{"id":122525,"date":"2025-07-14T11:19:09","date_gmt":"2025-07-14T09:19:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122525"},"modified":"2025-07-14T11:19:10","modified_gmt":"2025-07-14T09:19:10","slug":"levi-strauss-sattend-a-plus-de-2025-apres-un-trimestre-solide","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/levi-strauss-sattend-a-plus-de-2025-apres-un-trimestre-solide\/","title":{"rendered":"Levi Strauss s’attend \u00e0 plus de 2025 apr\u00e8s un trimestre solide"},"content":{"rendered":"\n

Levi Strauss<\/strong> d\u00e9passe les attentes au deuxi\u00e8me trimestre de 2025. Le g\u00e9ant am\u00e9ricain du denim voit \u00e0 la fois son chiffre d’affaires et ses b\u00e9n\u00e9fices augmenter, notamment gr\u00e2ce \u00e0 de solides r\u00e9sultats en Europe et \u00e0 une vente num\u00e9rique robuste. M\u00eame les pr\u00e9visions pour l’ensemble de l’exercice sont revues \u00e0 la hausse.<\/p>\n\n\n\n

Fort en direct-to-consumer<\/h2>\n\n\n\n

Le b\u00e9n\u00e9fice net de Levi Strauss & Co. s’est \u00e9lev\u00e9 au cours du dernier trimestre \u00e0 80 millions de dollars am\u00e9ricains (73 millions d’euros), contre 17 millions de dollars am\u00e9ricains (16 millions d’euros) un an plus t\u00f4t. Corrig\u00e9, le b\u00e9n\u00e9fice net s’est m\u00eame \u00e9lev\u00e9 \u00e0 89 millions de dollars am\u00e9ricains (81 millions d’euros). Le chiffre d’affaires total a augment\u00e9 de 6 % pour atteindre 1,4 milliard de dollars am\u00e9ricains (1,3 milliard d’euros).<\/p>\n\n\n\n

\u201cNous avons de nouveau r\u00e9alis\u00e9 des r\u00e9sultats impressionnants\u201d, souligne la PDG Michelle Gass. \u201cCes performances montrent que notre strat\u00e9gie porte ses fruits. Nous abordons la seconde moiti\u00e9 de l’ann\u00e9e avec une position solide. Notre ambition de devenir une marque de style de vie et de direct-to-consumer de premier plan prend de plus en plus forme.\u201d<\/p>\n\n\n

Le num\u00e9rique prend de l’ampleur<\/h2>\n\n\n\n

En particulier, le march\u00e9 europ\u00e9en a montr\u00e9 une croissance remarquable : le chiffre d’affaires y a augment\u00e9 de 14 %. En Am\u00e9rique du Nord, l’entreprise a enregistr\u00e9 une hausse de 5 %, tandis que l’Asie est rest\u00e9e stable. La majeure partie de la croissance est attribu\u00e9e \u00e0 la marque Levi’s elle-m\u00eame, mais Beyond Yoga, la marque de sport du groupe, a \u00e9galement bien perform\u00e9.<\/p>\n\n\n\n

Les canaux de vente directe (DTC) \u2013 y compris les magasins et les boutiques en ligne \u2013 restent le moteur. Pour le treizi\u00e8me trimestre cons\u00e9cutif, Levi Strauss a r\u00e9alis\u00e9 une croissance du chiffre d’affaires DTC mondial, cette fois de 11 %. Le chiffre d’affaires en ligne a augment\u00e9 de 13 %. Au total, les ventes directes au deuxi\u00e8me trimestre ont repr\u00e9sent\u00e9 la moiti\u00e9 du chiffre d’affaires total. La division de gros a \u00e9galement enregistr\u00e9 une modeste augmentation de 3 %.<\/p>\n\n\n\n

\u00ab \u00c9tant donn\u00e9 nos solides performances au cours du premier semestre et les \u00e9volutions positives du march\u00e9 \u2013 m\u00eame malgr\u00e9 des droits de douane plus \u00e9lev\u00e9s \u2013 nous augmentons nos pr\u00e9visions pour l’ensemble de 2025 \u00bb, ajoute le CFO Harmit Singh. Levi Strauss & Co. s’attend d\u00e9sormais \u00e0 une croissance du chiffre d’affaires d’un \u00e0 deux pour cent pour l’ensemble de l’exercice. Le groupe pr\u00e9voit \u00e9galement que la marge EBIT ajust\u00e9e se situera entre 11,4 et 11,6 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

Levi Strauss d\u00e9passe les attentes au deuxi\u00e8me trimestre de 2025. Le g\u00e9ant am\u00e9ricain du denim voit \u00e0 la fois son chiffre d’affaires et ses b\u00e9n\u00e9fices augmenter, notamment gr\u00e2ce \u00e0 de solides r\u00e9sultats en Europe et \u00e0 une vente num\u00e9rique robuste.<\/p>\n","protected":false},"author":10,"featured_media":122526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1446],"topic":[266],"region":[446],"class_list":{"0":"post-122525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-levi-strauss","11":"topic-resultats-financiers","12":"region-etats-unis-2"},"acf":[],"yoast_head":"\nLevi Strauss s'attend \u00e0 plus de 2025 apr\u00e8s un trimestre solide - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Levi Strauss d\u00e9passe les attentes au deuxi\u00e8me trimestre. 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