{"id":123009,"date":"2025-07-18T11:40:35","date_gmt":"2025-07-18T09:40:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123009"},"modified":"2025-07-18T11:40:36","modified_gmt":"2025-07-18T09:40:36","slug":"reckitt-vend-sa-division-de-produits-de-nettoyage-a-advent-pour-45-milliards","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/reckitt-vend-sa-division-de-produits-de-nettoyage-a-advent-pour-45-milliards\/","title":{"rendered":"Reckitt vend sa division de produits de nettoyage \u00e0 Advent pour 4,5 milliards"},"content":{"rendered":"\n<p>La multinationale britannique <strong>Reckitt<\/strong> vend sa division de produits de nettoyage <em>Essential Home<\/em> \u00e0 la soci\u00e9t\u00e9 d&rsquo;investissement Advent International. Reckitt conserve toutefois une participation de 30&nbsp;% dans la branche scind\u00e9e, qui est \u00e9valu\u00e9e \u00e0 4,8&nbsp;milliards de dollars (4,5&nbsp;milliards d&rsquo;euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De nombreuses marques mondiales<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;accord, Advent obtient des marques mondiales telles qu&rsquo;Air Wick, Cillit Bang, Calgon et Woolite. Il s&rsquo;agit au total d&rsquo;une quatre-vingtaine de marques r\u00e9parties sur soixante-dix march\u00e9s. En&nbsp;2024, la division a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de pr\u00e8s de 2,5&nbsp;milliards d&rsquo;euros, repr\u00e9sentant&nbsp;14&nbsp;% du chiffre d&rsquo;affaires total de Reckitt.<\/p>\n\n\n\n<p>Quatre sites de production europ\u00e9ens (Derby en Angleterre, Granollers en Espagne, Porto Alto au Portugal et Tatab\u00e1nya en Hongrie) passent sous le contr\u00f4le d&rsquo;Advent, ainsi que &#8211; dans un premier temps &#8211; deux usines en Am\u00e9rique du Sud. Une installation de production br\u00e9silienne sera partiellement scind\u00e9e plus tard.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Conditions et projets futurs<\/h2>\n\n\n\n<p>Environ un quart du prix total d&rsquo;acquisition est \u00ab\u00a0d\u00e9pendant des performances et des conditions\u00a0\u00bb, indique le communiqu\u00e9 de presse: un facteur cl\u00e9 \u00e9tant les r\u00e9sultats op\u00e9rationnels que la branche atteindra cette ann\u00e9e. Si la transaction est finalis\u00e9e avec succ\u00e8s, les actionnaires de Reckitt recevront un dividende sp\u00e9cial d&rsquo;environ deux milliards d&rsquo;euros.<\/p>\n\n\n\n<p>Reckitt et Advent s&rsquo;attendent \u00e0 ce que l&rsquo;ensemble de la transaction soit finalis\u00e9 d&rsquo;ici la fin de l&rsquo;ann\u00e9e. Cependant, plusieurs organismes doivent encore donner leur approbation, pr\u00e9cise le communiqu\u00e9 de presse. Reckitt et la branche scind\u00e9e ont \u00e9galement convenu de dispositions de transition pour la production, la livraison et le soutien. Celles-ci doivent garantir une transition fluide et une continuit\u00e9 op\u00e9rationnelle, selon les dires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concentration sur la sant\u00e9 et l&rsquo;hygi\u00e8ne<\/h2>\n\n\n\n<p>La vente s&rsquo;inscrit dans le changement strat\u00e9gique annonc\u00e9 par Reckitt <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestle-et-unilever-souffrent-de-la-chasse-aux-bonnes-affaires\/\" target=\"_blank\">en juillet&nbsp;2024<\/a> : l&rsquo;entreprise souhaite se concentrer sur un portefeuille central de onze soi-disant &lsquo;Powerbrands&rsquo; \u2013 des marques \u00e0 forte croissance et rentables. Avec cette concentration accrue, l&rsquo;entreprise vise \u00e0 devenir un leader mondial dans les activit\u00e9s restantes. Avec la scission d&rsquo;Essential Home, Reckitt fait un grand pas dans cette direction.<\/p>\n\n\n\n<p>\u201cNous ex\u00e9cutons notre strat\u00e9gie \u00e0 un rythme soutenu\u201d, indique le PDG de Reckitt, Kris Licht. \u201cLa vente d&rsquo;Essential Home nous permet de nous concentrer davantage sur nos activit\u00e9s principales avec des marques fortes, tout en continuant \u00e0 cr\u00e9er de la valeur \u00e0 long terme gr\u00e2ce \u00e0 notre participation minoritaire.\u201d<\/p>\n\n\n\n<p>Apr\u00e8s la scission de la branche Essential Home, Reckitt conserve encore de nombreuses autres marques connues dans son portefeuille, comme Dettol, Durex, Finish, Gaviscon, Strepsils et Veet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multinationale britannique Reckitt vend sa division de produits de nettoyage Essential Home \u00e0 la soci\u00e9t\u00e9 d\u2019investissement Advent International. Reckitt conserve toutefois une participation de 30 % dans la branche scind\u00e9e, qui est \u00e9valu\u00e9e \u00e0 4,8 milliards de dollars (4,5 milliards d\u2019euros).<\/p>\n","protected":false},"author":4,"featured_media":123010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[1181],"topic":[282],"region":[381],"class_list":["post-123009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-reckitt-benckiser","topic-acquisition","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reckitt vend sa division de produits de nettoyage \u00e0 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