable<\/h2>\n\n\n\n

En termes de durabilit\u00e9, l’entreprise a pris des mesures en supprimant les produits jetables de sa gamme et en utilisant davantage de mat\u00e9riaux recycl\u00e9s. Ses objectifs climatiques pour 2030 ont \u00e9t\u00e9 valid\u00e9s par l’initiative Science Based Targets.<\/p>\n\n\n\n

S\u00f8strene Grene a \u00e9t\u00e9 fond\u00e9e en 1973 \u00e0 Aarhus et est aujourd’hui dirig\u00e9e par la deuxi\u00e8me g\u00e9n\u00e9ration de la famille Grene. La plupart des magasins sont exploit\u00e9s dans le cadre de coentreprises ou de franchises. \u00ab Nous devons avoir le courage de repenser notre approche \u00bb, d\u00e9clare Mikkel Grene. \u00ab C’est seulement ainsi que nous pourrons rester pertinents dans un monde o\u00f9 la concurrence pour attirer l’attention des clients est rude. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00f8strene Grene mise r\u00e9solument sur l’expansion et l’innovation. D’ici 2027, la cha\u00eene de magasins danoise vise \u00e0 compter 500 points de vente en Europe. L’Italie et la Pologne viennent d\u00e9sormais s’ajouter \u00e0 ses projets de croissance.<\/p>\n","protected":false},"author":5,"featured_media":121032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[43],"company":[1271],"topic":[276],"region":[243],"class_list":["post-121039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","extra-plus","company-sostrene-grene","topic-expansion","region-europe"],"acf":[],"yoast_head":"\nS\u00f8strene Grene s'\u00e9tend vers l'Europe du Sud et de l'Est - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"S\u00f8strene Grene mise r\u00e9solument sur l'expansion et l'innovation. 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