{"id":121219,"date":"2025-06-25T16:00:08","date_gmt":"2025-06-25T14:00:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121219"},"modified":"2025-06-25T16:01:07","modified_gmt":"2025-06-25T14:01:07","slug":"interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/","title":{"rendered":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121197\" data-id=\"121197\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-90-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121199\" data-id=\"121199\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-88-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121209\" data-id=\"121209\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-11-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121205\" data-id=\"121205\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-13-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121207\" data-id=\"121207\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-14-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121201\" data-id=\"121201\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-54-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121203\" data-id=\"121203\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-1024x664.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-1024x664.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-300x195.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-768x498.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-1536x996.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-2048x1328.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-618x400.jpg 618w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Sint-Martens-Latem (Wingman)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"775\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121215\" data-id=\"121215\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2025\/06\/Toop_leuven_3-1024x775.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_3-1024x775.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_3-300x227.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_3-768x581.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_3.jpg 1517w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Leuven (RetailDetail)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121211\" data-id=\"121211\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2025\/06\/Toop_leuven_5-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_5.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Leuven (RetailDetail)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-121213\" data-id=\"121213\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2025\/06\/Toop_leuven_4-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Toop_leuven_4.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">TOOP Leuven (RetailDetail)<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le service reste l&rsquo;essence, comme le prouve <strong>TOOP<\/strong> comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept en pleine croissance pour les lunettes pour enfants suit r\u00e9solument un chemin original, un chemin o\u00f9 le soin et la confiance sont au centre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les clients veulent \u00eatre \u00ab\u00a0vus\u00a0\u00bb<\/h2>\n\n\n\n<p>Ce qui a commenc\u00e9 comme un magasin d&rsquo;optique dans la Mechelsestraat \u00e0 Louvain s&rsquo;est, apr\u00e8s des ann\u00e9es d&rsquo;exp\u00e9rience, transform\u00e9 en un concept ambitieux avec aujourd&rsquo;hui trois magasins : TOOP \u2013 un concept d&rsquo;optique sur mesure pour les enfants. \u201cNous avons remarqu\u00e9 que les enfants demandent une approche tr\u00e8s diff\u00e9rente de celle des adultes,\u201d raconte la fondatrice Nathalie Bladt, qui a ensuite ouvert un deuxi\u00e8me local en plus de son magasin de lunettes \u00e9ponyme.<\/p>\n\n\n\n<p>Des centaines de \u201ctaupes\u00a0\u00bb sont accroch\u00e9es au mur, chacune portant une petite paire de lunettes, dans toutes les couleurs et tailles. Acheter des lunettes chez TOOP ne devait pas \u00eatre simplement un achat, cela devait \u00eatre une exp\u00e9rience totale \u2013 une exp\u00e9rience o\u00f9 les enfants et les parents se sentent vus, au sens propre comme au figur\u00e9. \u201cNous voulons que les gens entrent ici et soient accueillis. C&rsquo;est pourquoi nos magasins sont am\u00e9nag\u00e9s comme un \u2018monde TOOP\u2019, avec des couleurs reconnaissables et des figurines ludiques qui mettent imm\u00e9diatement les enfants \u00e0 l&rsquo;aise.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Service comme valeur fondamentale<\/h2>\n\n\n\n<p>TOOP travaille en \u00e9troite collaboration avec des ophtalmologistes et se positionne comme un sp\u00e9cialiste des lunettes pour enfants. L&rsquo;accent est mis sur l&rsquo;accompagnement personnel, la confiance et la pr\u00e9cision m\u00e9dicale. \u201cNous ne sommes pas des vendeurs, nous sommes des opticiens avec un savoir-faire. Nous veillons \u00e0 ce que chaque paire de lunettes s&rsquo;adapte parfaitement : sur mesure pour le visage, le nez, la position des oreilles.\u201d M\u00eame en coulisses, le service est intensif : les mesures, le contr\u00f4le post-achat, les ajustements et l&rsquo;entretien sont soigneusement suivis.<\/p>\n\n\n\n<p>Bien que la vente en ligne soit devenue une strat\u00e9gie standard pour de nombreux d\u00e9taillants, TOOP choisit d\u00e9lib\u00e9r\u00e9ment l&rsquo;exp\u00e9rience physique. \u201cNous ne croyons pas \u00e0 l&rsquo;envoi de lunettes. Chaque visage est unique, chaque prescription est sp\u00e9cifique. Pour les enfants, l&rsquo;accompagnement des parents est crucial. Ils doivent \u00eatre rassur\u00e9s, surtout si leur enfant re\u00e7oit une prescription \u00e9lev\u00e9e. Nous n&rsquo;avons pas de magasin rempli de \u2018bling-bling\u2019, mais des marques de lunettes de qualit\u00e9 qui sont durables,\u201d dit Nathalie Bladt.<\/p>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Un bon exemple est la nouvelle collection de lunettes pour pr\u00e9matur\u00e9s. \u201cC&rsquo;est une niche, mais essentielle. Ces petites lunettes sont super l\u00e9g\u00e8res, flexibles, et adapt\u00e9es aux plus petites t\u00eates. Nous avons \u00e9t\u00e9 les premiers en Belgique \u00e0 \u00eatre contact\u00e9s par la marque fran\u00e7aise Lafont, car on sait que nous prenons les soins oculaires au s\u00e9rieux. Le client peut \u00e9galement b\u00e9n\u00e9ficier d&rsquo;un remboursement accru avec son ordonnance, nous nous en occupons.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Expansion avec une mission<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Avec succ\u00e8s, car lorsque l&rsquo;affaire \u00e0 Louvain a continu\u00e9 de cro\u00eetre, l&rsquo;id\u00e9e d&rsquo;ouvrir une succursale dans la r\u00e9gion d&rsquo;Anvers est n\u00e9e. Le choix s&rsquo;est port\u00e9 sur Edegem : un emplacement avec beaucoup de possibilit\u00e9s de stationnement et de nombreuses jeunes familles. En mars de cette ann\u00e9e, une nouvelle province a \u00e9t\u00e9 ajout\u00e9e avec l&rsquo;ouverture d&rsquo;une succursale TOOP \u00e0 Sint-Martens-Latem, pr\u00e8s de Gand.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>C&rsquo;est une r\u00e9gion \u00e0 laquelle Nathalie Bladt est personnellement li\u00e9e, avec de la famille et des amis \u00e0 proximit\u00e9, et avec une approche commerciale bien r\u00e9fl\u00e9chie. \u201cPour Gand, nous voulions un emplacement accessible et confortable,\u201d explique-t-elle. \u201cNous avons choisi la Kortrijksesteenweg, facilement accessible et avec un parking devant. Car les familles viennent avec leurs enfants, leurs poussettes, parfois plusieurs fois par an. Dans ce cas, un stationnement facile est un atout ind\u00e9niable.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Le magasin \u00e0 Sint-Martens-Latem se distingue \u00e9galement par un public l\u00e9g\u00e8rement plus large. \u201cNous ne nous concentrons pas seulement sur les jeunes enfants, mais aussi sur les adolescents et les jeunes adultes. Cela assure une continuit\u00e9 : les enfants qui commencent chez nous peuvent rester.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Uniquement avec la bonne \u00e9quipe<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Chaque magasin TOOP dispose d&rsquo;une \u00e9quipe solide, avec un dipl\u00f4me en optique. Les employ\u00e9s suivent \u00e9galement des formations continues pour rester inform\u00e9s des derni\u00e8res technologies, notamment en ce qui concerne les verres. \u201cSans la bonne \u00e9quipe, vous ne pouvez pas garantir un service de qualit\u00e9. Le concept est \u00e9tabli, mais l&rsquo;expansion ne peut se faire qu&rsquo;avec la bonne personne au bon endroit.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Bladt parvient souvent \u00e0 \u00e9chapper aux p\u00e9nuries de personnel qui touchent le secteur de la vente au d\u00e9tail gr\u00e2ce \u00e0 cette approche personnelle. \u201cJe me consid\u00e8re chanceux d&rsquo;avoir une \u00e9quipe tr\u00e8s soud\u00e9e et engag\u00e9e. Les clients reconnaissent des visages et cela cr\u00e9e de la confiance. Nous communiquons quotidiennement entre nous \u2013 \u00e0 travers les magasins \u2013 et tout est discutable.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u00c0 chacun son d\u00fb : TOOP ne participe jamais aux ouvertures dominicales. \u201cLes dimanches sont pour la famille. Ici, ce sont surtout de jeunes employ\u00e9s, je trouve ce temps en famille important pour eux. De plus, je remarque que le chiffre d&rsquo;affaires des dimanches de vente se d\u00e9place simplement : ce que vous vendez le dimanche, vous le vendez moins les autres jours.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Entre-temps, TOOP continue de pr\u00eater attention \u00e0 la visibilit\u00e9 et \u00e0 la notori\u00e9t\u00e9 de la marque. \u201cNous voulons atteindre plus de parents, par exemple via les \u00e9coles et les r\u00e9seaux sociaux. Car il y a encore trop de familles qui ne savent pas que nous existons \u2013 alors que nous pouvons vraiment faire une diff\u00e9rence pour leurs enfants.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Le service reste l&rsquo;essence, comme le prouve TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept en pleine croissance pour les lunettes pour enfants suit r\u00e9solument un chemin original, un chemin o\u00f9 le soin et la confiance sont au centre.<\/p>\n","protected":false},"author":5,"featured_media":121220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1721],"topic":[340,276,643],"region":[226],"class_list":["post-121219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-toop","topic-concept-de-magasin","topic-expansion","topic-interview","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le service reste l&#039;essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le service reste l&#039;essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T14:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T14:01:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin\",\"datePublished\":\"2025-06-25T14:00:08+00:00\",\"dateModified\":\"2025-06-25T14:01:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/\"},\"wordCount\":1004,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg\",\"articleSection\":[\"Beaut\u00e9\\\/Soins\",\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/\",\"name\":\"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg\",\"datePublished\":\"2025-06-25T14:00:08+00:00\",\"dateModified\":\"2025-06-25T14:01:07+00:00\",\"description\":\"Le service reste l'essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg\",\"width\":2560,\"height\":1660},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE","description":"Le service reste l'essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/","og_locale":"fr_FR","og_type":"article","og_title":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE","og_description":"Le service reste l'essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/","og_site_name":"RetailDetail BE","article_published_time":"2025-06-25T14:00:08+00:00","article_modified_time":"2025-06-25T14:01:07+00:00","og_image":[{"width":2560,"height":1660,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin","datePublished":"2025-06-25T14:00:08+00:00","dateModified":"2025-06-25T14:01:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/"},"wordCount":1004,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","articleSection":["Beaut\u00e9\/Soins","Schoonheid\/verzorging"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/","name":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","datePublished":"2025-06-25T14:00:08+00:00","dateModified":"2025-06-25T14:01:07+00:00","description":"Le service reste l'essence pour TOOP comme nul autre. Tout comme les mascottes \u2013 les taupes \u2013 le concept suit r\u00e9solument un chemin original.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","width":2560,"height":1660},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/interview-toop-comment-des-magasins-de-lunettes-pour-enfants-au-caractere-bien-trempe-montrent-le-chemin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"[Interview] TOOP : comment des magasins de lunettes pour enfants au caract\u00e8re bien tremp\u00e9 montrent le chemin"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/toop_11-03-25_wingmanagency_LukasWou-ters_V1-28-scaled-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/121219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=121219"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/121219\/revisions"}],"predecessor-version":[{"id":121223,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/121219\/revisions\/121223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/121220"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=121219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=121219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=121219"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=121219"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=121219"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=121219"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=121219"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=121219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}