{"id":122486,"date":"2025-07-14T10:07:13","date_gmt":"2025-07-14T08:07:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122486"},"modified":"2025-07-14T10:07:14","modified_gmt":"2025-07-14T08:07:14","slug":"kraft-et-heinz-se-divorcent-ils-deja-apres-dix-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-et-heinz-se-divorcent-ils-deja-apres-dix-ans\/","title":{"rendered":"Kraft et Heinz se divorcent-ils d\u00e9j\u00e0 apr\u00e8s dix ans ?"},"content":{"rendered":"\n<p><strong>Kraft <\/strong>et <strong>Heinz <\/strong>envisagent d\u00e9j\u00e0 de se s\u00e9parer, dix ans apr\u00e8s leur fusion. En raison d&rsquo;une croissance d\u00e9cevante chez le g\u00e9ant des FMCG, la holding souhaite se scinder en alimentation emball\u00e9e d&rsquo;une part et sauces d&rsquo;autre part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sauces et alimentation s\u00e9par\u00e9es<\/h2>\n\n\n\n<p>Kraft Heinz pr\u00e9parerait la scission d&rsquo;une grande partie de ses aliments transform\u00e9s et emball\u00e9s, y compris Kraft Macaroni &amp; Cheese et le fromage \u00e0 la cr\u00e8me Philadelphia. Cette branche pourrait valoir jusqu&rsquo;\u00e0 20 milliards de dollars am\u00e9ricains (18,4 milliards d&rsquo;euros) en tant qu&rsquo;entreprise ind\u00e9pendante.<\/p>\n\n\n\n<p>La partie restante se concentrerait enti\u00e8rement sur le march\u00e9 (plus dynamique) des sauces et des tartinades. Les plans, rapport\u00e9s par le Wall Street Journal, devraient \u00eatre <a href=\"https:\/\/www.wsj.com\/business\/deals\/kraft-heinz-split-3e75294e\">officiellement annonc\u00e9s dans quelques jours<\/a>. Cependant, selon l&rsquo;entreprise, aucune d\u00e9cision d\u00e9finitive n&rsquo;a encore \u00e9t\u00e9 prise.<\/p>\n\n\n\n<p>La scission serait principalement destin\u00e9e \u00e0 rendre la valeur des deux divisions plus visible pour les investisseurs. De plus, il serait plus facile d&rsquo;attirer des capitaux cibl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go\u00fbt changeant<\/h2>\n\n\n\n<p>Depuis <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-foods-fusionne-avec-heinz\/\">la fusion controvers\u00e9e en 2015<\/a> \u2014 alors dirig\u00e9e par 3G Capital et Berkshire Hathaway de Warren Buffett \u2014 Kraft Heinz a connu une croissance des ventes d\u00e9cevante, des marges en baisse et une valeur boursi\u00e8re en chute libre. La fusion devait permettre d&rsquo;atteindre des \u00e9conomies de co\u00fbts agressives et des \u00e9conomies d&rsquo;\u00e9chelle, mais n&rsquo;a pas pu emp\u00eacher Kraft Heinz de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-ziet-consumenten-afhaken-door-prijsverhogingen\/\">prendre du retard sur les pr\u00e9f\u00e9rences changeantes des consommateurs<\/a>.<\/p>\n\n\n\n<p>De plus en plus de consommateurs optent pour des aliments plus sains, moins transform\u00e9s ou des marques de distributeur moins ch\u00e8res. En m\u00eame temps, les r\u00e9gulateurs imposent des exigences plus strictes concernant les listes d&rsquo;ingr\u00e9dients. L&rsquo;entreprise a r\u00e9cemment annonc\u00e9 qu&rsquo;elle allait retirer les colorants artificiels de sa gamme am\u00e9ricaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft et Heinz envisagent d\u00e9j\u00e0 de se s\u00e9parer, dix ans apr\u00e8s leur fusion. En raison d&rsquo;une croissance d\u00e9cevante chez le g\u00e9ant des FMCG, la holding souhaite se scinder en alimentation emball\u00e9e d&rsquo;une part et sauces d&rsquo;autre part.<\/p>\n","protected":false},"author":5,"featured_media":122487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[332],"region":[446],"class_list":{"0":"post-122486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-kraft-heinz","11":"topic-restructuration","12":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft et Heinz se 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