{"id":122349,"date":"2025-07-11T09:55:09","date_gmt":"2025-07-11T07:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122349"},"modified":"2025-07-11T09:55:11","modified_gmt":"2025-07-11T07:55:11","slug":"les-magasins-sequoia-passent-a-lenseigne-farm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-sequoia-passent-a-lenseigne-farm\/","title":{"rendered":"Les magasins Sequoia passent \u00e0 l\u2019enseigne F\u00e4rm"},"content":{"rendered":"\n

Le nom Sequoia <\/strong>dispara\u00eet du paysage commercial : les magasins bio passent progressivement \u00e0 l\u2019enseigne F\u00e4rm<\/strong>. Rien d’\u00e9tonnant \u00e0 cela, puisque les deux cha\u00eenes appartiennent au m\u00eame groupe.<\/p>\n\n\n\n

\u00ab Le meilleur des deux mondes \u00bb<\/h2>\n\n\n\n

Sur les comptes Facebook et Instagram de Sequoia, des vid\u00e9os annoncent depuis quelques jours un nouveau chapitre pour la cha\u00eene : les magasins vont prendre l’enseigne de la cha\u00eene s\u0153ur F\u00e4rm. \u00ab M\u00eames \u00e9quipes, m\u00eames valeurs, mais encore plus de projets pour consommer local, \u00e9thique et responsable \u00bb, peut-on lire dans le message. \u00ab Nous prenons le meilleur des deux mondes : les fruits et l\u00e9gumes de saison les plus locaux possible. Plus de 200 produits en vrac. Et toujours l’expertise de Sequoia au rayon bien-\u00eatre \u00bb.<\/p>\n\n\n\n

Sequoia Waterloo est d\u00e9j\u00e0 devenu F\u00e4rm en mars de cette ann\u00e9e, et les autres magasins suivent maintenant le mouvement. Ce changement n’est pas une grande surprise : comme F\u00e4rm, Sequoia fait partie du groupe Biotope, qui comprend \u00e9galement les magasins Ekoplaza (85 aux Pays-Bas, sept en Flandre) ainsi que les grossistes Udea et Biofresh. La consolidation du march\u00e9 biologique est une \u00e9tape logique. F\u00e4rm, qui compte d\u00e9j\u00e0 25 magasins, principalement en Wallonie et autour de Bruxelles, en obtiendra donc un dizaine de plus.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nom Sequoia dispara\u00eet du paysage commercial : les magasins bio passent progressivement \u00e0 l\u2019enseigne F\u00e4rm. Rien d’\u00e9tonnant \u00e0 cela, puisque les deux cha\u00eenes appartiennent au m\u00eame groupe. <\/p>\n","protected":false},"author":3,"featured_media":122346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1071],"topic":[282],"region":[226],"class_list":["post-122349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-farm","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"\nLes magasins Sequoia passent \u00e0 l\u2019enseigne F\u00e4rm - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le nom Sequoia dispara\u00eet du paysage commercial : les magasins bio passent progressivement \u00e0 l\u2019enseigne F\u00e4rm.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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