{"id":121601,"date":"2025-07-02T14:16:59","date_gmt":"2025-07-02T12:16:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121601"},"modified":"2025-07-02T14:17:00","modified_gmt":"2025-07-02T12:17:00","slug":"ikea-deploie-un-nouveau-systeme-de-points-de-fidelite-pour-les-clients","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-deploie-un-nouveau-systeme-de-points-de-fidelite-pour-les-clients\/","title":{"rendered":"Ikea d\u00e9ploie un nouveau syst\u00e8me de points de fid\u00e9lit\u00e9 pour les clients"},"content":{"rendered":"\n<p><strong>Ikea <\/strong>lance un programme de fid\u00e9lit\u00e9 renouvel\u00e9 pour les membres Ikea Family. Gr\u00e2ce au nouveau syst\u00e8me de points, les clients re\u00e7oivent des r\u00e9ductions personnalis\u00e9es qu&rsquo;ils peuvent utiliser de mani\u00e8re flexible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comme une cl\u00e9 hexagonale<\/h2>\n\n\n\n<p>Au lieu d&rsquo;une r\u00e9duction de 10 euros pour ceux qui viennent au moins trois fois, comme par exemple le pr\u00e9c\u00e9dent bon de fidilit\u00e9 d&rsquo;Ikea, le d\u00e9taillant de meubles opte maintenant pour un syst\u00e8me de points plus flexible. Le nouveau syst\u00e8me de r\u00e9compenses valorise \u00e9galement les interactions num\u00e9riques et est utilisable pour davantage de services.<\/p>\n\n\n\n<p>Les membres peuvent d\u00e9sormais accumuler des points en effectuant des achats en magasin ou en ligne, mais aussi en se connectant \u00e0 leur compte Ikea, en cr\u00e9ant une liste de souhaits ou en prenant rendez-vous pour une planification de cuisine. Ils peuvent ensuite utiliser ces points pour obtenir des r\u00e9ductions sur des produits, des livraisons ou des consommations au restaurant, \u00e0 la bistro ou dans la boutique su\u00e9doise.<\/p>\n\n\n\n<p>Avec le nouveau syst\u00e8me, Ikea vise \u00e0 offrir plus de facilit\u00e9 d&rsquo;utilisation et de personnalisation. \u201cNous savons que nous ne sommes pas les premiers \u00e0 proposer un syst\u00e8me de r\u00e9compenses, mais cela nous a donn\u00e9 l&rsquo;occasion d&rsquo;\u00e9couter attentivement ce que nos clients consid\u00e8rent comme vraiment important,\u201d d\u00e9clare Julie Mexence, Responsable de l&rsquo;Engagement Client et de la Fid\u00e9lit\u00e9 chez Ikea Belgique. Comme symbole du syst\u00e8me renouvel\u00e9, Ikea a d&rsquo;ailleurs choisi un classique familier : la petite cl\u00e9 hexagonale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea lance un programme de fid\u00e9lit\u00e9 renouvel\u00e9 pour les membres Ikea Family. Gr\u00e2ce au nouveau syst\u00e8me de points, les clients re\u00e7oivent des r\u00e9ductions personnalis\u00e9es qu&rsquo;ils peuvent utiliser de mani\u00e8re flexible.<\/p>\n","protected":false},"author":5,"featured_media":121602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[488],"region":[226],"class_list":["post-121601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","company-ikea","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea d\u00e9ploie un nouveau syst\u00e8me de points de fid\u00e9lit\u00e9 pour les clients - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea lance un programme de fid\u00e9lit\u00e9 renouvel\u00e9 pour les membres Ikea Family. 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