{"id":122218,"date":"2025-07-10T11:16:02","date_gmt":"2025-07-10T09:16:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122218"},"modified":"2025-07-10T11:16:03","modified_gmt":"2025-07-10T09:16:03","slug":"mars-lance-un-fonds-dinvestissement-durable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-lance-un-fonds-dinvestissement-durable\/","title":{"rendered":"Mars lance un fonds d&rsquo;investissement durable"},"content":{"rendered":"\n<p><strong>Mars<\/strong> continue de r\u00e9ussir \u00e0 dissocier la croissance de l&rsquo;entreprise des \u00e9missions de gaz \u00e0 effet de serre. L&rsquo;entreprise alimentaire lance un fonds d&rsquo;investissement pour stimuler les initiatives durables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">250 millions de dollars<\/h2>\n\n\n\n<p>Alors que le chiffre d&rsquo;affaires net de Mars a augment\u00e9 de plus de 69 % depuis 2015 pour atteindre environ 55 milliards de dollars par an, son empreinte carbone a diminu\u00e9 de 16,4 % au cours de la m\u00eame p\u00e9riode. Ces progr\u00e8s sont en grande partie dus \u00e0 des partenariats agricoles intensifs : plus de 60 projets sont actuellement en cours dans 29 pays, visant \u00e0 am\u00e9liorer les moyens de subsistance des agriculteurs et \u00e0 renforcer leurs exploitations et leurs terres agricoles pour les g\u00e9n\u00e9rations futures.<\/p>\n\n\n\n<p>Ces chiffres sont tir\u00e9s du <a href=\"https:\/\/www.mars.com\/sustainability-plan\/sustainability-report-progress\">nouveau rapport sur le d\u00e9veloppement durable<\/a> de l&rsquo;entreprise alimentaire am\u00e9ricaine. Pour encourager de nouveaux progr\u00e8s, Mars cr\u00e9e le Mars Sustainability Investment Fund (MSIF). Con\u00e7u pour favoriser l&rsquo;innovation et la croissance, ce fonds de 250 millions de dollars fournit des capitaux aux entreprises qui d\u00e9veloppent des solutions avant-gardistes pour relever les principaux d\u00e9fis en mati\u00e8re de durabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Se preparer aux d\u00e9fis futurs \u00bb<\/h2>\n\n\n\n<p>Le fonds d&rsquo;investissement se concentrera sur trois domaines :<\/p>\n\n\n\n<p>-les technologies agricoles avanc\u00e9es pour r\u00e9duire les \u00e9missions des mati\u00e8res premi\u00e8res agricoles dans les produits Mars ;<\/p>\n\n\n\n<p>-des ingr\u00e9dients et des mati\u00e8res premi\u00e8res innovants qui offrent des alternatives plus respectueuses des \u00e9missions que les ingr\u00e9dients existants dans les produits Mars ;<\/p>\n\n\n\n<p>-et les emballages de la prochaine g\u00e9n\u00e9ration con\u00e7us dans une optique de circularit\u00e9, en mettant l&rsquo;accent sur des produits recyclables, compostables ou des substituts alternatifs aux plastiques flexibles.<\/p>\n\n\n\n<p>\u00ab&nbsp;Je suis fier des mesures que nous avons prises pour dissocier la croissance de notre entreprise de notre empreinte carbone&nbsp;\u00bb, a d\u00e9clar\u00e9 Poul Weihrauch, CEO de Mars. \u00ab Parall\u00e8lement, nous investissons dans l&rsquo;innovation et soutenons les startups qui d\u00e9veloppent de nouvelles solutions afin d&rsquo;\u00eatre mieux pr\u00e9par\u00e9s aux d\u00e9fis futurs. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars continue de r\u00e9ussir \u00e0 dissocier la croissance de l&rsquo;entreprise des \u00e9missions de gaz \u00e0 effet de serre. L&rsquo;entreprise alimentaire lance un fonds d&rsquo;investissement pour stimuler les initiatives durables. <\/p>\n","protected":false},"author":3,"featured_media":122213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[373],"region":[446],"class_list":["post-122218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-durabilite","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars lance un fonds d&#039;investissement durable - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars lance un fonds d&#039;investissement pour stimuler les 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