{"id":121537,"date":"2025-07-01T16:37:53","date_gmt":"2025-07-01T14:37:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121537"},"modified":"2025-07-01T16:37:55","modified_gmt":"2025-07-01T14:37:55","slug":"loreal-renforce-son-portefeuille-avec-lacquisition-de-color-wow","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-renforce-son-portefeuille-avec-lacquisition-de-color-wow\/","title":{"rendered":"L\u2019Or\u00e9al renforce son portefeuille pour salons avec l&rsquo;acquisition de Color Wow"},"content":{"rendered":"\n<p><strong>L\u2019Or\u00e9al <\/strong>a conclu un accord pour acqu\u00e9rir la marque de soins capillaires \u00e0 forte croissance <strong>Color Wow<\/strong>. Le prix d&rsquo;achat n&rsquo;a pas \u00e9t\u00e9 divulgu\u00e9, mais la marque serait \u00e9valu\u00e9e \u00e0 plus d&rsquo;un milliard de dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marque culte aux \u00c9tats-Unis<\/h2>\n\n\n\n<p>L\u2019Or\u00e9al a sign\u00e9 un accord pour acqu\u00e9rir la marque de soins capillaires am\u00e9ricano-britannique Color Wow. L&rsquo;acquisition s&rsquo;inscrit dans la strat\u00e9gie du g\u00e9ant fran\u00e7ais des cosm\u00e9tiques pour \u00e9tendre sa position dans le segment des soins capillaires professionnels et haut de gamme \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<p>Color Wow, fond\u00e9e en 2013 par Gail Federici, est rapidement devenue un nom de r\u00e9f\u00e9rence dans le secteur de la coiffure. Les produits sont appr\u00e9ci\u00e9s des stylistes, des c\u00e9l\u00e9brit\u00e9s et des consommateurs, et ont d\u00e9j\u00e0 remport\u00e9 plus de 130 &lsquo;beauty awards&rsquo;. Devenue une marque culte sur le march\u00e9 am\u00e9ricain, L&rsquo;Or\u00e9al souhaite d\u00e9sormais \u00ab\u00a0la d\u00e9velopper en une marque mondiale puissante\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Succ\u00e8s TikTok<\/h2>\n\n\n\n<p>La division de L&rsquo;Or\u00e9al pour les produits professionnels, qui comprend \u00e9galement K\u00e9rastase, L\u2019Or\u00e9al Professionnel et Redken, a vu son chiffre d&rsquo;affaires augmenter de 5,3 % en 2024 sur une base comparable, atteignant 4,8 milliards d&rsquo;euros. Au premier trimestre de 2025, la croissance \u00e9tait de 1,6 %, soit 1,2 milliard d&rsquo;euros. Cette croissance provient principalement du commerce \u00e9lectronique et de la distribution via des salons s\u00e9lectionn\u00e9s.<\/p>\n\n\n\n<p>Color Wow op\u00e8re \u00e9galement en omnicanal : les produits sont disponibles via des salons, des canaux de vente au d\u00e9tail s\u00e9lectionn\u00e9s et des plateformes en ligne. L&rsquo;attrait de la marque est renforc\u00e9 par une communaut\u00e9 num\u00e9rique active et le soutien public de stylistes c\u00e9l\u00e8bres. Sur les r\u00e9seaux sociaux tels que TikTok et YouTube, les produits Color Wow ont accumul\u00e9 des millions de vues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al a conclu un accord pour acqu\u00e9rir la marque de soins capillaires \u00e0 forte croissance Color Wow. Le prix d&rsquo;achat n&rsquo;a pas \u00e9t\u00e9 divulgu\u00e9, mais la marque serait \u00e9valu\u00e9e \u00e0 plus d&rsquo;un milliard de dollars.<\/p>\n","protected":false},"author":5,"featured_media":121538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[114],"topic":[282],"region":[],"class_list":["post-121537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-loreal","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al renforce son portefeuille pour salons avec l&#039;acquisition de Color Wow - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al a conclu un accord pour acqu\u00e9rir la marque de soins capillaires Color Wow. 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