{"id":121445,"date":"2025-06-30T17:49:59","date_gmt":"2025-06-30T15:49:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121445"},"modified":"2025-06-30T17:50:00","modified_gmt":"2025-06-30T15:50:00","slug":"unilever-accuse-de-greenwashing-flagrante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-accuse-de-greenwashing-flagrante\/","title":{"rendered":"Unilever accus\u00e9 de greenwashing flagrante"},"content":{"rendered":"\n

L’Organisation de Consommateurs n\u00e9erlandaise accuse Unilever<\/strong> de greenwashing flagrante : plus de la moiti\u00e9 des 450 produits examin\u00e9s contiendraient des all\u00e9gations de durabilit\u00e9 trompeuses.<\/p>\n\n\n\n

Les grandes marques obtiennent les pires r\u00e9sultats<\/h2>\n\n\n\n

Les marques les moins performantes sous l’\u00e9gide d’Unilever sont Unox (104 produits) et Knorr (95). Lipton (21), Calv\u00e9 (12), Ola (10) et Hellmann’s (5) n’ont pas \u00e9chapp\u00e9 \u00e0 une critique s\u00e9v\u00e8re. Ben & Jerry’s, De Vegetarische Slager et Hertog IJs n’ont en revanche \u00e9t\u00e9 pris en faute sur aucun point.<\/p>\n\n\n\n

L’Organisation de Consommateurs d\u00e9clare que des all\u00e9gations telles que \u00ab\u00a0cultiv\u00e9 de mani\u00e8re durable\u00a0\u00bb sont trop g\u00e9n\u00e9rales et donc trompeuses. De plus, la multinationale utilise des logos invent\u00e9s qui ressemblent \u00e0 des labels officiels : cela soul\u00e8ve \u00e9galement, selon l’Organisation de Consommateurs, des questions sur leur durabilit\u00e9.<\/p>\n\n\n\n

En r\u00e9ponse, Unilever maintient que ses all\u00e9gations de durabilit\u00e9 sont bas\u00e9es sur ses propres normes et des certifications internationales reconnues. L’entreprise affirme que les modifications sont mises en \u0153uvre ‘progressivement’ pour \u00e9viter le gaspillage.<\/p>\n\n\n

L’ann\u00e9e prochaine, de nouvelles r\u00e8gles de l’UE entreront en vigueur : elles interdiront l’utilisation de logos de durabilit\u00e9 auto-attribu\u00e9s. Seules des parties ind\u00e9pendantes pourront alors attribuer des labels, dans la lutte contre le greenwashing. Ainsi, l’Union europ\u00e9enne souhaite prot\u00e9ger la confiance des consommateurs dans les all\u00e9gations de durabilit\u00e9 et les logos de durabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Organisation de Consommateurs n\u00e9erlandaise accuse Unilever de greenwashing flagrante : plus de la moiti\u00e9 des 450 produits examin\u00e9s contiendraient des all\u00e9gations de durabilit\u00e9 trompeuses.<\/p>\n","protected":false},"author":4,"featured_media":121446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[260],"topic":[],"region":[],"class_list":{"0":"post-121445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-unilever"},"acf":[],"yoast_head":"\nUnilever accus\u00e9 de greenwashing flagrante - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019Organisation de Consommateurs n\u00e9erlandaise accuse Unilever de 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