{"id":121499,"date":"2025-07-01T12:47:14","date_gmt":"2025-07-01T10:47:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121499"},"modified":"2025-07-01T12:47:14","modified_gmt":"2025-07-01T10:47:14","slug":"alain-hellebaut-quitte-ses-fonctions-chez-ohgreen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/alain-hellebaut-quitte-ses-fonctions-chez-ohgreen\/","title":{"rendered":"Alain Hellebaut quitte ses fonctions chez Oh&rsquo;Green"},"content":{"rendered":"\n<p>Apr\u00e8s une p\u00e9riode de r\u00e9formes, Alain Hellebaut d\u00e9missionne de son mandat de PDG de <strong>Garden Center Holding<\/strong> (GCH), la soci\u00e9t\u00e9 m\u00e8re de <strong>Oh\u2019Green<\/strong> et <strong>Pelckmans<\/strong>. Il a notamment dirig\u00e9 l&rsquo;acquisition de Pelckmans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acquisition et rebranding<\/h2>\n\n\n\n<p>Apr\u00e8s deux ans \u00e0 la t\u00eate de l&rsquo;enseigne de jardinage, Hellebaut quitte le d\u00e9taillant, comme il l&rsquo;annonce lui-m\u00eame via LinkedIn. Hellebaut, qui a pr\u00e9c\u00e9demment dirig\u00e9 des groupes tels que <strong>FNG <\/strong>et <strong>Maxi Toys<\/strong>, a \u00e9t\u00e9 nomm\u00e9 en juin 2023 pour rationaliser Oh\u2019Green \u2013 l&rsquo;entit\u00e9 principale au sein de GCH. Cette p\u00e9riode a \u00e9t\u00e9 marqu\u00e9e par une restructuration, un alignement strat\u00e9gique et de l&rsquo;optimisation commerciale.<\/p>\n\n\n\n<p>Dans son message d&rsquo;adieu, Hellebaut se rem\u00e9more avec satisfaction : \u201cau cours de ces deux ann\u00e9es, de nombreux d\u00e9fis ont \u00e9t\u00e9 relev\u00e9s, dont je suis tr\u00e8s fier avec les \u00e9quipes d&rsquo;Oh\u2019Green et de Pelckmans.\u201d Parmi les r\u00e9alisations figurent notamment l&rsquo;acquisition et l&rsquo;int\u00e9gration du groupe Pelckmans et le rebranding de Delbard Frameries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Augmentation du chiffre d&rsquo;affaires<\/h2>\n\n\n\n<p>Selon Hellebaut, les efforts se sont \u00e9galement traduits par des r\u00e9sultats tangibles. \u201cUne augmentation significative du chiffre d&rsquo;affaires par rapport \u00e0 2024, mais aussi par rapport \u00e0 l&rsquo;historique,\u201d d\u00e9clare-t-il, sans donner de chiffres concrets. \u201cPlus de clients acheteurs dans les magasins, une augmentation du ticket moyen, plus de volume, et cela surtout dans la cat\u00e9gorie principale \u2018vert\u2019, mais aussi au sein du groupe \u2018lifestyle\u2019.\u201d<\/p>\n\n\n\n<p>Hellebaut a commenc\u00e9 sa fonction chez GCH apr\u00e8s son d\u00e9part de Maxi Toys, o\u00f9 il a supervis\u00e9 l&rsquo;int\u00e9gration dans King Jouet en 2022. Il avait \u00e9galement pris la direction du groupe de mode FNG en tant que pr\u00e9sident ex\u00e9cutif en p\u00e9riode de crise. L&rsquo;avenir est maintenant ouvert : \u201cd\u00e9sormais, je me r\u00e9jouis de relever le prochain d\u00e9fi dans ma carri\u00e8re,\u201d d\u00e9clare Hellebaut. Un successeur n&rsquo;a pas encore \u00e9t\u00e9 annonc\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une p\u00e9riode de r\u00e9formes, Alain Hellebaut d\u00e9missionne de son mandat de PDG de Garden Center Holding (GCH), la soci\u00e9t\u00e9 m\u00e8re de Oh\u2019Green et Pelckmans. Il a notamment dirig\u00e9 l&rsquo;acquisition de Pelckmans.<\/p>\n","protected":false},"author":5,"featured_media":121500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[],"company":[1316,876],"topic":[609],"region":[226],"class_list":["post-121499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","company-ohgreen","company-pelckmans","topic-changement-de-direction","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alain Hellebaut quitte ses fonctions chez Oh&#039;Green - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alain Hellebaut 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