{"id":122961,"date":"2025-07-17T15:11:23","date_gmt":"2025-07-17T13:11:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122961"},"modified":"2025-07-17T15:11:25","modified_gmt":"2025-07-17T13:11:25","slug":"pepsico-depasse-les-attentes-malgre-la-faiblesse-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-depasse-les-attentes-malgre-la-faiblesse-aux-etats-unis\/","title":{"rendered":"PepsiCo d\u00e9passe les attentes malgr\u00e9 la faiblesse aux \u00c9tats-Unis"},"content":{"rendered":"\n

PepsiCo<\/strong> a connu un trimestre solide au cours duquel les ventes et les b\u00e9n\u00e9fices ont \u00e9t\u00e9 sup\u00e9rieurs aux pr\u00e9visions des analystes. Le groupe alimentaire et de boissons a maintenu sa part de march\u00e9 dans des conditions difficiles.<\/p>\n\n\n\n

Une demande soutenue<\/h2>\n\n\n\n

Le trimestre dernier, PepsiCo a r\u00e9alis\u00e9 un chiffre d’affaires de pr\u00e8s de 23 milliards de dollars, soit plus de 19 milliards d’euros. La r\u00e9gion Europe, Moyen-Orient et Afrique a repr\u00e9sent\u00e9 plus de 4,5 milliards de dollars (3,9 milliards d’euros), soit une hausse de 8 %. En Am\u00e9rique du Nord, le plus grand march\u00e9 de la multinationale avec plus de la moiti\u00e9 de son chiffre d’affaires, les ventes n’ont que l\u00e9g\u00e8rement augment\u00e9 – et ont m\u00eame baiss\u00e9 apr\u00e8s ajustement des taux de change.<\/p>\n\n\n\n

L’entreprise estime toutefois que la demande de snacks et de boissons se maintient, m\u00eame dans une \u00e9conomie mondiale sous pression. Bien que les consommateurs fassent des achats plus critiques en raison de l’augmentation des prix, PepsiCo parvient \u00e0 conserver sa part de march\u00e9 dans plusieurs segments. La soci\u00e9t\u00e9 m\u00e8re de Lay’s, Doritos et Pepsi, entre autres, introduit des emballages plus petits et diversifie ses offres pour s’adapter \u00e0 l’\u00e9volution des comportements d’achat. \u00ab Les consommateurs accordent toujours une grande importance \u00e0 nos marques \u00bb, explique l’entreprise, qui proc\u00e8de \u00e0 des augmentations de prix progressives, tandis que l’innovation devrait assurer la poursuite de la croissance sur un march\u00e9 difficile.<\/p>\n","protected":false},"excerpt":{"rendered":"

PepsiCo a connu un trimestre solide au cours duquel les ventes et les b\u00e9n\u00e9fices ont \u00e9t\u00e9 sup\u00e9rieurs aux pr\u00e9visions des analystes. Le groupe alimentaire et de boissons a maintenu sa part de march\u00e9 dans des conditions difficiles.<\/p>\n","protected":false},"author":10,"featured_media":32746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[235],"topic":[266],"region":[],"class_list":["post-122961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pepsico","topic-resultats-financiers"],"acf":[],"yoast_head":"\nPepsiCo d\u00e9passe les attentes malgr\u00e9 la faiblesse aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PepsiCo a connu un trimestre solide au cours duquel les ventes et les b\u00e9n\u00e9fices ont \u00e9t\u00e9 sup\u00e9rieurs aux pr\u00e9visions des analystes.\" \/>\n<meta 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