{"id":122535,"date":"2025-07-14T11:42:26","date_gmt":"2025-07-14T09:42:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122535"},"modified":"2025-07-14T11:42:28","modified_gmt":"2025-07-14T09:42:28","slug":"albert-heijn-fait-campagne-avec-les-marques-b-corp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-fait-campagne-avec-les-marques-b-corp\/","title":{"rendered":"Albert Heijn fait campagne avec les marques B Corp"},"content":{"rendered":"\n

Albert Heijn<\/strong> fait campagne avec des marques A certifi\u00e9es B Corp aux Pays-Bas pour encourager les clients \u00e0 faire des choix d’achat conscients. Le d\u00e9taillant lui-m\u00eame est \u00e9galement certifi\u00e9 B Corp.<\/p>\n\n\n\n

Pop-up shop<\/h2>\n\n\n\n

Des marques comme Alpro, Bonduelle, Clipper, Hak, Illy, Spa, Tony’s Chocolonely et Zonnatura sont au centre de la nouvelle campagne d’Albert Heijn. Le leader du march\u00e9 n\u00e9erlandais, qui est lui-m\u00eame certifi\u00e9 B Corp depuis la fin de l’ann\u00e9e 2024<\/a>, souhaite sensibiliser le public \u00e0 B Corp avec cette campagne et encourager les clients \u00e0 choisir une fois un produit d’une entreprise certifi\u00e9e B Corp.<\/p>\n\n\n\n

Sur les produits participants dans les magasins, les acheteurs peuvent en savoir plus sur l’engagement de l’entreprise B Corp en faveur des personnes, de l’environnement et de la soci\u00e9t\u00e9 gr\u00e2ce \u00e0 un code QR. Ils peuvent \u00e9galement participer \u00e0 un quiz et, dans les 40 plus grands magasins Albert Heijn, d\u00e9guster un produit de la campagne. Le retailer ouvrira \u00e9galement un pop-up shop B Corp sur la Gelderlandplein \u00e0 Amsterdam du 17 au 20 juillet, o\u00f9 les clients pourront d\u00e9couvrir les marques B Corp.<\/p>\n\n\n\n

B Lab, l’organisation \u00e0 but non lucratif \u00e0 l’origine de la certification B Corp, se f\u00e9licite de cette campagne : \u00ab En braquant les projecteurs sur ces entreprises, de plus en plus de clients d\u00e9couvrent ce que repr\u00e9sente la certification B Corp – des entreprises qui utilisent leur pouvoir commercial pour construire une \u00e9conomie inclusive, r\u00e9g\u00e9n\u00e9ratrice et \u00e9quitable \u00bb, d\u00e9clare Charlotte Smit, responsable de la communication.<\/p>\n","protected":false},"excerpt":{"rendered":"

Albert Heijn fait campagne avec des marques A certifi\u00e9es B Corp aux Pays-Bas pour encourager les clients \u00e0 faire des choix d’achat conscients. 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