{"id":12294,"date":"2016-02-23T13:15:28","date_gmt":"2016-02-23T13:15:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\/"},"modified":"2016-02-23T13:15:28","modified_gmt":"2016-02-23T13:15:28","slug":"amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\/","title":{"rendered":"Amazon augmente le seuil minimum pour la livraison gratuite"},"content":{"rendered":"<p>Aux Etats-Unis <strong>Amazon<\/strong> a augment\u00e9 le seuil minimum de commande pour la livraison gratuite de 35 dollars \u00e0 49 dollars. Ainsi l\u2019e-commer\u00e7ant esp\u00e8re inciter davantage de consommateurs am\u00e9ricains \u00e0 prendre un abonnement Prime.<\/p>\n<p><!--break--><\/p>\n<h2>Les clients Prime sont plus fid\u00e8les et ach\u00e8tent davantage<\/h2>\n<p>Jusqu\u2019\u00e0 pr\u00e9sent Amazon effectuait des livraisons gratuites \u00e0 domicile pour les commandes \u00e0 partir de 35 dollars, mais l\u2019e-tailer am\u00e9ricain a d\u00e9cid\u00e9 <a href=\"http:\/\/www.wired.com\/2016\/02\/now-amazons-free-shipping-will-cost-you-at-least-49\/\" target=\"_blank\" rel=\"noopener\">d\u2019augmenter ce montant \u00e0 49 dollars<\/a>. Except\u00e9 pour les livres dont le montant minimum de commande est de 25 dollars.<\/p>\n<p>\nAinsi Amazon esp\u00e8re encourager les Am\u00e9ricains \u00e0 s\u2019abonner \u00e0 son service de livraison Prime : pour 99 dollars par an Amazon livre gratuitement end\u00e9ans les deux jours. En outre le service propose la vid\u00e9o \u00e0 la demande et d\u2019autres extras.<\/p>\n<p>\nPrime conna\u00eet un succ\u00e8s grandissant. <a href=\"http:\/\/www.geekwire.com\/2016\/amazon-prime-memberships-grew-51-worldwide-in-2015\/\" target=\"_blank\" rel=\"noopener\">En 2015 le nombre d\u2019abonn\u00e9s a augment\u00e9 de 51% <\/a>(+47% rien qu\u2019aux USA). Amazon ne donne pas de chiffres pr\u00e9cis, mais les analystes estiment le nombre d\u2019abonn\u00e9s \u00e0 60 \u00e0 80 millions. Selon Amazon, les clients Prime sont plus fid\u00e8les et commandent davantage que les non-abonn\u00e9s.<\/p>\n<h2>\nR\u00e9duire la facture des frais d\u2019exp\u00e9dition<\/h2>\n<p>En m\u00eame temps l\u2019entreprise de Jeff Bezos esp\u00e8re r\u00e9duire ses \u00e9normes frais de livraison. L\u2019ann\u00e9e derni\u00e8re ces frais ont atteint plus de 11,5 milliards de dollars (pr\u00e8s de 10,5 milliards d\u2019euros), soit 11,6% du chiffre d\u2019affaires total, alors que les services Fulfillment by Amazon et Amazon Prime ne rapportent que 6,5 milliards de dollars. <a href=\"http:\/\/www.geekwire.com\/2016\/amazons-net-shipping-costs-top-5b-for-first-time-fueling-push-to-build-out-its-own-delivery-network\/\" target=\"_blank\" rel=\"noopener\">Reste donc un trou de plus de 5 milliards \u00e0 combler<\/a>.<\/p>\n<p>\nCe n\u2019est d\u2019ailleurs pas la premi\u00e8re fois qu\u2019Amazon augmente le\u00a0seuil minimum\u00a0pour la livraison gratuite. En 2013 le montant \u00e9tait d\u00e9j\u00e0 pass\u00e9 de 25 \u00e0 35 dollars.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux Etats-Unis Amazon a augment\u00e9 le seuil minimum de commande pour la livraison gratuite de 35 dollars \u00e0 49 dollars. Ainsi l\u2019e-commer\u00e7ant esp\u00e8re inciter davantage de consommateurs am\u00e9ricains \u00e0 prendre un abonnement Prime. Les clients Prime sont plus fid\u00e8les et ach\u00e8tent davantage Jusqu\u2019\u00e0 pr\u00e9sent Amazon effectuait des livraisons gratuites \u00e0 domicile pour les commandes \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon augmente le seuil minimum pour la livraison gratuite - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon augmente le seuil minimum pour la livraison gratuite - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aux Etats-Unis Amazon a augment\u00e9 le seuil minimum de commande pour la livraison gratuite de 35 dollars \u00e0 49 dollars. Ainsi l\u2019e-commer\u00e7ant esp\u00e8re inciter davantage de consommateurs am\u00e9ricains \u00e0 prendre un abonnement Prime. Les clients Prime sont plus fid\u00e8les et ach\u00e8tent davantage Jusqu\u2019\u00e0 pr\u00e9sent Amazon effectuait des livraisons gratuites \u00e0 domicile pour les commandes \u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T13:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Amazon augmente le seuil minimum pour la livraison gratuite\",\"datePublished\":\"2016-02-23T13:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"m-Tail\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/amazon-augmente-le-seuil-minimum-pour-la-livraison-gratuite\\\/\",\"name\":\"Amazon augmente le seuil minimum pour la livraison gratuite - 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