{"id":12284,"date":"2016-02-23T09:25:50","date_gmt":"2016-02-23T09:25:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois-2\/"},"modified":"2016-02-23T09:25:50","modified_gmt":"2016-02-23T09:25:50","slug":"ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois-2\/","title":{"rendered":"AB InBev entame la construction d\u2019une 4\u00e8me salle de brassage de Stella Artois"},"content":{"rendered":"<p>Ce lundi le premier ministre Charles Michel et le patron d\u2019<strong>AB InBev <\/strong>Carlos Brito ont donn\u00e9 le premier coup de pioche symbolique pour la construction d\u2019une nouvelle salle de brassage \u00e0 Louvain. Un investissement de 55 millions d\u2019euros n\u00e9cessaire pour r\u00e9pondre \u00e0 la demande \u00e9trang\u00e8re.<\/p>\n<p><!--break--><\/p>\n<h2>12 millions d\u2019hectolitres de Stella par an<\/h2>\n<p>La nouvelle salle de brassage, la quatri\u00e8me \u00e0 Louvain, doit permettre d\u2019augmenter la capacit\u00e9 de production de la brasserie de 30%\u00a0 d\u2019ici 2017 pour atteindre les 12 millions d\u2019hectolitres par an ; et ce afin de r\u00e9pondre \u00e0 la demande croissante venant de l\u2018\u00e9tranger pour la Stella Artois. Rappelons que la moiti\u00e9 de la bi\u00e8re produite par AB InBev en Belgique est destin\u00e9e \u00e0 l\u2019exportation.<\/p>\n<p>\nAu cours de ces six derniers mois AB InBev a annonc\u00e9 trois nouveaux investissements en Belgique pour un montant total de pr\u00e8s de 110 millions d\u2019euros. Outre les 55 millions d\u2019euros \u00e0 Louvain, le brasseur consacrera 5,7 millions d\u2019euros en\u00a0 vue d\u2019augmenter la capacit\u00e9 de production \u00e0 <strong>Hoegaarden<\/strong> et 49,8 millions d\u2019euros sur le site de Jupille afin de renforcer l\u2019unit\u00e9 d\u2019embouteillage. <strong>Jupiler<\/strong> demeure la marque de bi\u00e8re pr\u00e9f\u00e9r\u00e9e des Belges.<\/p>\n<h2>\nAncrage belge<\/h2>\n<p>\u00ab Trois bi\u00e8res d\u2019origine belge \u2013 Stella Artois, Leffe et Hoegaarden \u2013 font partie des principales marques que nous distribuons \u00e0 l\u2019international \u00bb, explique Carlos Brito, CEO d\u2019AB InBev.\u00a0 \u00ab Les r\u00e9cents gros investissements sont n\u00e9cessaires pour r\u00e9pondre \u00e0 la demande croissante venant de l\u2019\u00e9tranger pour nos bi\u00e8res populaires. En m\u00eame temps ils t\u00e9moignent de notre engagement envers la Belgique et le pouvoir d\u2019attraction de la culture belge de la bi\u00e8re \u00e0 l\u2019\u00e9chelle mondiale. \u00bb<\/p>\n<p>\nLe CEO a \u00e9galement \u00e9voqu\u00e9 l\u2019importance de son groupe pour l\u2019\u00e9conomie belge. En effet, AB InBev depuis son si\u00e8ge principal \u00e0 Louvain ach\u00e8te aupr\u00e8s de fournisseurs belges pour un s\u00e9rieux montant : \u00ab En 2014 nos achats aupr\u00e8s d\u2019entreprises locales en Belgique ont atteint 340 millions d\u2019euros \u00bb, pr\u00e9cise Brito. Ce montant concerne le transport, la technologie, le marketing, le mat\u00e9riel d\u2019emballage, mais \u00e9galement les machines et les \u00e9quipements. \u00ab Ainsi AB InBev soutient les PME locales, ce qui a \u00e9galement un impact positif sur l\u2019emploi local \u00bb, poursuit-il.<\/p>\n<p>\nAu total AB InBev emploie environ 2.700 personnes en direct dans son quartier g\u00e9n\u00e9ral mondial, europ\u00e9en et pour le Benelux \u00e0 Louvain, dans ses quatre brasseries belges et ses huit entrep\u00f4ts, y compris les repr\u00e9sentants qui proposent un soutien commercial aux d\u00e9taillants, bars et restaurants. Par ailleurs la vente de produits d\u2019AB InBev dans l\u2019horeca et le retail g\u00e9n\u00e8re environ 8.700 jobs, souligne Brito.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce lundi le premier ministre Charles Michel et le patron d\u2019AB InBev Carlos Brito ont donn\u00e9 le premier coup de pioche symbolique pour la construction d\u2019une nouvelle salle de brassage \u00e0 Louvain. Un investissement de 55 millions d\u2019euros n\u00e9cessaire pour r\u00e9pondre \u00e0 la demande \u00e9trang\u00e8re. 12 millions d\u2019hectolitres de Stella par an La nouvelle salle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev entame la construction d\u2019une 4\u00e8me salle de brassage de Stella Artois - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB InBev entame la construction d\u2019une 4\u00e8me salle de brassage de Stella Artois - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ce lundi le premier ministre Charles Michel et le patron d\u2019AB InBev Carlos Brito ont donn\u00e9 le premier coup de pioche symbolique pour la construction d\u2019une nouvelle salle de brassage \u00e0 Louvain. 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