{"id":121133,"date":"2025-06-24T13:47:34","date_gmt":"2025-06-24T11:47:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121133"},"modified":"2025-06-24T13:47:36","modified_gmt":"2025-06-24T11:47:36","slug":"plateforme-de-location-de-vetements-dressr-obtient-un-million-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/plateforme-de-location-de-vetements-dressr-obtient-un-million-deuros\/","title":{"rendered":"Plateforme de location de v\u00eatements Dressr obtient un million d&rsquo;euros"},"content":{"rendered":"\n<p><strong>Dressr <\/strong>a termin\u00e9 une ronde de financement \u00ab\u00a0<em>seed<\/em>\u00a0\u00bb r\u00e9ussie de 1 million d&rsquo;euros. Cela permet \u00e0 la plateforme de location de v\u00eatements anversois de se d\u00e9velopper davantage en Belgique et \u00e0 viser une expansion vers les Pays-Bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choix parmi 4.000 v\u00eatements<\/h2>\n\n\n\n<p>Dressr souhaite offrir aux consommateurs une alternative durable \u00e0 la fast-fashion via la location de v\u00eatements. Les clients peuvent emprunter des tenues \u00e0 l&rsquo;unit\u00e9 ou prendre un abonnement leur permettant d&rsquo;\u00e9changer entre deux et huit v\u00eatements par mois. La plateforme compte actuellement 4.000 v\u00eatements et collabore avec le partenaire social Opnieuw &amp; Co, qui emploie des personnes \u00e9loign\u00e9es du march\u00e9 du travail.<\/p>\n\n\n\n<p>Avec ce nouveau capital, Dressr \u00e9tend son showroom et sa capacit\u00e9 de stockage \u00e0 Anvers et pr\u00e9pare la plateforme techniquement pour une expansion internationale, avec les Pays-Bas comme premi\u00e8re \u00e9tape. Des investissements sont \u00e9galement r\u00e9alis\u00e9s dans une technologie permettant aux marques d&rsquo;offrir leurs propres services de location via leur boutique en ligne. Des labels belges tels que CKS Fashion, Mon Col Anvers et Kate &amp; Jules utilisent d\u00e9j\u00e0 ces int\u00e9grations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance par \u00e9tapes<\/h2>\n\n\n\n<p>La fondatrice Caroline Baeten souligne la n\u00e9cessit\u00e9 d&rsquo;une croissance par \u00e9tapes : \u201cDressr est un mod\u00e8le extensible, mais la croissance n\u00e9cessite de la bonne infrastructure et du soutien technologique. Cela demande des investissements, mais nous choisissons d\u00e9lib\u00e9r\u00e9ment de cro\u00eetre progressivement : de mani\u00e8re <em>lean<\/em>, cibl\u00e9e et proche de notre communaut\u00e9.\u201d<\/p>\n\n\n\n<p>L&rsquo;injection de capital provient de l&rsquo;investisseur \u00e0 impact Piet Colruyt (OYA Seed et capital priv\u00e9), Trividend, Trividend Province d&rsquo;Anvers et des <em>business angels<\/em> tels que Thomas Van Overbeke, Patricia Laureys et R\u00e9mi Wildschut. \u201cDressr s&rsquo;inscrit parfaitement dans notre vision d&rsquo;une \u00e9conomie circulaire\u00a0\u00bb, d\u00e9clare Piet Colruyt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dressr a termin\u00e9 une ronde de financement \u00ab\u00a0seed\u00a0\u00bb r\u00e9ussie de 1 million d&rsquo;euros. Cela permet \u00e0 la plateforme de location de v\u00eatements anversois de se d\u00e9velopper davantage en Belgique et \u00e0 viser une expansion vers les Pays-Bas.<\/p>\n","protected":false},"author":5,"featured_media":121134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[779],"people":[],"extra":[],"company":[989],"topic":[276],"region":[226],"class_list":{"0":"post-121133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-abonnement-fr","10":"company-dressr","11":"topic-expansion","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plateforme de location de v\u00eatements Dressr obtient un million d&#039;euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dressr a termin\u00e9 une ronde de financement r\u00e9ussie de 1 million d&#039;euros. 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