{"id":122070,"date":"2025-07-08T16:35:35","date_gmt":"2025-07-08T14:35:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122070"},"modified":"2025-07-08T16:35:37","modified_gmt":"2025-07-08T14:35:37","slug":"griesson-de-beukelaer-investit-100-millions-deuros-dans-lexpansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/griesson-de-beukelaer-investit-100-millions-deuros-dans-lexpansion\/","title":{"rendered":"Le fabricant de biscuits Griesson \u2013 de Beukelaer investit 100 millions d’euros dans l’expansion"},"content":{"rendered":"\n

Le fabricant de biscuits allemand Griesson \u2013 de Beukelaer<\/strong>, l’inventeur original des biscuits Prince, investit environ 100 millions d’euros dans une expansion \u00e0 grande \u00e9chelle de son usine \u00e0 Wurzen.<\/p>\n\n\n\n

Beaucoup plus de biscuits aux fruits<\/h2>\n\n\n\n

Griesson \u2013 de Beukelaer souhaite, avec cette expansion, augmenter consid\u00e9rablement la capacit\u00e9 de production de ses biscuits moelleux fourr\u00e9s aux fruits, avec des saveurs telles que l’orange, la cerise et la fraise. L’investissement comprend la construction d’un nouveau hall de production et d’un centre logistique avec un entrep\u00f4t \u00e0 haute automatisation. De plus, un nouveau si\u00e8ge social sera \u00e9galement construit sur le site de l’usine de Dauerbackwaren de Wurzen, rapporte Just-Food. Les travaux devraient \u00eatre achev\u00e9s d’ici 2027.<\/p>\n\n\n\n

L’expansion devrait cr\u00e9er jusqu’\u00e0 cent nouveaux emplois, allant d’\u00e9lectrotechniciens et de technologues alimentaires \u00e0 des ing\u00e9nieurs et des places d’apprentissage pour les jeunes qui commencent leur carri\u00e8re. \u201cAvec la future force d’une entreprise familiale performante, nous poursuivons le d\u00e9veloppement de notre usine de Dauerbackwaren \u00e0 Wurzen<\/a>. L’engagement et la passion pour la p\u00e2tisserie caract\u00e9risent notre \u00e9quipe et notre engagement dans une industrie durable et r\u00e9siliente face aux crises,\u201d a d\u00e9clar\u00e9 le directeur g\u00e9n\u00e9ral Dany Schmidt.<\/p>\n\n\n

Chiffre d’affaires atteint<\/h2>\n\n\n\n

Griesson \u2013 de Beukelaer, dont le si\u00e8ge est situ\u00e9 \u00e0 Polch, a r\u00e9alis\u00e9 en 2024 un chiffre d’affaires de 723 millions d’euros, soit une augmentation de 5 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. C’est la premi\u00e8re fois que l’entreprise d\u00e9passe la barre des 700 millions d’euros de chiffre d’affaires. Selon l’entreprise, cette augmentation est due \u00e0 des \u00ab\u00a0hausses de prix n\u00e9cessaires et \u00e0 des changements dans le mix de produits\u00a0\u00bb.<\/p>\n\n\n\n

Aujourd’hui, le producteur fabrique beaucoup pour des marques de distributeurs, en plus de sa propre marque Griesson et des \u00ab\u00a0Prinzen-Rollen\u00a0\u00bb qu’il distribue sur le march\u00e9 allemand sous le nom de De Beukelaer. Ailleurs, les droits de marque pour les biscuits Prince appartiennent \u00e0 Mondelez, bien qu’Edward De Beukelaer les ait d\u00e9velopp\u00e9s en 1894. Les ventes de produits pour marques de distributeurs ont \u00e9galement connu une \u00e9volution positive. En plus du site de Wurzen, l’entreprise dispose de deux autres installations de production, \u00e0 Polch et Kahla.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le fabricant de biscuits allemand Griesson \u2013 de Beukelaer, l’inventeur original des biscuits Prince, investit environ 100 millions d’euros dans une expansion \u00e0 grande \u00e9chelle de son usine \u00e0 Wurzen.<\/p>\n","protected":false},"author":5,"featured_media":122071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,14],"tags":[],"people":[],"extra":[43],"company":[1734],"topic":[276],"region":[470],"class_list":["post-122070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-mode","extra-plus","company-griesson-de-beukelaer","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"\nLe fabricant de biscuits Griesson \u2013 de Beukelaer investit 100 millions d'euros dans l'expansion - RetailDetail BE<\/title>\n<meta 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