{"id":122354,"date":"2025-07-11T10:08:03","date_gmt":"2025-07-11T08:08:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122354"},"modified":"2025-07-11T10:08:05","modified_gmt":"2025-07-11T08:08:05","slug":"ben-jerrys-obtient-un-ceo-neerlandais-apres-un-nouveau-conflit-avec-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-obtient-un-ceo-neerlandais-apres-un-nouveau-conflit-avec-unilever\/","title":{"rendered":"Ben &amp; Jerry\u2019s obtient un CEO n\u00e9erlandais apr\u00e8s un nouveau conflit avec Unilever"},"content":{"rendered":"\n<p>Jochanan Senf devient le nouveau PDG mondial de <strong>Ben &amp; Jerry\u2019s<\/strong>. Il est le premier N\u00e9erlandais \u00e0 la t\u00eate de la marque de glace am\u00e9ricaine, mais la nomination intervient \u00e0 un moment tendu : Ben &amp; Jerry\u2019s est embroch\u00e9 dans un conflit juridique avec sa soci\u00e9t\u00e9 m\u00e8re <strong>Unilever<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Licenci\u00e9 sur de mauvaises bases<\/h2>\n\n\n\n<p>Le changement de direction fait suite au licenciement en mars de l&rsquo;ancien PDG David Stever, qui travaillait chez Ben &amp; Jerry\u2019s depuis 1988 et a \u00e9t\u00e9 nomm\u00e9 \u00e0 la t\u00eate de l&rsquo;entreprise en 2023. Selon Ben &amp; Jerry&rsquo;s, l&rsquo;activisme politique et social de la marque de glaces est \u00e0 l&rsquo;origine de ce licenciement : la soci\u00e9t\u00e9 m\u00e8re Unilever, qui a rachet\u00e9 l&rsquo;entreprise en 2000 et <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ijsjesdivisie-unilever-gaat-the-magnum-ice-cream-company-heten\/\">dissocie sa division glaces cette ann\u00e9e<\/a>, voulait emp\u00eacher sa filiale rebelle de critiquer le pr\u00e9sident am\u00e9ricain Trump et le conflit \u00e0 Gaza.<\/p>\n\n\n\n<p>Ben &amp; Jerry\u2019s a cependant contest\u00e9 le licenciement devant un tribunal am\u00e9ricain. Stever aurait \u00e9t\u00e9 licenci\u00e9 sans l&rsquo;accord du conseil d&rsquo;administration ind\u00e9pendant, en violation de l&rsquo;accord de fusion de 2000. Unilever aurait \u00e9galement \u00ab\u00a0menac\u00e9 \u00e0 plusieurs reprises le personnel de Ben &amp; Jerry\u2019s, y compris notre PDG, s&rsquo;ils ne coop\u00e9raient pas aux <a href=\"https:\/\/www.bbc.com\/news\/articles\/ckg8pk9rpx4o\">tentatives d&rsquo;Unilever pour \u00e9touffer la mission sociale<\/a>,\u201d selon la plainte cit\u00e9e par la BBC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Position d\u00e9licate<\/h2>\n\n\n\n<p>Les tensions entre la maison m\u00e8re et la filiale s&rsquo;intensifient depuis un certain temps. En 2021, une controverse a \u00e9clat\u00e9 lorsque Ben &amp; Jerry\u2019s a refus\u00e9 de continuer \u00e0 vendre des glaces dans les colonies isra\u00e9liennes en territoire palestinien. Unilever est intervenu et a tra\u00een\u00e9 la marque devant les tribunaux. En janvier, les fondateurs de la marque ont <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/oprichters-ben-jerrys-willen-hun-bedrijf-terugkopen-van-unilever\/\">d\u00e9clar\u00e9 qu&rsquo;ils souhaitaient racheter \u00ab\u00a0leurs\u00a0\u00bb glaces<\/a>, mais cela ne semble (pas encore) avoir donn\u00e9 suite.<\/p>\n\n\n\n<p>Senf se retrouve donc dans une position d\u00e9licate. Le N\u00e9erlandais a d\u00e9j\u00e0 travaill\u00e9 pendant sept ans pour la marque de glace et dirigait notamment la division europ\u00e9enne. Au cours des derni\u00e8res ann\u00e9es, il a occup\u00e9 plusieurs postes au sein d&rsquo;Unilever, y compris vice-pr\u00e9sident des Refreshments en Indon\u00e9sie et directeur g\u00e9n\u00e9ral de la branche alimentaire en Allemagne, en Autriche et en Suisse. Sera-t-il cependant accept\u00e9 au sein de l&rsquo;entreprise activiste et comment \u00e9quilibrera-t-il ensuite entre id\u00e9alisme et commerce ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jochanan Senf devient le nouveau PDG mondial de Ben &#038; Jerry\u2019s. Il est le premier N\u00e9erlandais \u00e0 la t\u00eate de la marque de glace am\u00e9ricaine, mais la nomination intervient \u00e0 un moment tendu.<\/p>\n","protected":false},"author":5,"featured_media":122355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[755,260],"topic":[609],"region":[446],"class_list":{"0":"post-122354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ben-jerrys","11":"company-unilever","12":"topic-changement-de-direction","13":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ben &amp; Jerry\u2019s obtient un CEO n\u00e9erlandais apr\u00e8s un nouveau conflit avec Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jochanan Senf devient le nouveau PDG mondial de Ben &amp; 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