{"id":121186,"date":"2025-06-25T14:02:46","date_gmt":"2025-06-25T12:02:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121186"},"modified":"2025-06-25T14:02:48","modified_gmt":"2025-06-25T12:02:48","slug":"comment-amazon-intensifie-la-lutte-entre-kong-et-godzilla","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-amazon-intensifie-la-lutte-entre-kong-et-godzilla\/","title":{"rendered":"Comment Amazon intensifie la \u00ab\u00a0lutte entre Kong et Godzilla\u00a0\u00bb"},"content":{"rendered":"\n

Amazon <\/strong>pr\u00e9voit environ 44 milliards de dollars au cours des prochaines ann\u00e9es pour des investissements \u00e0 grande \u00e9chelle au Royaume-Uni et aux \u00c9tats-Unis. Le g\u00e9ant technologique am\u00e9ricain s’\u00e9tend d\u00e9sormais principalement en dehors des grands centres urbains.<\/p>\n\n\n\n

40 milliards de livres pour l’expansion britannique<\/h2>\n\n\n\n

Au Royaume-Uni, Amazon investit 40 milliards de livres (47,5 milliards d’euros) entre 2025 et 2027. Aux \u00c9tats-Unis, il s’agit de plus de 4 milliards de dollars (3,7 milliards d’euros) d’ici fin 2026. Les investissements doivent principalement am\u00e9liorer la rapidit\u00e9 de livraison et renforcer la position d’Amazon dans les r\u00e9gions moins bien desservies.<\/p>\n\n\n\n

Amazon se concentre au Royaume-Uni sur des r\u00e9gions en dehors de Londres et du sud-est de l’Angleterre. L’entreprise ouvre quatre nouveaux centres de distribution : deux dans les East Midlands, un \u00e0 Hull et un \u00e0 Northampton. Ces deux derniers sites avaient d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s et ouvriront en 2025 et 2026. Amazon s’attend \u00e0 cr\u00e9er au total des milliers d’emplois \u00e0 temps plein.<\/p>\n\n\n\n

Le groupe \u00e9tend \u00e9galement son si\u00e8ge social dans l’est de Londres avec deux nouveaux b\u00e2timents et investit dans des mises \u00e0 niveau de ses locaux existants. Un investissement pr\u00e9c\u00e9demment annonc\u00e9 de 8 milliards de livres (9,5 milliards d’euros) sera consacr\u00e9 \u00e0 de nouveaux centres de donn\u00e9es, qui doivent notamment augmenter la capacit\u00e9 de calcul pour l’intelligence artificielle.<\/p>\n\n\n\n

\u00c0 la poursuite de Walmart<\/h2>\n\n\n\n

Aux \u00c9tats-Unis, Amazon d\u00e9place \u00e9galement son attention vers des r\u00e9gions en dehors des m\u00e9tropoles. L’entreprise \u00e9tend son r\u00e9seau Prime \u00e0 plus de 4 000 petites villes et zones rurales. L’investissement d’environ 4 milliards de dollars (3,7 milliards d’euros) doit permettre de livrer des commandes le jour m\u00eame ou le lendemain d’ici fin 2025.<\/p>\n\n\n\n

Selon Morgan Stanley, un march\u00e9 de pr\u00e8s de 1 000 milliards de dollars s’ouvre dans l’int\u00e9rieur des \u00c9tats-Unis. Or, Amazon doit y faire face \u00e0 Walmart, qui d\u00e9tient actuellement une part de march\u00e9 de 25 % dans ces zones. Une livraison plus rapide est consid\u00e9r\u00e9e comme un instrument de concurrence crucial dans cette lutte, que la banque d’affaires qualifie de \u00ab\u00a0combat entre Kong et Godzilla\u00a0\u00bb.<\/p>\n\n\n\n

100.000 employ\u00e9s form\u00e9s en IA<\/h2>\n\n\n\n

Les deux plans d’investissement comprennent \u00e9galement des volets ax\u00e9s sur la formation et la reconversion du personnel. Au Royaume-Uni, Amazon introduit 1.000 nouveaux postes d’apprentissage en 2025. L’entreprise rembourse jusqu’\u00e0 8.000 livres sterling de frais de scolarit\u00e9 par employ\u00e9 via le programme Career Choice. De plus, en collaboration avec des universit\u00e9s britanniques, Amazon souhaite former 100.000 employ\u00e9s aux comp\u00e9tences en IA d’ici 2030.<\/p>\n\n\n\n

Aux \u00c9tats-Unis, les initiatives de formation sont moins explicitement d\u00e9finies, mais l\u00e0 aussi, le groupe mise sur le d\u00e9veloppement du personnel, notamment \u00e0 travers ses programmes de distribution et d’ing\u00e9nierie. La semaine derni\u00e8re, le PDG Andy Jassy a d\u00e9clar\u00e9 que l’IA allait changer la fa\u00e7on dont tout le monde vit et travaille<\/a>. Le dirigeant s’attend \u00e0 une r\u00e9duction de l’effectif \u00e0 l’avenir et \u00e0 d’autres formes d’emplois.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon pr\u00e9voit environ 44 milliards de dollars au cours des prochaines ann\u00e9es pour des investissements \u00e0 grande \u00e9chelle au Royaume-Uni et aux \u00c9tats-Unis. Le g\u00e9ant technologique am\u00e9ricain s’\u00e9tend d\u00e9sormais principalement en dehors des grands centres urbains.<\/p>\n","protected":false},"author":5,"featured_media":121187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[198,276],"region":[446,381],"class_list":["post-121186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-amazon","topic-e-commerce","topic-expansion","region-etats-unis-2","region-royaume-uni"],"acf":[],"yoast_head":"\nComment Amazon intensifie la "lutte entre Kong et Godzilla" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon pr\u00e9voit environ 44 milliards de dollars au cours des 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