{"id":122685,"date":"2025-07-15T14:09:08","date_gmt":"2025-07-15T12:09:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122685"},"modified":"2025-07-15T14:09:10","modified_gmt":"2025-07-15T12:09:10","slug":"lvmh-prend-une-participation-minoritaire-dans-la-marque-molli","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lvmh-prend-une-participation-minoritaire-dans-la-marque-molli\/","title":{"rendered":"LVMH prend une participation minoritaire dans la marque Molli"},"content":{"rendered":"\n

La marque fran\u00e7aise de tricot Molli<\/strong> a vendu une participation minoritaire \u00e0 LVMH Luxury Ventures<\/strong>, un v\u00e9hicule d’investissement de LVMH. La marque relanc\u00e9e en 2014 souhaite utiliser l’argent pour s’\u00e9tendre \u00e0 l’international.<\/p>\n\n\n\n

Tripler le chiffre d’affaires<\/h2>\n\n\n\n

\u201cC’\u00e9tait le bon moment pour trouver un partenaire, car la prochaine \u00e9tape n\u00e9cessite des ressources<\/a> suppl\u00e9mentaires \u2013 tant financi\u00e8res qu’humaines,\u201d d\u00e9clare la PDG Charlotte de Fayet au magazine WWD. De Fayet a redonn\u00e9 vie \u00e0 Molli, sp\u00e9cialis\u00e9e dans le tricot fin depuis 1886, en 2014. Le montant de l’investissement de LVMH n’a pas \u00e9t\u00e9 divulgu\u00e9.<\/p>\n\n\n\n

Depuis l’arriv\u00e9e de De Fayet, la marque est pass\u00e9e de deux \u00e0 quatre magasins propres \u00e0 Paris, en plus d’un point de vente au Bon March\u00e9 Rive Gauche et de pr\u00e8s de 100 partenaires de gros dans le monde entier. Le chiffre d’affaires a d\u00e9pass\u00e9 l’ann\u00e9e derni\u00e8re la barre des 8 millions d’euros et devrait atteindre plus de 10 millions d’euros au cours de l’exercice en cours, qui se termine en ao\u00fbt.<\/p>\n\n\n\n

Vers d’autres capitales<\/h2>\n\n\n\n

En avril, Molli a ouvert un nouveau flagship store de 100 m\u00e8tres carr\u00e9s dans la Rue Fran\u00e7ois 1er, pr\u00e8s de la rue commer\u00e7ante de luxe Avenue Montaigne. Ce magasin sert de mod\u00e8le pour les futurs points de vente \u00e0 l’\u00e9tranger. La Fayet a pour ambition de tripler son chiffre d’affaires dans les quatre ans et d’ouvrir des magasins dans d’autres capitales europ\u00e9ennes.<\/p>\n\n\n\n

Actuellement, deux tiers du chiffre d’affaires proviennent encore de la France, mais les ventes internationales croissent rapidement. Le commerce \u00e9lectronique repr\u00e9sente d\u00e9sormais 35 % du chiffre d’affaires. Les \u00c9tats-Unis sont le plus grand march\u00e9 \u00e9tranger pour Molli, avec 15 % des revenus totaux. Le Moyen-Orient se d\u00e9veloppe \u00e9galement depuis l’ouverture du nouveau flagship store parisien.<\/p>\n\n\n\n

Molli souhaite aussi, gr\u00e2ce \u00e0 l’investissement de LVMH, attirer de nouveaux managers et se concentrer sur l’innovation produit. LVMH Luxury Ventures a \u00e9t\u00e9 fond\u00e9e en 2017 pour prendre des participations minoritaires dans des marques ind\u00e9pendantes. Les investissements varient g\u00e9n\u00e9ralement de 5 millions d’euros \u00e0 25 millions d’euros par transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"

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