{"id":122165,"date":"2025-07-09T15:01:40","date_gmt":"2025-07-09T13:01:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122165"},"modified":"2025-07-09T15:01:42","modified_gmt":"2025-07-09T13:01:42","slug":"meta-investit-trois-milliards-deuros-dans-des-lunettes-intelligentes-essilorluxottica","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/meta-investit-trois-milliards-deuros-dans-des-lunettes-intelligentes-essilorluxottica\/","title":{"rendered":"Meta investit trois milliards d&rsquo;euros dans des lunettes intelligentes EssilorLuxottica"},"content":{"rendered":"\n<p>La soci\u00e9t\u00e9 m\u00e8re de Facebook <strong>Meta<\/strong> a pris une participation minoritaire dans <strong>EssilorLuxottica<\/strong>, le producteur de Ray-Ban et Oakley, avec un investissement de trois milliards d&rsquo;euros. Meta se pr\u00e9pare ainsi \u00e0 la lutte contre, entre autres, <strong>Apple<\/strong> et <strong>Google<\/strong>, qui visent un avenir o\u00f9 les lunettes deviendront les nouveaux smartphones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;IA sur notre nez<\/h2>\n\n\n\n<p>En \u00e9change de l&rsquo;investissement, la soci\u00e9t\u00e9 m\u00e8re de Facebook acquiert <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-07-08\/meta-invests-3-5-billion-in-essilorluxottica-in-ai-glasses-push\">un peu moins de 3% des actions du g\u00e9ant fran\u00e7ais-italien des lunettes<\/a>, mais Meta envisagerait d\u00e9j\u00e0 d&rsquo;\u00e9tendre sa participation \u00e0 environ 5%. C&rsquo;est ce qu&rsquo;a rapport\u00e9 l&rsquo;agence de presse Bloomberg sur la base d&rsquo;informations de sources proches du dossier. Les deux parties refusent pour l&rsquo;instant de commenter l&rsquo;accord.<\/p>\n\n\n\n<p>La collaboration entre Meta et EssilorLuxottica n&rsquo;est pas nouvelle. Depuis 2021, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/essilorluxottica-gaat-voor-slimme-brillen-en-meer-winst\/\">les deux entreprises travaillent ensemble sur des lunettes intelligentes<\/a>, comme les Ray-Ban Stories et leur successeur qui utilise l&rsquo;assistant AI de Meta. Le mois dernier, elles ont \u00e9largi leur gamme avec des lunettes intelligentes sous la marque sportive Oakley, \u00e9galement une marque d&rsquo;EssilorLuxottica.<\/p>\n\n\n\n<p>Selon Bloomberg, cet investissement s&rsquo;inscrit dans la strat\u00e9gie AI plus large de Meta. Les lunettes intelligentes doivent devenir une technologie cl\u00e9. Le PDG Mark Zuckerberg a d\u00e9clar\u00e9 pr\u00e9c\u00e9demment \u00e0 la plateforme technologique The Verge : \u201cJe ne pense pas que nous allons bient\u00f4t abandonner compl\u00e8tement nos t\u00e9l\u00e9phones, mais un chemin assez clair se dessine <a href=\"https:\/\/www.youtube.com\/watch?v=8dVba_xm4MQ\">o\u00f9 nous utiliserons nos lunettes pour de plus en plus de choses<\/a>.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Course aux wearables \u00e0 la mode<\/h2>\n\n\n\n<p>Le mois dernier, il a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 que le concurrent Google <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/google-investeert-in-gentle-monster-voor-modieuze-wearables\/\">se lance \u00e9galement sur le march\u00e9 des lunettes intelligentes<\/a>. Le g\u00e9ant de la recherche a pris une participation dans la marque de lunettes sud-cor\u00e9enne <strong>Gentle Monster<\/strong>, connue pour ses lunettes au design futuriste. Les d\u00e9tails financiers de cet investissement ne sont pas publics, mais Google le qualifie de \u201ccoup strat\u00e9gique pour int\u00e9grer l&rsquo;IA dans la vie quotidienne via des wearables \u00e9l\u00e9gants.\u201d<\/p>\n\n\n\n<p>Le choix de Meta pour EssilorLuxottica s&rsquo;inscrit dans cette m\u00eame logique. Avec des marques renomm\u00e9es comme Ray-Ban, Oakley et Persol, le g\u00e9ant des lunettes dispose d&rsquo;un r\u00e9seau de distribution mondial et d&rsquo;une expertise en design, tandis que Meta fournit le composant technologique. Les deux parties esp\u00e8rent ainsi \u00e9largir le public des lunettes intelligentes, passant des passionn\u00e9s de technologie au grand public.<\/p>\n\n\n\n<p>Pour Meta, la participation minoritaire signifie \u00e9galement un ancrage en Europe. EssilorLuxottica, dont les si\u00e8ges sociaux sont \u00e0 Paris et \u00e0 Milan, est l&rsquo;un des rares acteurs europ\u00e9ens ayant un impact mondial dans l&rsquo;industrie des lunettes. L&rsquo;investissement n&rsquo;est donc pas seulement un pas technologique, mais aussi un pas g\u00e9opolitique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 m\u00e8re de Facebook Meta a pris une participation minoritaire dans EssilorLuxottica, le producteur de Ray-Ban et Oakley, avec un investissement de trois milliards d&rsquo;euros. Meta se pr\u00e9pare ainsi \u00e0 la lutte contre, entre autres, Apple et Google, qui visent un avenir o\u00f9 les lunettes deviendront les nouveaux smartphones.<\/p>\n","protected":false},"author":5,"featured_media":122166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,22],"tags":[],"people":[],"extra":[43],"company":[521,232],"topic":[282],"region":[],"class_list":["post-122165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-mode","extra-plus","company-essilorluxottica","company-meta","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta investit trois milliards d&#039;euros dans des lunettes 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