{"id":122373,"date":"2025-07-11T10:59:53","date_gmt":"2025-07-11T08:59:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122373"},"modified":"2025-07-11T10:59:55","modified_gmt":"2025-07-11T08:59:55","slug":"les-produits-de-soins-de-planet-b-levent-37-millions-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-produits-de-soins-de-planet-b-levent-37-millions-deuros\/","title":{"rendered":"Les produits de soins de Planet B l\u00e8vent 3,7 millions d&rsquo;euros"},"content":{"rendered":"\n<p>La scale-up gantoise <strong>Planet B,<\/strong> le groupe derri\u00e8re Wondr, Klaaar et depuis peu Brauzz, a lev\u00e9 3,7 millions d&rsquo;euros pour acc\u00e9l\u00e9rer sa croissance, notamment aux Pays-Bas. Le producteur de produits de soins durable travaille \u00e9galement sur de nombreux nouveaux produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Num\u00e9ro un aux Pays-Bas<\/h2>\n\n\n\n<p>Planet B, qui a pour mission de devenir une alternative durable \u00e0 Unilever, souhaite devenir leader du march\u00e9 aux Pays-Bas d&rsquo;ici deux ans. L&rsquo;entreprise, qui a r\u00e9cemment fusionn\u00e9 avec son homologue Brauzz, est d\u00e9j\u00e0 en discussion avec \u00ab\u00a0deux marques \u00e0 impact n\u00e9erlandaises\u00a0\u00bb, d\u00e9clare le fondateur Tibbe Verschaffel \u00e0 De Tijd. Il y aurait en outre \u00ab\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/consumentengoederen\/gentse-groene-scale-up-planet-b-haalt-3-7-miljoen-euro-op\/10615419.html\">vingt nouveaux produits en pr\u00e9paration<\/a>\u00ab\u00a0.<\/p>\n\n\n\n<p>Pour rendre cela possible, le groupe a r\u00e9alis\u00e9 une lev\u00e9e de fonds de 3,7 millions d&rsquo;euros. La lev\u00e9e de fonds s&rsquo;est faite par le biais de quatre voies. Ainsi, 2 millions d&rsquo;euros ont \u00e9t\u00e9 collect\u00e9s via le crowdfunding : 1 million via Bolero sous forme d&rsquo;obligations, et encore 1 million via la plateforme Crowdcube, o\u00f9 des actions ont \u00e9t\u00e9 \u00e9mises sur la base d&rsquo;une valorisation de pr\u00e8s de 40 millions d&rsquo;euros. De plus, un groupe d&rsquo;investisseurs strat\u00e9giques a apport\u00e9 1,5 million d&rsquo;euros via des pr\u00eats convertibles. Les 200 000 euros restants proviennent de quelques investisseurs priv\u00e9s.<\/p>\n\n\n\n<p>Depuis la fusion entre Planet B et Brauzz, l&rsquo;entreprise compte 35 employ\u00e9s et <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/planet-b-en-brauzz-slaan-handen-ineen-van-inbraak-naar-fusie\/\">un chiffre d&rsquo;affaires commun de 10 millions d&rsquo;euros<\/a>, dont 60 % provient de Planet B et 40 % de Brauzz. Brauzz a une forte strat\u00e9gie de vente num\u00e9rique, tandis que Planet B a surtout d\u00e9velopp\u00e9 un r\u00e9seau dans le commerce de d\u00e9tail physique, avec une pr\u00e9sence dans 3 500 supermarch\u00e9s, 700 pharmacies et des magasins (pop-up) propres. Cette compl\u00e9mentarit\u00e9 constitue, selon Verschaffel, la base d&rsquo;une croissance future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La scale-up gantoise Planet B, le groupe derri\u00e8re Wondr, Klaaar et depuis peu Brauzz, a lev\u00e9 3,7 millions d&rsquo;euros pour acc\u00e9l\u00e9rer sa croissance, notamment aux Pays-Bas. Le producteur de produits de soins durable travaille \u00e9galement sur de nombreux nouveaux produits.<\/p>\n","protected":false},"author":5,"featured_media":122374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1439],"topic":[276],"region":[226],"class_list":["post-122373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-planet-b","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les produits de soins de Planet B l\u00e8vent 3,7 millions d&#039;euros - RetailDetail BE<\/title>\n<meta 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