{"id":123013,"date":"2025-07-18T11:15:48","date_gmt":"2025-07-18T09:15:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123013"},"modified":"2025-07-18T11:15:50","modified_gmt":"2025-07-18T09:15:50","slug":"swatch-croit-en-la-reprise-chinoise-apres-le-crash-des-benefices","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/swatch-croit-en-la-reprise-chinoise-apres-le-crash-des-benefices\/","title":{"rendered":"Swatch croit en la reprise chinoise apr\u00e8s le crash des b\u00e9n\u00e9fices"},"content":{"rendered":"\n

Swatch <\/strong>regarde l’avenir avec optimisme, malgr\u00e9 des chiffres semestriels d\u00e9cevants. Selon le fabricant suisse de montres, le march\u00e9 chinois reprend vie.<\/p>\n\n\n\n

La faute \u00e0 la Chine<\/h2>\n\n\n\n

Au cours du dernier semestre, le chiffre d’affaires de Swatch a chut\u00e9 de 7,1 % pour atteindre 3,06 milliards de francs suisses (3,19 milliards d’euros). Le b\u00e9n\u00e9fice a compl\u00e8tement d\u00e9gringol\u00e9 : le r\u00e9sultat op\u00e9rationnel a baiss\u00e9 de 67 % pour s’\u00e9tablir \u00e0 68 millions de francs (environ 70,7 millions d’euros), alors que le b\u00e9n\u00e9fice net a chut\u00e9 de 88 % pour atteindre 17 millions de francs, soit environ 17,7 millions d’euros.<\/p>\n\n\n\n

Swatch attribue la malaise presque enti\u00e8rement \u00e0 la Chine. Le pays asiatique repr\u00e9sentait encore 33 % du chiffre d’affaires du groupe il y a un an et demi, mais cette part a depuis chut\u00e9 \u00e0 24 %. Les activit\u00e9s de gros ont particuli\u00e8rement souffert avec un recul de plus de 30 %. Les propres magasins s’en sont un peu mieux sortis, mais ont tout de m\u00eame vu leurs ventes diminuer de 15 %.<\/p>\n\n\n\n

Un renouveau en vue ?<\/h2>\n\n\n\n

Cependant, le groupe suisse aper\u00e7oit une lumi\u00e8re au bout du tunnel, surtout gr\u00e2ce \u00e0 des signes de reprise en Chine et \u00e0 la croissance sur des march\u00e9s comme l’Inde et l’Am\u00e9rique du Nord. Les ventes ont augment\u00e9 \u00e0 deux chiffres aux \u00c9tats-Unis, au Mexique et au Canada. L’Inde s’est distingu\u00e9e avec une croissance du chiffre d’affaires de 20 %. En Europe, les ventes sont rest\u00e9es stables. Le groupe souligne \u00e9galement que des marques comme Omega et Tissot ont bien perform\u00e9 sur les march\u00e9s en croissance.<\/p>\n\n\n\n

En Chine, Swatch s’attend \u00e0 une am\u00e9lioration au cours du second semestre gr\u00e2ce \u00e0 une reprise de la consommation. Le PDG Nick Hayek pr\u00e9dit \u201cpas de r\u00e9volution\u201d mais \u201cune tendance dans la bonne direction\u201d<\/a>. Le fabricant de montres n’h\u00e9site pas \u00e0 \u00e9largir sa capacit\u00e9 de production en vue de nouveaux lancements de produits. Il est m\u00eame pr\u00eat \u00e0 accepter des b\u00e9n\u00e9fices plus bas.<\/p>\n\n\n\n

Le message de Hayek arrive \u00e0 un moment crucial pour le secteur du luxe en g\u00e9n\u00e9ral, qui est fortement sous pression. Un revival de la consommation (de luxe) chinoise pourrait inverser la tendance apr\u00e8s plusieurs ann\u00e9es maigres cons\u00e9cutives<\/a>. Ses mots s’av\u00e9reront-ils proph\u00e9tiques ou s’agit-il d’un optimisme mal plac\u00e9 ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Swatch regarde l’avenir avec optimisme, malgr\u00e9 des chiffres semestriels d\u00e9cevants. Selon le fabricant suisse de montres, le march\u00e9 chinois reprend vie.<\/p>\n","protected":false},"author":5,"featured_media":123014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1744],"topic":[266],"region":[277],"class_list":{"0":"post-123013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-swatch","11":"topic-resultats-financiers","12":"region-chine"},"acf":[],"yoast_head":"\nSwatch croit en la reprise chinoise apr\u00e8s le crash des b\u00e9n\u00e9fices - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Swatch regarde l'avenir avec optimisme, malgr\u00e9 des chiffres semestriels d\u00e9cevants. 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