{"id":122443,"date":"2025-07-11T15:45:11","date_gmt":"2025-07-11T13:45:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122443"},"modified":"2025-07-11T15:45:13","modified_gmt":"2025-07-11T13:45:13","slug":"la-chaine-allemande-de-magasins-bio-alnatura-quitte-la-suisse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-allemande-de-magasins-bio-alnatura-quitte-la-suisse\/","title":{"rendered":"La cha\u00eene allemande de magasins bio Alnatura quitte la Suisse"},"content":{"rendered":"\n<p><strong>Alnatura<\/strong> fermera ses 25 magasins en Suisse d&rsquo;ici la fin de l&rsquo;ann\u00e9e. La cha\u00eene allemande de supermarch\u00e9s bio n&rsquo;a pas trouv\u00e9 de nouveau franchis\u00e9 apr\u00e8s que <strong>Migros <\/strong>a mis fin \u00e0 l&rsquo;accord.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La marque ne dispara\u00eet pas<\/h2>\n\n\n\n<p>Depuis 2012, Alnatura avait un accord de franchise avec le leader du march\u00e9 suisse, Migros, mais ce dernier a annonc\u00e9 au d\u00e9but de l&rsquo;ann\u00e9e qu&rsquo;il ne renouvellerait pas le contrat. La recherche d&rsquo;un nouveau partenaire de franchise n&rsquo;ayant pas abouti, les 25 magasins fermeront &#8211; <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/franchise-geschaeft-mit-migros-alnatura-schliesst-alle-schweizer-filialen-185286\">ils resteront ouverts jusqu&rsquo;au 31 d\u00e9cembre 2025<\/a>, rapporte la Lebensmittel Zeitung. Les quelque 260 employ\u00e9s concern\u00e9s se verront proposer d&rsquo;autres postes au sein du groupe Migros. Pour les locaux, le d\u00e9taillant cherche des solutions en interne et avec des acteurs externes.<\/p>\n\n\n\n<p>La marque Alnatura ne dispara\u00eetra toutefois pas compl\u00e8tement du march\u00e9 : les produits resteront disponibles dans les supermarch\u00e9s Migros, o\u00f9 l&rsquo;assortiment sera m\u00eame \u00e9largi. A l&rsquo;\u00e9poque, Migros s&rsquo;\u00e9tait associ\u00e9e \u00e0 Alnatura parce qu&rsquo;elle \u00e9tait en retard sur son concurrent <strong>Coop<\/strong> en mati\u00e8re d&rsquo;offre biologique. Mais depuis, l&rsquo;offre de produits biologiques dans les supermarch\u00e9s ordinaires s&rsquo;est consid\u00e9rablement \u00e9largie, tandis que la concurrence des petits magasins sp\u00e9cialis\u00e9s dans les produits biologiques est forte.<\/p>\n\n\n\n<p>En Allemagne, Alnatura est la deuxi\u00e8me cha\u00eene de supermarch\u00e9s biologiques, avec plus de 150 magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alnatura fermera ses 25 magasins en Suisse d&rsquo;ici la fin de l&rsquo;ann\u00e9e. La cha\u00eene allemande de supermarch\u00e9s bio n&rsquo;a pas trouv\u00e9 de nouveau franchis\u00e9 apr\u00e8s que Migros a mis fin \u00e0 l&rsquo;accord. La marque ne dispara\u00eet pas Depuis 2012, Alnatura avait un accord de franchise avec le leader du march\u00e9 suisse, Migros, mais ce dernier [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":122440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1738,1737],"topic":[1295,247],"region":[885],"class_list":["post-122443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alnatura","company-migros","topic-cessation","topic-franchise","region-suisse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene allemande de magasins bio Alnatura quitte la Suisse - RetailDetail 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