{"id":121939,"date":"2025-07-08T10:06:32","date_gmt":"2025-07-08T08:06:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121939"},"modified":"2025-07-08T10:06:35","modified_gmt":"2025-07-08T08:06:35","slug":"shein-demande-une-cotation-en-bourse-a-hong-kong","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-demande-une-cotation-en-bourse-a-hong-kong\/","title":{"rendered":"Shein demande une cotation en bourse \u00e0 Hong Kong"},"content":{"rendered":"\n

Shein<\/strong> aurait choisi Hong Kong comme lieu pour son introduction en bourse. Des tentatives pr\u00e9c\u00e9dentes aux \u00c9tats-Unis et au Royaume-Uni n’ont rien donn\u00e9, mais moins de probl\u00e8mes sont attendus en Chine.<\/p>\n\n\n\n

Acc\u00e9l\u00e9rer la croissance<\/h2>\n\n\n\n

L’introduction en bourse, dont le Financial Times a \u00e9t\u00e9 le premier \u00e0 \u00e9crire, doit aider Shein \u00e0 acc\u00e9l\u00e9rer sa croissance internationale<\/a> et \u00e0 \u00e9tendre sa part de march\u00e9. Shein a besoin de beaucoup d’argent pour cela, notamment parce qu’il souhaite d\u00e9placer une (grande) partie de sa production au Vietnam.<\/p>\n\n\n\n

Cependant, un deuxi\u00e8me motif est \u00e9galement en jeu : selon certaines sources, Shein tiendrait toujours \u00e0 la cotation \u00e0 Londres. La demande \u00e0 Hong Kong pourrait alors soit servir \u00e0 contraindre les autorit\u00e9s britanniques \u00e0 faire preuve de souplesse, soit permettre de s’introduire en bourse effectivement sur les deux sites. Cependant, les r\u00e9gulateurs chinois n’ont pas encore donn\u00e9 leur approbation pour cela.<\/p>\n\n\n

La plateforme de fast fashion est tr\u00e8s controvers\u00e9e depuis le d\u00e9but : non seulement parce que les prix bas rendent presque impossible la concurrence europ\u00e9enne, mais aussi parce que de nombreuses organisations se posent des questions sur le processus de production<\/a>. Les questions concernant le sort des Ou\u00efghours<\/a> ont souvent \u00e9t\u00e9 mises en arri\u00e8re-plan, mais celles concernant la s\u00e9curit\u00e9 et les pratiques commerciales de l’entreprise ne le sont pas. La semaine derni\u00e8re, Shein a d’ailleurs re\u00e7u une amende record de quarante millions d’euros<\/a> en France.<\/p>\n\n\n

Feuilleton<\/h2>\n\n\n\n

Le projet d’introduction en bourse de Shein devient d\u00e9sormais un feuilleton de longue dur\u00e9e : en novembre 2023, il a d\u00e9pos\u00e9 une demande<\/a> pour une cotation \u00e0 New York, mais en f\u00e9vrier de l’ann\u00e9e derni\u00e8re, ce chemin a \u00e9t\u00e9 abandon\u00e9 au profit d’une tentative \u00e0 Londres<\/a>. Les autorit\u00e9s am\u00e9ricaines posaient trop de questions difficiles, disait-on alors.<\/p>\n\n\n\n

Cependant, ce changement n’a pas apport\u00e9 suffisamment de r\u00e9sultats, car un an plus tard, la valorisation de l’entreprise avait d\u00e9j\u00e0 \u00e9t\u00e9 divis\u00e9e par deux<\/a> apr\u00e8s l’arriv\u00e9e de Donald Trump aux \u00c9tats-Unis. En mai 2025, l’annonce de la troisi\u00e8me tentative a suivi, cette fois \u00e0 la bourse de Hong Kong<\/a> : m\u00eame \u00e0 Londres, les r\u00e9gulateurs ne voulaient pas donner le feu vert, disait-on.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shein aurait choisi Hong Kong comme lieu pour son introduction en bourse. Des tentatives pr\u00e9c\u00e9dentes aux \u00c9tats-Unis et au Royaume-Uni n\u2019ont rien donn\u00e9, mais moins de probl\u00e8mes sont attendus en Chine.<\/p>\n","protected":false},"author":4,"featured_media":121940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[571],"topic":[],"region":[277],"class_list":{"0":"post-121939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-shein","11":"region-chine"},"acf":[],"yoast_head":"\nShein demande une cotation en bourse \u00e0 Hong Kong - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-demande-une-cotation-en-bourse-a-hong-kong\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shein demande une cotation en bourse \u00e0 Hong Kong - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Shein aurait choisi Hong Kong comme lieu pour son introduction en bourse. 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