{"id":122193,"date":"2025-07-10T09:43:53","date_gmt":"2025-07-10T07:43:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122193"},"modified":"2025-07-10T16:20:07","modified_gmt":"2025-07-10T14:20:07","slug":"ferrero-pret-a-acquerir-les-cornflakes-de-kelloggs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ferrero-pret-a-acquerir-les-cornflakes-de-kelloggs\/","title":{"rendered":"Ferrero acquiert les cornflakes de Kellogg&rsquo;s"},"content":{"rendered":"\n<p>(mis \u00e0 jour) <strong>Ferrero<\/strong>, connu pour Nutella, acquiert les c\u00e9r\u00e9ales de <strong>WK Kellogg Co<\/strong> pour environ 3 milliards de dollars am\u00e9ricains, soit presque 2,6 milliards d&rsquo;euros. Le g\u00e9ant italien des confiseries \u00e9tend ainsi son empire avec des ic\u00f4nes telles que Corn Flakes et Rice Krispies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle entit\u00e9<\/h2>\n\n\n\n<p>La nouvelle, rapport\u00e9 par The Wall Street Journal sur la base d&rsquo;informations de sources proches du dossier, est d\u00e9j\u00e0 confirm\u00e9. La valeur boursi\u00e8re de WK Kellogg Co <a href=\"https:\/\/www.wsj.com\/business\/deals\/ferrero-nears-roughly-3-billion-deal-for-maker-of-froot-loops-frosted-flakes-c61a10a2\">est actuellement d&rsquo;environ 1,5 milliard de dollars<\/a> (pr\u00e8s de 1,3 milliard d&rsquo;euros), ce qui est consid\u00e9rablement inf\u00e9rieur au prix d&rsquo;acquisition pr\u00e9vu.<\/p>\n\n\n\n<p>WK Kellogg Co est devenue une entit\u00e9 autonome en 2023. Le producteur am\u00e9ricain de c\u00e9r\u00e9ales a \u00e9t\u00e9 scind\u00e9 de sa soci\u00e9t\u00e9 m\u00e8re Kellogg&rsquo;s, qui op\u00e8re d\u00e9sormais sous le nom de <strong>Kellanova <\/strong>et se concentre sur des snacks comme Pringles. Kellanova est \u00e0 son tour sur le point d&rsquo;\u00eatre acquis par le fabricant de bonbons <strong>Mars <\/strong>&#8211; <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-distributeurs-europeens-sopposent-au-rachat-de-kellanova-par-mars\/\">bien qu&rsquo;il y ait encore des protestations \u00e0 ce sujet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gloire pass\u00e9e ?<\/h2>\n\n\n\n<p>Ferrero a men\u00e9 ces derni\u00e8res ann\u00e9es une strat\u00e9gie d&rsquo;acquisition agressive. La famille Ferrero a pr\u00e9c\u00e9demment acquis, entre autres, les marques de biscuits de <strong>Delacre<\/strong> et a r\u00e9cemment envisag\u00e9 une offre pour le groupe de confiserie fran\u00e7ais <strong>Carambar<\/strong>, connu pour la marque <strong>Lutti<\/strong>.<\/p>\n\n\n\n<p>Cependant, les jours de gloire des c\u00e9r\u00e9ales Kellogg&rsquo;s semblent r\u00e9volus. En 2023, le chiffre d&rsquo;affaires de WK Kellogg Co a chut\u00e9 de 2 % pour atteindre 2,7 milliards de dollars (environ 2,3 milliards d&rsquo;euros), tandis que le b\u00e9n\u00e9fice net a diminu\u00e9 d&rsquo;un tiers pour tomber \u00e0 seulement 72 millions de dollars (un peu plus de 62 millions d&rsquo;euros). Selon les analystes, l&rsquo;entreprise lutte contre des habitudes de consommation changeantes et une pr\u00e9f\u00e9rence croissante pour des petits d\u00e9jeuners frais ou riches en prot\u00e9ines.<\/p>\n\n\n\n<p>Cependant, l&rsquo;acquisition peut renforcer la position de Ferrero, en particulier sur le march\u00e9 am\u00e9ricain, et diversifier l&rsquo;offre. Les analystes voient dans cette \u00e9ventuelle op\u00e9ration un coup strat\u00e9gique pour tirer parti des \u00e9conomies d&rsquo;\u00e9chelle en distribution et en marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(mis \u00e0 jour) Ferrero, connu pour Nutella, acquiert les c\u00e9r\u00e9ales de WK Kellogg Co pour environ 3 milliards de dollars am\u00e9ricains, soit presque 2,6 milliards d&rsquo;euros. Le g\u00e9ant italien des confiseries \u00e9tend ainsi son empire avec des ic\u00f4nes telles que Corn Flakes et Rice Krispies.<\/p>\n","protected":false},"author":5,"featured_media":122194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[391,610],"topic":[282],"region":[446],"class_list":{"0":"post-122193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ferrero","11":"company-kellogg","12":"topic-acquisition","13":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrero acquiert les cornflakes de Kellogg&#039;s - 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