{"id":121520,"date":"2025-07-01T13:54:02","date_gmt":"2025-07-01T11:54:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121520"},"modified":"2025-07-01T13:54:04","modified_gmt":"2025-07-01T11:54:04","slug":"jde-peets-souhaite-reduire-ses-couts-et-ses-marques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jde-peets-souhaite-reduire-ses-couts-et-ses-marques\/","title":{"rendered":"JDE Peet\u2019s vise \u00e0 r\u00e9duire ses co\u00fbts et ses marques"},"content":{"rendered":"\n<p>Le nouveau PDG de <strong>JDE Peet\u2019s<\/strong>, Rafael Oliveira, annonce une strat\u00e9gie de restructuration visant \u00e0 \u00e9conomiser 500 millions d&rsquo;euros au cours des prochaines ann\u00e9es en raison des prix \u00e9lev\u00e9s du caf\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9investissement dans la croissance<\/h2>\n\n\n\n<p>JDE Peet&rsquo;s vise \u00e0 simplifier son portefeuille de produits et son mod\u00e8le organisationnel, afin de travailler plus efficacement et d&rsquo;augmenter la productivit\u00e9. Plus de la moiti\u00e9 des 500 millions d&rsquo;euros doit \u00eatre \u00e9conomis\u00e9e d&rsquo;ici fin 2027.<\/p>\n\n\n\n<p>Sur les 500 millions d&rsquo;euros d&rsquo;\u00e9conomies, la moiti\u00e9 sera r\u00e9investie dans des segments de croissance. L&rsquo;entreprise mise sur trois piliers (trois &lsquo;Big Bets&rsquo;) : l&rsquo;expansion des caf\u00e9s Peet\u2019s aux \u00c9tats-Unis, la marque premium L\u2019OR et dix marques locales strat\u00e9giques, dont Jacobs, qui domine en Europe. L&rsquo;autre moiti\u00e9 doit directement contribuer \u00e0 l&rsquo;acc\u00e9l\u00e9ration de la croissance des b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p>Oliveira, qui a pris ses fonctions en novembre, souhaite surtout all\u00e9ger la pression sur les marges b\u00e9n\u00e9ficiaires. Celles-ci sont sous pression depuis un certain temps en raison de l&rsquo;augmentation significative des prix du caf\u00e9. En f\u00e9vrier, l&rsquo;entreprise a indiqu\u00e9 qu&rsquo;aucune baisse des prix d&rsquo;achat du caf\u00e9 vert n&rsquo;\u00e9tait \u00e0 pr\u00e9voir pour le moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Augmentations de prix \u00ab\u00a0in\u00e9vitables\u00a0\u00bb<\/h2>\n\n\n\n<p>JDE Peet\u2019s a formul\u00e9 des objectifs financiers ambitieux pour la p\u00e9riode 2030 \u00e0 2032. L&rsquo;entreprise vise une croissance annuelle du b\u00e9n\u00e9fice brut de 4 % \u00e0 7 % et une augmentation du b\u00e9n\u00e9fice op\u00e9rationnel ajust\u00e9 de 5 % \u00e0 8 %.<\/p>\n\n\n\n<p>En plus des r\u00e9formes internes, les augmentations de prix sont \u00e9galement in\u00e9vitables. \u201cNous constatons que le caf\u00e9 de marque distributeur augmente de prix tout autant, parfois m\u00eame plus, que le caf\u00e9 de marque. Cela montre que tous les producteurs de caf\u00e9 souffrent de tendances de march\u00e9 plus larges,\u201d a d\u00e9clar\u00e9 l&rsquo;entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau PDG de JDE Peet\u2019s, Rafael Oliveira, annonce une strat\u00e9gie de restructuration visant \u00e0 \u00e9conomiser 500 millions d&rsquo;euros sur les co\u00fbts au cours des prochaines ann\u00e9es. En raison des prix \u00e9lev\u00e9s du caf\u00e9, l&rsquo;entreprise doit d\u00e9sormais changer de cap.<\/p>\n","protected":false},"author":5,"featured_media":121521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[747],"topic":[332],"region":[],"class_list":{"0":"post-121520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-jde-peets","11":"topic-restructuration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JDE Peet\u2019s vise \u00e0 r\u00e9duire ses co\u00fbts et ses marques - RetailDetail BE<\/title>\n<meta name=\"description\" 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