{"id":121268,"date":"2025-06-26T09:41:41","date_gmt":"2025-06-26T07:41:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121268"},"modified":"2025-06-26T09:41:43","modified_gmt":"2025-06-26T07:41:43","slug":"hm-plein-despoir-malgre-la-chute-du-chiffre-daffaires-et-des-benefices","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-plein-despoir-malgre-la-chute-du-chiffre-daffaires-et-des-benefices\/","title":{"rendered":"H&M garde l’espoir malgr\u00e9 chute du chiffre d’affaires et des b\u00e9n\u00e9fices"},"content":{"rendered":"\n

Le trimestre dernier a \u00e9t\u00e9 l\u00e9g\u00e8rement meilleur que pr\u00e9vu pour H&M Group<\/strong> – et ce, malgr\u00e9 une forte baisse des b\u00e9n\u00e9fices et du chiffre d’affaires. Selon le PDG Daniel Erv\u00e9r, la situation pourrait s’am\u00e9liorer dans la seconde moiti\u00e9 de l’exercice.<\/p>\n\n\n\n

Fermetures de magasins co\u00fbtent du CA<\/h2>\n\n\n\n

Des co\u00fbts de transport plus \u00e9lev\u00e9s, un dollar am\u00e9ricain plus cher et des investissements continus dans l’offre client ont fortement pes\u00e9 sur les b\u00e9n\u00e9fices du g\u00e9ant su\u00e9dois de la mode. Le b\u00e9n\u00e9fice op\u00e9rationnel s’est \u00e9tabli \u00e0 5,91 milliards de couronnes (536 millions d’euros) au deuxi\u00e8me trimestre. C’\u00e9tait l\u00e9g\u00e8rement au-dessus des attentes des analystes, mais n\u00e9anmoins une forte baisse par rapport aux 7,10 milliards de couronnes de l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n

Le chiffre d’affaires est rest\u00e9 pratiquement stable. Pour l’ensemble de la premi\u00e8re moiti\u00e9 de l’ann\u00e9e, H&M Group a rapport\u00e9 un chiffre d’affaires de 112 milliards de couronnes (10,15 milliards d’euros), soit une augmentation de 1 % en monnaie locale. Cependant, les ventes ont diminu\u00e9 de 4,9 % entre mars et mai, atteignant 56,7 milliards de couronnes (5,14 milliards d’euros). H&M attribue cette contraction en partie \u00e0 la fermeture de magasins : en un an, 125 magasins ont disparu, dont 47 au cours du dernier trimestre.<\/p>\n\n\n\n

\u00ab\u00a0Deuxi\u00e8me semestre positif\u00a0\u00bb<\/h2>\n\n\n\n

Pour juin, H&M pr\u00e9voit une croissance de 3 % de son chiffre d’affaires en monnaie locale. L’entreprise souligne qu’elle continue de suivre de pr\u00e8s les conditions du march\u00e9 et d’ajuster son organisation. Selon le PDG Daniel Erv\u00e9r, la situation pourrait s’am\u00e9liorer au cours du deuxi\u00e8me semestre de l’exercice : \u201cLes facteurs externes n\u00e9gatifs qui ont augment\u00e9 les co\u00fbts d’achat au cours du premier semestre auront un impact positif au cours du deuxi\u00e8me semestre.\u201d<\/p>\n\n\n\n

Le groupe de mode, qui comprend notamment H&M, Arket, COS, &OtherStories et Weekday, ressent une forte concurrence de la part de joueurs en ligne tels que Shein et Temu. H&M esp\u00e8re regagner des clients gr\u00e2ce \u00e0 des investissements dans de nouvelles collections, le marketing et la num\u00e9risation. Le g\u00e9ant de la mode rapide se diversifie avec des produits dans diff\u00e9rentes gammes de prix et rapproche sa production des march\u00e9s cl\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le trimestre dernier a \u00e9t\u00e9 l\u00e9g\u00e8rement meilleur que pr\u00e9vu pour H&M Group – et ce, malgr\u00e9 une forte baisse des b\u00e9n\u00e9fices et du chiffre d’affaires. Selon le PDG Daniel Erv\u00e9r, la situation pourrait s’am\u00e9liorer dans la seconde moiti\u00e9 de l’exercice.<\/p>\n","protected":false},"author":5,"featured_media":121269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[266],"region":[],"class_list":{"0":"post-121268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-hm","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nH&M garde l'espoir malgr\u00e9 chute du chiffre d'affaires et des b\u00e9n\u00e9fices - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le trimestre a \u00e9t\u00e9 l\u00e9g\u00e8rement meilleur que pr\u00e9vu pour H&M Group - et 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